Dana with Stones and Findings is back! This episode is packed with value as we dive into the world of laser engraving with xTool. Dana shares why customization and meaningful connection matter more than ever, especially in a world of fast fashion and disposable everything. From charging $5 per letter back in 2018 to searching for an $89k engraver at JCK, her journey led her straight to xTool and a training she’s now launching to help jewelry business owners confidently step into engraving.

We break down what the xTool F1 and F2 Ultra can (and can’t) do, which metals engrave best, deep engraving on stainless steel, engraving gold fill, mobility for pop-ups, and why tweaking settings for each metal makes all the difference. Dana also shares why starting small is key, how engraving can scale your business fast, and why investing in a course (instead of guessing) helps you make money sooner, with way less stress.

We also chat pricing strategy (luxury vs hometown brand), engraving on-the-spot vs mobile setups, jigs, conveyors, engraving beyond jewelry, and why the F2 Ultra is a game-changer. Plus, the course includes ongoing support inside a private Facebook group, and Dana is even teaching laser engraving at PJX!

👉 Bonus: Mention you heard about the course on the Goldie Links Podcast for a gift when you purchase the course! and get free shipping on orders over $500.

Follow & Learn More: Instagram: https://www.instagram.com/stonesandfindings/?hl=en Website & Course: https://stonesandfindings.com

V3_Ep 60 Dana_GLP_FINAL

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So if you're building a business that shines as bright as your stacks, you're in the right place. Let's link up and make some magic.

Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to goldie link supplies.com to view our beautiful chains, connectors, Bengals, and more, including our non-permanent stretchy bracelets that are available to you for wholesale. Everything is created by a tribe of mama makers.

If you wanna level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out@goldielinksupplies.com. Now onto the show. Hey guys, you're in for a treat. Today we have Dana from Stones and Findings back on the podcast she was on previously, and if you've not listened to that episode, I highly encourage you to do so.

It was one of my favorite chats, but today we're talking specifically about laser engraving with X tool. When I learned that Dana was coming up with a training I, a was not surprised, and B, I was super excited to talk to her about this and you better believe I purchased the course as soon as we hung up.

She's one of my favorite chats that we had. I feel like I had aha moments so much during our chat last time, but today we're talking specifically about laser engraving because this is so exciting in my own membership and I keep hearing it from, from a jewelers as we know we're evolving in our businesses, and engraving is definitely top of that list.

So you are coming out with a course to train on the X tool? Correct. How did this engraving journey start for you? I've always been enthralled

Dana: with being able to customize because yes, even though I did for a long time wholesaling of jewelry to stores, but I felt that actually things with meaning, and that's also why permanent jewelry, I gravitated towards it because mm-hmm.

We've all had enough of h and m and Alibaba, et cetera. Things are disposable. So I think that there's definitely a trend and that hasn't just been recent. I like the flexibility and I think it resonates with creatives. Yes. Who wanna be able to make their mark on a different level. Engraving has always been something of a passion.

So I had something that was a bar, a long bar that was three millimeters tall and I don't remember, it was under 10,000, it was maybe 12,000 US and I, I thought if that can engrave, I am really interested to be able to engrave smaller and he was able to do it. As I was looking at it, I didn't end up buying it because he was struggling to clamp this film to be able to engrave, although he was able to engrave Sure.

Yes, about seven, eight years ago. $5 per letter. Wow. Yeah. Wow. That was wholesale. Our customers would buy our blanks, et cetera. She was measuring, so I found out, she said, oh, I'm bringing it upstairs. It's $5 a letter. She charges a bit more than that, but not a whole lot more. She said, there isn't a whole lot of room if the person wanted an entire message, said it was difficult.

I, I thought about it and I didn't end up buying it. And then fast forward in 20. Two. Mm-hmm. So I've been researching prior to that. So at JCK, and maybe some of your listeners also go on the bottom floor where you can find STO and many tool companies. I was there and got cards I wanted. I brought a lot of blanks.

I said I really wanna make sure that it works. Funny thing is I know these big machines are sensitive. We'll go into that.

Jen Thyrion: Yes.

Dana: As in they're not meant to be moved around. Yep. So at the show, I'd say at least two of them could not get it to work. Even with their specialist. Yes. Really? Yes. That is scary. And they'll say, oh, just come back.

Jen Thyrion: Yes.

Dana: And anything that could actually cut was the low end was about 89,000.

Have you found the same thing?

Jen Thyrion: Yeah, I haven't looked too much into cutting. It's something that interests me because. As we talk about F two Ultra, they do say you can cut, which maybe eventually it'll cut, but it's not really made for that. I think we can probably agree with that. It's not made for that.

So yes, I know that an actual cutting laser would definitely be a little bit more high-end. I'm not there yet, but I think it's very interesting. I think it interests a lot of people. I did a little bit of research. There's just so much support out there for X tool and playing with it at PJX was a selling point for me, so that's why I ended up there.

Dana: Yes. Sometimes I, I get locked in and I'm just gonna do it because I can't help myself.

I'm gonna solve this, but I'm not going to pay. 89,000 was at the very low end of it. Yes. And then the really nice ones where I saw one pass. Yes. 200,000 us. They actually send the guy they pay for hotel to come and train all your staff. Install it, make sure it runs, train all your people for a whole week, seven days.

