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Valuable Lessons Learned from 40 Years in Accounting
Episode 3928th February 2019 • Accounting Influencers Podcast • Rob Brown (Accounting Influencers Roundtable - AIR)
00:00:00 00:18:38

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Bill Rucci

Bill Rucci is chairman of Russell Bedford International, a leading global network of independent accounting firms, and is a co-director of Russell Bedford’s North American Tax Group. He is also Managing Partner of the accounting or CPA firm RBF in the USA, which he founded in 1985 at the age of 26.

He is the author of several business article appearing in industry publication, and presents seminars globally on tax planning, business planning and succession planning. He has appeared on national television as a regular guest on CNN’s Tax Break.

Apologies for the audio on this interview – not the best quality although I am informed that the USA now has internet…


  • What’s the major USP of an accounting firm that’s growing?
  • The benefits of belonging to a large accountancy network with global reach
  • How technology can be used to develop an exciting win-win situation for the accountant and their client
  • Why there is a gradual devaluing of compliance work in the accounting profession
  • The biggest challenge for accountants when it comes to implementing advisory services
  • Recruiting in accounting firms – it financially hurts a practice if the right people can’t be recruited to look after the clients
  • How accountants can break free from the traditional, conservative methods and be open-minded about additional services
  • Clients are already asking for the additional services from their accountant – here’s why you should deliver on this
  • Why isn’t the accounting profession ‘sexy’ enough?
  • Tips to help accounting firms work with millennials
  • Insights on good succession planning for accounting firms – financial or strategic?
  • Technical competence isn’t enough to be a high-flying accounting – here’s what else you need
  • Significant growth can be achieved by personality led accounting firms, but there are some caveats
  • The 4 accounting pillars of distance, structure, rules and principles always need to be respected
  • The best accounting firms mix smaller firm benefits (lots of facetime with clients) with larger firm ones (readily accessible expertise) to properly serve their clients
  • The old fashioned values of working hard, paying attention and never quitting still bring success
  • The worst advice currently being dispensed in the accounting world.

Chris received his B.S. in Accountancy and M.S. in Taxation degrees from Bentley University in Waltham,

MA. He is a member of the American Institute of Certified Public Accountants and Massachusetts Society

of Certified Public Accountants. Find out more at or to contact Bill directly:

Bill on LinkedIn

(1) 781 321 6065

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nick stobbs on the BD Academy Accounting Influencers podcast with Rob BrownThis episode’s shownotes were prepared by accounting tax specialist Nick Stobbs

LinkedIn: Nick Stobbs

Twitter: @NickStobbsTax



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