Shownotes
In this episode, Samantha Burmeister, the founder and lead copywriter of Nomad Copy Agency, shares her fascinating journey from a corporate sales career to launching a thriving remote copywriting business.
She candidly discusses the unexpected hurdles she encountered while transitioning from being a solo entrepreneur to managing an agency, revealing that the allure of earning more while working less wasn't as straightforward as it seemed. She unpacks the critical importance of establishing reliable systems and a solid sales pipeline before expanding a team, offering invaluable lessons for entrepreneurs considering a similar path.
Moving beyond the business operations framework, we tackle the unique messaging challenges female entrepreneurs face. Samantha offers a fresh perspective on the balance between nurturing and assertive selling, challenging the misconception that women must rely solely on nurturing to close a sale. Tune in for empowering advice that could help you in redefining business success.
Samantha is the founder & lead copywriter at Nomad Copy Agency. Every business she works with gets a custom copy that sounds like them - but converts better!
In this episode, we cover:
- How Samantha began redefining business success within her agency model by refining her systems and maintaining a reliable sales pipeline
- The importance of understanding one's capacity and ensuring robust processes are in place
- The unique challenges female business owners face with their messaging, particularly the balance between nurturing and assertive selling
- Ideas on attracting the right clients and creating effective collaborations, underlining the need to understand your niche and ensure alignment between services offered and client needs
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Find the complete show notes here: https://www.hansenllc.net/redefining-business-success
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