And he didn't demonstrate. And he said, oh, he came back, found me. He said, I wanna show you this, the guy who bought it and who's been using it in Buffalo, not too far from you. 'cause I said, you have to show me that it works. He has it. He can show you and you can ask him what you think and maybe you can drive over to Buffalo.

He showed me and it was rough around the edges. Yes. I was not impressed. And I said, oh, so how did it go? One pass, what is so rough and so on? And he said, oh no, you have to go. Number of passes. And it was the model that was 89,000.

Jen Thyrion: Yeah.

Dana: And I thought 89,000. And how long did it take to cut that? And it actually, those take a long time.

So I bought it. Okay. But the thing is, it is, and I had a studio shed built for it. We're in Canada, so it's freezing. I had it elevated, insulated, heated level. I've overbuilt engineered this thing to bring it, except we didn't realize how big exactly it was. I had to break fences to the neighbors to drag it in.

Jen Thyrion: okay?

Dana: If it's counterintuitive, it's actually easier to engrave in stainless steel and brass than it is in precious metal. But what you need. To cut is you need to, for it to, you have to have very big P lot of power because precious metal is highly reflective and bounces off. So it's not efficient. And then you have to be able to cool it enough to get a very clean cut.

Jen Thyrion: Mm-hmm.

Dana: Especially when you're doing little things. You need to cool the metal immediately. Okay. Otherwise it's gonna be all melty. Yeah. Okay. So you need the kind of laser that has gas pumping through. Ah, okay. So it doesn't catch on fire. Also, whatever the material doesn't get seeded, you need a lot of heat, but focused.

Jen Thyrion: So Right. Posting some Facebook groups, asking for people's questions, because I think we see something and we automatically assume it can do that. But like you said, it just the right questions to ask because depending on what metal and mediums you're using, not every metal's created equal.

So I think that has to take into account too. So are you saying the F two ultra cannot cut? It cannot, but it depends on what metal, sorry. It cannot cut sterling

Dana: silver. Okay. Or solid gold.

Jen Thyrion: So I love that you said that because actually I have the F two Ultra and I had a friend over here who has the F1 Ultra.

She showed me how to set it up and all the things and helped me and do some little troubleshooting along the way and figure it out because why your hip coming out with this beautiful course? Because I want someone to show me the nitty gritty and especially. Being that you're doing this specifically for permanent jewelers, that's beautiful because again, you can watch YouTube videos, but sometimes it's like combined with all these other forms I don't care about.

And just like you said though, it took a long time and it was insanely burnt and rough. Like, well, okay, sure it did it, but is it something that I would want to clean up somehow and be able to sell a piece if I were to do this outta brass? That seems like a very long process.

Dana: Yeah, exactly. You hit it on its head.

There are different tools for different things. Mm-hmm. The laser engravers do fantastic. Tested out different things for a small business where you want different from your boxes to, you wanna be able to do events or boxes, plaques, displays. Yeah. It's the best thing. But for cutting precious metal, that's why I have the F two Ultra.

So there are a lot of things you don't know until you ask the right questions. Yes. You get the answer that you would like to hear, but not the way What you need to ask is really important. Yes. So the thing is, I asked X tool, I said, the sales exec. I said, I wanna know, does it actually cut precious metal?

It's not a problem. So I bought it and then I was thinking, you know what, it's not what I thought. I was struggling. I had trouble with the F1 Ultra and we can get into it. What I discovered a little later on.

Jen Thyrion: Mm-hmm.

Dana: And I was having technical problems. We already returned one machine that they finally told us after wasting a lot of time that actually the laser head is damaged in order to get the training, in order to have someone to show me in person the training.

'cause I'm like, I just need to see it. Right. Uh, I don't wanna read any more manuals. And the YouTube goes out there are just useless because it is very different when you're trying to engrave something very small. Yes. In a different metal than trying to do what? I don't know. Bobs Christmas ornaments. Yes.

I will give you the engraver. 'cause that's how much I had. When I got there, I had brought sheets and I said, okay, you know what, this is one of the things. Can you show me how do you use the F two Ultra to cut through this? And he said, oh, not a problem. Here, let me do it. And it didn't work. He said, okay. So it is very shiny.

It reflects too much light. Oh, so then you have the black marking spray. Sometimes I've seen it on video and it's not a good idea to use talcum powder. I tried that. I didn't realize there was a spray, so I tried all sorts of things. He did it with a spray, put it back in, could not cut. We tried up to 200 passes.

Jen Thyrion: saying about that? What was his, oh,

Dana: he said, oh, I'm glad it didn't work.

Now we've actually never tried and they have never tried it because it's expensive, big sheets and whatnot. I went back to looking at their brochure and said, cut brass, stainless steel and more. When you say And more sure, I thought I read somewhere that it could cut silver and

Jen Thyrion: all sorts of metals. It's interesting because if I were to see that and more, I know enough about jewelry that those metals, like they said, are softer.

You could pre-order it. And I had received after PGX to decide I really wanted it. I'm like, it will go outta my way and I will spend the money. I traveled to Utah. I made it a trip to do a couple other things, but I actually went to Sunstone. After PJXI sat down with Alex, who was then at PJX last year, who showed us, and I sat down with him.

I even created some videos to share with girls my membership. I really wanna sit down with someone who's gonna have a one-on-one with me and show me, because I don't wanna figure this out on my own. I'd rather spend a few hundred dollars and go sit with somebody and do this. So that's what I did. I get the F1, I still have it in a box.

I was gonna set it up in my boutique and then I see that, I literally see that week that they're coming out with F two Ultra. I'm like. No. And so I was lit. I was gonna unbox it, I brought it to my shop and then I told my husband, he's Jen, you know yourself, you are gonna open this and then you're gonna want the F two just because that's who you are.

Granted it took them I think seven to 10 minutes. I did not even think about the fact that I might wanna be cutting gold fill and sterling and then that would be any different. 'cause brass is hard, right? Yes. So I think in the end what we learned is this machine just like. They mentioned before when F1 came out before the F1 Ultra, they also said that Engraves F1, but it does, and from what I know about just people having the F1, sure it can engrave, but it takes a very long time to actually engrave correct or no.

Dana: So it depends on what you mean by long time. Okay. What do you mean by long time? So most people, are they worried that 30 seconds is too long when you have a lineup at an

Okay. You or no, you tell me. Tell me.

Dana: So when you say engrave mm-hmm. If we're thinking of traditional engraving where it's almost like a groove V. Yes. It will not do the groove V. Okay. Like a diamond tip would. Okay. But if we're talking about does it engrave so that it will not fade and I can actually feel it with my fingertips?

Yes. The answer is yes. Okay. I'm able to do it.

Jen Thyrion: Okay. So with the F1, so because what's the difference? We can be going from F1 Ultra F two ultra because what I understand and what, I guess maybe I'm just assuming or have heard, the people that have the F1, they find that like to actually engrave where it doesn't eventually like waste away, it's harder to do with an F1 versus an F1 Ultra.

So with the capabilities of going from F1 to F1 ultra, that is

The reason why I bought the F1 and F two

Jen Thyrion: mm-hmm

Dana: was, uh, the permanent jewelry community. I'm not part of it, but my manager is Sure. And she said, Hey, there are a lot of questions and maybe you can answer this about the F1. I thought, I can't really. Answer because I try to reduce the F1 ultra, which has 20 watts, and the F1 has only for the IR laser for the infrared that you need to cut metal.

The F1 only has two watts. Ah, because two has five watts. I thought theoretically if I was to reduce it by 10% and I couldn't get it to engrave deeply, so I don't think it's gonna work. But I don't know the parameters. During Black Friday, they have sales all the time I decided to buy it. 'cause I'm now curious.

Yes. So it's easier to cut than real silver. Same thing with gold. It's plated steel, which is different. A lot of people think that it's one pass, et cetera, so they are not doing it. I feel that just it's the tweak of the parameters.

Jen Thyrion: Mm-hmm.

Dana: So I thought, let me experiment. I did it and I thought, what is the difference between marking and engraving for a permanent jeweler?

For the F1 Ultra, when I had to do a batch, I can do in a minute 25 really deep engraving connectors. For a PJ artist customer of mine. It was about 40 seconds for the whole batch. For the F1, it was for each one and I didn't try the batch because by then to get it really deep, I think it was about 18 seconds.

Oh, okay. So it's not bad. Yeah, I understand. If you are comparing large batches, it would be difficult and that is not what you want to use for production. And if you can actually invest in something like the F1 Ultra and you don't need to move it around, then do that. You can do production runs and whatnot.

So basically,

Dana: Oh yeah, I know. Oh my goodness. Can you imagine if they're connectors that are meaningful and popular, like mama, your initials, et cetera?

Mm-hmm. If say for example, you have a jersey, if you're doing this for a team,

Jen Thyrion: yeah,

Dana: okay. You have the team and you have Jersey numbers, that allows you to do that instantly. If you are having a pop-up event or a wedding, you want the year or the actual initials, there's so many things that you can do as a permanent jeweler, or you can have the initials of on a bar, the initials of all the grandkids.

The problem with that, it's good for people who are reg your regular customers, or maybe in a boutique situation you can send it off to engrave. But instant gratification is a thing. Yeah. They want it now. For sure. And this is the only way that's possible. And then as a permit jeweler, the thing is, if you were able to laser engrave all your products, your stands, your displays, and nowadays where you're encouraging other people to take videos and post on social media, you want everything to have your label.

Yeah, and with laser engraver you can do that. Whenever you want to. The difference between laser engraver and say a diamond tip is a laser engraver allows you to cut your own leather patch with your logo, right? All your displays, wood, steel, et cetera. So I think as a marketing tool,

Jen Thyrion: it's huge. It's crazy.

And when we talk about it, it can be overwhelming. I think that's a lot of things when people get the box in the mail. That's why so many people ha, I know have not, I did not open the box for another like year to finally, because. It is a little overwhelming. Even you get to the marketplace and you open X tool, you see all the the possibilities.

That's a beautiful thing, but honestly, it's just one step at a time. Just like anything else. It's if you wanna start with connectors and just learning how to do that, and then who knows? Once you get used to that, then be like, okay, what if I decide to, yes, like maybe try and customize a display of mine or take it step by step.

That's why I started stamping back in 20, probably 14. I started stamping, which wasn't as easy as I thought, but I, so I've always customized pieces with stamping, and I actually stamped on the spot. I talked about this yesterday on our membership call. I used to stamp on the spot with permanent jewelry when I started doing popups, but then I started adding way too much.

It was too complicated because you have to find a sturdy place to stamp as you can't be stamping on a folding table. Pop up at Lululemon once, and I had the, this stamped like birth flower rose for this woman who lost her mother, and that was her birth flower. I could not find somewhere to stamp. I ended up going outside and stamping on the concrete on the ground.

They all have their own beauty to it, I should say. But after that. I just felt like I had a line. I was pressured. I was like, oh my God. And you know how stamping we have to hit that hammer to make that, especially a design stamp that's very intricate and if you screw up and you don't get it, you're thrown away blanks and oh my God.

And I just felt you're doing a word and you have to make it straight, and then you're rushed at a popup and people are waiting. It's a lot, definitely more time involved than if I were to bring a F two with me. I would think so. Anyway, what I'm trying to say is that I've. Loved have and that's why I got into permanent jewelry when it came up.

I was like, oh my God, this is made for me. It's customized. It's the connection piece. It's just amazing. So really laser engraving or engraving in general or whether you stamp or whatever, I think it's just getting deeper into that concept. Yes, that this got brought up in my membership call a lot just 'cause we've been talking about laser engraving and stamping so much.

It's not for everybody. It just depends on what your brand is, what you're passionate about. When it comes to permanent jewelry, in my opinion, it goes deeper into the customization, the personalization, which is why permanent jewelry is so special and why I feel like it's not going anywhere.

Dana: You're spot on.

Yeah. It allows you. Customization that wouldn't be otherwise possible. Including if you can you imagine a connector with Paw Print. So laser engraving allows things that hand stamping wouldn't. Yeah. Like you were saying, it's different. Some people like watercolor versus oil. Yeah, sculpture.

Jen Thyrion: And going back to diamond tip, 'cause I talked about this actually.

You know when you sign your name on something and you can't see what you're writing? Yes. Have you ever seen those? That's what it looks like at the time. I don't know if they've improved it, but it's not like X tool where you can literally go on and see what you're drawing. So that wasn't working properly, so we couldn't figure that out.

And that was something that I really wanted, the handwriting thing, 'cause I thought that'd be really special. But the software is ancient. It looks like it's from the nineties. Looks like you need to dial up in order to get on there, you have to use all the fonts that are within gtech. You have to purchase their fonts.

Dana: Yes, I feel that was part of the reason why I liked it compared to, so my Triumph, laser cutter had a different language. Most of these places have their own language, the software, and or it is something similar to Illustrator, which is not easy. Where X tool is great as one, the ai, which is very simple, and you can actually type in words and you don't need to know graphics, but it was intuitive.

Yes, I offered Alex. I said, I'll pay you the flight. I'll bring candies for your kids. Oh my. I love it. So what I wanted and how I'm building the course is exactly how I wish. Somebody mm-hmm. Had done it so that, so everything as slow as I want it, as slow as molasses because I want every single step. I wanna see what you're doing, and if I feel comfortable, I can skip over or I can speed it.

Yes. But because if I can't figure out what you've done. Clicked on, I get tripped up. I feel that is the case with a lot of people out there who are not computer savvy. It's more of an internal stress and then forget about anything else because I'm still back here. I've gotten lost somewhere.

Jen Thyrion: Yeah. And I think that's why people feel I know this if either something I, and a lot of times I'll make it bigger in my head.

You're listening to a podcast, a business podcast, beautiful. But a permanent jewelry business podcast, it's okay, we get it because we're all in the same boat on some level. Same thing with you offering this training and being in this business. You understand the pitfalls, what we're doing, what metals we're working with, and why we're doing what we're doing.

So I think that is huge. It takes a lot of stress out of trying to search these X tool Facebook groups to find your answer or go on YouTube, but to find your specific question, and most likely you would have it.

I have not yet. Maybe somebody other than myself.

Jen Thyrion: Mm-hmm.

Dana: Posting how to engrave on goldfield weather settings, drilling silver. The difference, what I found a lot of them don't tell you is there's a difference between engraving a big, chunky thing that comes in the sample package, or a key chain uhhuh and a six millimeter connector.

With permanent jewelry, you're not getting a big chunky disc. Exactly. Everything has to be somewhat lightweight and comfortable, so that smaller, it needs to be a precious metal so it doesn't tarnish. Are doing something that small, even off by a quarter of a millimeter, it just looks wonky and, and it's even worse than a wonky handstand 'cause it's not supposed to be like that.

That's part of the course, not only step by step of how to download the software. Okay. Every single thing, uh, I, I run through of what you can do and just adding text. And what you can do with text is, I just filmed it last night, it's over an hour because I want to show and I want somebody else. If somebody was gonna show me all the things I can do with text.

Mm-hmm. And how to shrink it to size to a miniature. Mm-hmm. And how to do placements break things apart. I want it to be shown to me. But what we're also going, I'm doing is showing people, and I don't know, are people here listening or seeing as well?

Jen Thyrion: Well, some are seeing, but

Dana: mostly are listening. But we'll

Jen Thyrion: put

Dana: on YouTube

Jen Thyrion: too.

Jen Thyrion: Mm-hmm.

Dana: It is precise and will always be level. Are you selling those jigs? In my course, I'm gonna teach people how to make it make

Jen Thyrion: go

Dana: a

Jen Thyrion: jig. Okay.

Dana: It's so

Jen Thyrion: easy. Oh really? Oh, because actually there's certain things that the person I talked about that shown me because they have a next tool.

There actually was one that makes 3D printed things for me. So they've been sharing that they can 3D print some specific jigs or things that help me as well. So that's why I asked that. But that's cool. That's amazing.

Dana: So, well, I will be for those who don't wanna make it or they're not buying the course, I, I will make it available somehow.

'cause I want people to, I hate wasting, it doesn't matter if you didn't buy it from me or someone else. I think it's just painful for me to see wasted components. Wasted time.

Jen Thyrion: Yes. I'm just such a person where time is like a non-renewable resource, so I am not wasting my time anymore. I have too many things.

And I'm like, I had no idea until very recently. And I was like, oh my God, I gotta reach out to her. 'cause she's a perfect person to teach this. I did find a couple YouTubers that offered one-on-one training where you can ask questions. I'm all for paying to get on with somebody to be like, okay, how do I do this?

How do I do that? Rather than spend hours searching for the answer, I don't have time. I could be spending my time moving the needle in my business, spending time with my family or doing something else I enjoy.

Dana: So, you know what I mean? Especially if you have a business. Yeah. Can you imagine how much money you could be earning instead of doing this?

It is a smarter way to spend your money buying someone else's time so that you can do what you're good at and make more money.

Jen Thyrion: Think about it. Even somebody who, and I know everybody's in different stages of business, but I'm sharing my perspective of opening the brick and mortar this past year and just my experience in being an entrepreneur for almost 12 years.

It's like the times where I decided to outsource something and get help was so much worth my, because also too, it's the investment. It shows that I'm invested rather than just dabble and have this machine, I paid five grand for sit and use it and try to figure it out, versus actually investing in a course that, yes.

This training course costs this much money. But in the end, if this is gonna move your business further and you're gonna make money faster and and understand and have clarity around your business, brings more clarity to who you are as a business owner and is gonna attract your customer so worth it, it just, to me, it's almost a dumb decision not to do it.

And that's how I see things now. And it took me a long time to get there because I always think I can do everything. Honestly, I'm not gonna lie, 12 years, I'm telling you, I officially am finally getting a bookkeeper. I didn't even have a bookkeeper up until now. And I'm like, oh my God. And I just talked to her yesterday and it felt so amazing.

I don't have to pull my hair out and have the source of guilt that I'm not, and also to look, to pay someone to do my numbers, but to see it in a different way where I'm actually gonna see my profit and all this is going to a different place that's gonna save me money. Do you know what I'm saying? Oh my God, why didn't I see that before?

But I kept thinking I could do it myself.

So yeah, you have to be careful and I respect that. That's why I don't like to waste. Yes. At some point you wanna invest it wisely. You want to get the resources for be it the tool that allows you to bring in more money. So even if you are thinking, do I want to get into another thing when I am doing well with permit jewelry, do I sure need to actually, it, it's a tool it gives you.

Yes. Even if it's 50 bucks, it's a waste of 50 bucks. Oh my gosh. Yeah. If it aligns with your goal of where you wanna go, what you wanna be in five years, what are you gonna be offering? What does your permit jewelry business look like? If it aligns with it, then it is an investment. Regardless of how much it is, if you can make use of the tool or the knowledge, then it is worth and then you price it into your the cost your, so it's something that one always a good business strategist would think

Jen Thyrion: about.

And that's a first example. Exactly. I love that you said that because having said all this, even adding engraving to your business doesn't mean that it's right for you right now. It might not be, and that's why getting clarity around where you wanna go and where you wanna even spend your money talking about this is you might be someone who likes to figure this out and that's okay.

I wanna get to questions and maybe we'll try and speed through them 'cause I. Post in some Facebook groups asking what people's specific questions were when it comes to the engravers. So first of all, a lot of people listening are mobile. How realistic is that?

Dana: The F1 ultra, although they say it is somewhat mobile, um, it's light enough to carry.

I found out the hard way. Just a simple move. What happens is something happens with the laser, okay? It's very sensitive, so tilting it makes it misaligned very easily. Okay? It's not a matter of refocusing, it's non-trivial to get the fix. Oh, okay. I'm going to film how to do the fix itself.

Jen Thyrion: Okay?

Okay? So X tool, they only have four engravers that have the metal engraving capabilities. Those are the F series, okay? F1, two ultras. The F1 and two ultras only two are actually mobile, F1 and F two. And just to let you know, it's not official. It's been confirmed to me as a dealer. They're phasing out the F1.

Really? They haven't done it yet because they have stock. Okay? They had created the F two to embody the complaints of the F1. Ah, so the F1 doesn't have a camera. It's not as powerful, and the F1 Ultra is not mobile. It's heavy. They found that when you try to move it, this sort of thing happens. So they created an F two that had a combination of the two, and in fact, it is a lot more valuable.

But it, they're really good engravers if anyone owns one. It works well under a number of circumstances. And the thing is, it is a little bit harder to maneuver because you're lacking camera. It doesn't have a light underneath for events. So if you haven't purchased one, go. With the F two, the difference is like 300 bucks.

Jen Thyrion: Okay, great. Let's go with that. Okay. Real talk for a second. Running a business can feel overwhelming. The content marketing, social media decisions, it's a lot. That's exactly why I created GoldLink Society. It's a space where permanent jewelers can get real support, education and tools like quarterly photos and video done for you.

See you soon. What are the most common beginner mistakes with the X tool and how do we avoid them?

Dana: One major mistake is following their parameter of the settings. So that is what a lot of the complaints were. The second thing is not focusing the laser properly. There are auto focus things and you think, ah, it's close enough.

There's a red and a blue laser dot. Mm-hmm. They really have to o overlap. A lot of people are looking at it this way and oh yeah, it's overlapping, but really you have to go close one eye to make sure it is aligned. If it is not. Aligned properly. Yeah. To get inconsistencies. Hey, I love you said that. So I did

Um, it always, I'm somewhat newish. Like I said, we really started Black Friday weekend, so it's only been a little bit of time, so I'm still getting to know it. Definitely troubleshooting, making mistakes, learning from mistakes for sure. So yes, I was doing a key chain and one side was not really engraving and the other side was, and I'm like, what is happening?

I had already manually put the B lights together, they're overlapping. And I was like, what is going on? So I, a lot of times, I dunno if you found this, sometimes when I have to shut down the machine, turn it back on because according to what I saw, it shouldn't have been doing that. But anyway, when I refocused it and did it again, then it did it properly.

I don't know, just a fluke there maybe. But because you have to move those in order to do rings. Right. So ring ritual, attach Yes. So you have to be able to focus those differently than you were a flat item. Right? So it just takes a little bit of time and whatever experience

Dana: just so that it doesn't scare the audience.

And if, say for example, if you have the F1 Ultra and you're getting inconsistencies, no matter how much you're trying it is a different alignment problem. So, yeah,

Jen Thyrion: because I love that you said that because I don't wanna scare anyone either. Anything I've come across in the end was a very simple solution, but it's just like when you, you don't know what you don't know.

I think about it. When I first brought my baby home and I didn't know how to close the stroller, I was like, oh my gosh, I know it's a simple button. Where is it? It's not rocket science, but I didn't know where it was. And when you find out, you're like, oh, I had to go on YouTube and be like, how do I close this type of stroller?

Is the settings gonna be different, by the way? Are they gonna be setting set differences for metals? For both machines? You mean

Dana: from the F1? Is it the settings different between machines? Yes. I tried different things. The settings are very different. Okay. That's why I decided in the course, I go through every single.

Okay. And I do demos of, if you're trying to do, this is a setting for, if you're using the F1 Ultra or the F two, and this is how you, and I'm filming that. It is different. So if somebody, if you see someone with a different machine and they're using that mm-hmm. Don't go with that. You're gonna get frustrated.

Thank you.

Jen Thyrion: Because actually I have the F two Ultra. A lot of my girls in my membership, we have the Marco Polo where we've been talking back and forth and like the girls I'm talking to have an F1 Ultra. So I think the things that I'm sharing really when it comes to settings or how things are turning out for me, really isn't gonna translate with them.

Dana: Okay. And it works very well. It is not unlike gold filled. Okay? And just one thing for, if you're using F1 F, I know I only used it on F1 Ultra, so I haven't tried, I don't have solid gold lying around.

But what you wanna do is you wanna go maximum power. Okay? Okay. You always wanna do maximum power for F1 and F1 ultra. And when you do maximum power, it just makes everything go faster. And you go maximum power and higher speed, okay? So that you can have thinner lines. When you are using slower speed, it is more prone to melting because it's slower moving, okay?

Jen Thyrion: Are you going to have a cheat sheet for each metal and each machine? Are you gonna be offering that?

Dana: Yes. So first and foremost, I'm focused right now to build the course to have a hundred some odd videos.

Once I have those done for the course, I will eventually share some. I have the custom jewelry collective, the Facebook group, which I have not done a whole lot of other than private posting. I will share that there. I will share that with you. I might be resistant to sharing it on YouTube at this point.

Sure. I think it's important. I want people who are in, especially in the permit jewelry industry, to have that access. Perfect.

Even the same settings we're using for stainless, but are you gonna go over. Because I actually am an offering to my customers two different, like a lighter engraving or if they want it darker. So are you gonna be going over that? Like how you can make something darker and make different looks? When it comes to the engraving, there's

Dana: a few things you can do just off the bat.

So the answer is yes. If when you're doing a slower pass, it goes darker oxidation, and you can just, if you want the grooves to remain dark, what you can do is just use the, this kind of nail buff, okay? This sort of thing. The, and buff the top. So it you are just on flat, so the grooves are gonna remain darker, and so there's more contrast.

Jen Thyrion: Okay. Awesome. I'm gonna try those things because again, I'm new at this.

I'll probably listen back and be like, man, I sound like an idiot. But settings like I, and I don't know, there is an eng I'll engrave and if I wanna get a darker color, I'll go to that little graph where they have the colors. Mm-hmm. And I'll choose the recommended one for that. The what I'm using, whether it be ster silver, stainless steel, or gold.

And I'll go over it with, I guess what you call it, a blue light. It makes it darker. It does. Does that make sense? Okay.

Dana: The mocha is only available in the F two, also F two. So that's what I have. We can go back, Matt. You do that in stainless steel. The great thing is it does. By heat, you have different controls, so you can actually get really powerful painting type of effect of colors.

Jen Thyrion: Interesting. Oh my gosh. Yeah, that's right.

There's so many things you can talk about. My mind's blown. Okay, cool. Speaking of that, so the auto measure thing next to the camera right up there, is that accurate? And I actually wanna say out loud, mine is not working right now, so I do not even use it. It will not work. I don't know what's going on with it.

I've not

Dana: had that problem with the F two Ultra. I haven't worked with it long enough. So the answer to that is. It's not perfect. It's not actually that sensitive. And how you know that is if you measure something, auto measure

Jen Thyrion: mm-hmm.

Okay. So you put a piece of paper on top mm-hmm. To try to align it to autofocus again, but even then you'll see that there's inconsistency with that. My suggestion is if you find that the two dots are aligned and it is perfect and you engrave and it works, just mark down what that is. Make your own little chart.

Jen Thyrion: time. Okay, perfect. Speaking of the friends that showed me, they do a lot of tumblers, like Yeti type of cups.

Yes. They just know the measurement, so they just put it in. So again, most likely as permanent jewelers, we're using somewhat of the same connectors or charms or things we're offering. So you recommend doing the measuring yourself? Correct. Is that kind of probably the best. To foolproof that first, first time

Dana: is just use the automation.

Yeah. Yeah. Let's let Instead of just break the rules up. Yeah. Yeah. Give it some credit and let's get it a chance. Okay. See how it works out. And if you find that, you know what, it's measuring all over the place. Sure. Some troubleshooting. But if you find there's a sweet spot that just

Jen Thyrion: works, there you go.

Okay. Perfect. So someone's asking which model is best for deep engraving on stainless steel, not just etching,

It's insane. Have you done that? I haven't had time, but I want to.

Jen Thyrion: Okay. Please show me how to, because I have not approached that on my F two alt tree yet. That's too advanced for me at this point. Someone is asking, is there one that can cut metal, which we already covered. X tool is not the place if you want to truly cut.

We are looking into higher end crazy expense

Dana: machines. Yes. Oh, uh, I'm gonna pause for a moment there about that. So they came out with this metal fab, big look like a cooler, but in fact it looks like a chest freezer. I saw the video and I thought, okay, I want that. And I went, spoke to in California with their specialist.

That does not cut. Jewelry because of the width of the curf. Just curf is how wide is the cut? Just like your rotary saw.

Jen Thyrion: Mm-hmm.

It does not, the width is almost half a half, so five millimeter. Oh wow. So it, it just cannot cut little things. So, okay. Yeah. I'll answer. I'll save them a lot of investigation time.

Jen Thyrion: How do you feel about, can you actually engrave on gold fill or will it expose the base metal and look terrible over time? I get this question a lot.

Dana: So the answer is yes, it will expose. Base. Okay. Because you want it really deep. When you have it really deep. Of course it's going to, but is it going to look terrible? I don't think so. If you actually look at the sides of the laser

Jen Thyrion: connector. Yes. I was just looking at mine as you're talking because I'm like, this is the thing, and I'll say this, what I usually tell people, because working with gold fill for so many years, I've cut gold, fill blanks out of sheets.

So explain all this to me. It exposes the

Dana: side and goes a bit dark. However you have your oils rubbing against other things, unlike when the entire thing is just brass plated. Where it comes out and you have a wide surface that is tarnished. It is very fine on the edges and actually it from buffing. From it moving around.

There

Jen Thyrion: you go.

Dana: I'm going to take it off and people can see how it wears and I think what it. Will end up being with Goldfield engraving is that you have markings that are darker. In fact, your design, your letters or whatnot is going to end up more pronounced.

Jen Thyrion: I know it's like you said, it's not like this looks terrible.

I'm gonna do the same thing as you. I'm actually gonna engrave my word of the year in a Goldfield connector and I'll see what PJX and we can compare. I'll do it with my F two Ultra. I'll do it a couple different ways possibly, but I just know from how many pieces I have in gold fill that I've handmade over the years.

That's why I can safely say and speak confidently about gold fill when it comes to permanent jewelry, because there's pieces I've had for 15 years, but that still look good when even I have this connector. I stamped my worthy year two years ago. It's still on my wrist and it looks great. The sides of the wire like cut the wire, hammered the wire and stamped the word on there.

Dana: Well, I was just thinking people welding on gold felt that is the only time where there is a dark spot. Sure. Jumping. Yeah. Yeah. For some reason the edges of of the connector isn't that dark.

Jen Thyrion: No, it's not. I'm looking at mine. I what can be looking at there is when they listen to this. Now mind you, I think I just cut so much gold fill, 'cause we make bengals, right?

So you have to cut the wire in order to shape a bengal. So I've been cutting gold fill for years and years, whether it be even, I'd get sheet of gold fill sheets and like I said, I'd be cutting it with my cutter or using a hammer and, and hammering out circles for blanks. So. Just knowing that and wearing those.

I took random stuff like acetone and hydrogen peroxide. Put these random things I have in my house, in this cup with water and see how this metal holds up. I love to test things out because finding the root of what the answer to this is,

Dana: it's fun, actually. It's fun. Make sure that it's ventilated because I've done some dumb things.

Jen Thyrion: to know.

I had that thought. I'm like, God, if I put this in this together, is it gonna blow up and be like, I'm experiment. We'll see if these household cleaners together. But yeah. Okay. What other questions did we have? I think most people are asking for cheat sheets, though. That's a huge one because I think most people are not engraving a metal of these YouTubers or anyone.

Gold fill and sterling actually isn't, I think the common thing, the metal to be engraving on with X tool. I think what may, a lot of people are going right, stainless or other like brass, but that's not the common metal. So I think people are concerned with the gold filler, knowing the settings behind that.

So cheat sheet and pricing guide. People are asking for pricing guides, like you get a stainless steel ring for a dollar 50 after engraving. What should that price be? Are you gonna talk about pricing in your course by chance?

Yeah. Of marketing. You have to look at your brand. If your brand is luxury, you price it low because you think, okay, that ring only cost me a dollar 50 and at 15 bucks, that's 10 x. Yeah. Or imagine a permanent bracelet. Yeah. The chain only costs me six bucks. Let me charge 25 for it.

Jen Thyrion: Because

Dana: traditional jewelry out there is three x.

For gold sales, you have a lot of extra services that it's not gonna be appreciated. And the perception is you're gouging. So you have a few things. One, you wanna look at your brand, your positioning, what speaks about your brand. Mm-hmm. Two, the product. Now mind you, if you are a luxury brand, you might want to be offering sterling silver as opposed to.

Sure. Just stainless steel and brass or aluminum rings with that. Mm-hmm. You want to look at your time. What products are you offering? Is it engraving on the outside, engraving on the inside? Are you doing it on the spot? Are you making them wait, are you going to them? Are you going to an event? All those things need to be priced in.

Jen Thyrion: Sure. It's easier. Yeah. I'm nodding my head like crazy when you're talking because one of my, I guess you can call it pet peeves, is when someone says. This is the way you should price kind of thing. Because there's so many factors and that's why we talk about this all the time. It's not one size fits all for every single person listening.

You are in different stages, you're in different structures. When I was mobile versus having a brick and mortar, my prices look different. I have different overhead. I have a staff, I have, there's so much more involved. And so yes, it depends like you, you, like you said, your brand, your area, like your customer.

These are things that I actually remember someone asking about how to price their stretches and I think I went through and I took screenshots of the same three millimeter gold fill, beaded bracelet and all these different places of all these different prices for that same. Bracelet. Why is it different?

Right? It's why is it different? Right? It's the same bracelet. I just think that all the things you said is just so important to think about of what, again, who this is what comes down to, again, clarity about your brand and who you are and who you're serving. That's why that's so important to know what your brand is in order to establish pricing.

It's not okay, one 50, yes, you should be charging $25. No, it's not the same for everybody.

Dana: That's right. Now, mind you people, and even at PJXI, I know when you tell them this. Mm-hmm. They're like. Okay. Duh. You're not helping me. I just wanna, I just wanna know the answer. What I, I found helpful when I was teaching the course was I tell them, okay, this is actually, I've done the survey.

So this is actually the breakdown of what the average has been. Yes. Then apply those things in your region, like your neighborhood, and go from there. Or more specifically, take a look at where your customers are shopping. Are they going on Etsy and checking it out? Mm-hmm. That's your competitor? Yeah. Are they shopping and the boutiques are nicer, et cetera, in your neighborhood.

So you wanna be somewhere in the ballpark. Yes. Unless your brand is specific and different in, in which case you need to factor that in. So I think, yeah. Yes.

I knew the brands well. I go to the markets, I'm buying wholesale brands of clothing, and I would travel to my friend in California. I would go to a boutique that I have the same item that I have and the amount that they're asking for this item. But again, it's Hermosa Beach, a different area. It's not CAA Rock, Colorado.

The boutique had a different higher end look than I had at the merchant market. The perceived value was higher there than in my own boutique. Something I'm asking 60 for, and they're asking 95, it's, oh, this makes sense. Right? So that's why I could not ask 95 in my shop. It would never sell. That was a lesson for me to seeing and travel in different areas, see the same products that I had in my shop and being like what the price difference was.

'cause you can talk about it within the course too. So that obviously we know that's gonna be involved. Okay. Is there anything else that I missed that people had asked about? I think cheat sheets are such, oh, recommendations for purchasing blanks. For engraving.

Dana: Okay. If they're talking about, I'm gonna TT myself first.

Yeah, of course. We wholesale high-end sterling silver goldfield. We do limited customization and we design our own and rolling out a lot of different blanks with regard to if it is base metal. There are a few people I know that imprints supplies, they have laser cutting. I'm gonna be speaking to them at PJX with respect to base metal.

Jen Thyrion: Mm-hmm. I

Jen Thyrion: Mm-hmm.

Dana: You wanna see what it looks like and whether or not you wanna come up with a saying like piece or whatnot, whether it's gonna fit test out. By creating a frame, like a circle. Say if it's a six millimeter disc that you want to do as a score outline and put your design in it and practice by lowering the setting to print to engrave on paper or even on wood to give you an idea before you start so that you can save a lot as you're trying to play with different designs.

It was so heartbreaking. Do you have any recommendations that you would purchase gold fill and sterling silver blanks from Sometimes you are

Dana: not sure if it's actually. Goldfield. Sure. 'cause the terminology outside of North America. Mm-hmm. Even parts of Europe means heavy plating over whatever base. Only in the states and Canada do we consider Goldfield the legal standard.

Oh, perfect. Yes. And it is free shipping over $500. It used to be. Oh, amazing. All the time. Except when we can no longer use. SPS and we have to use their system of, so it's now $500 at that point because our prices are really low. It's wholesale at that price point. At $500 we can cover the cost of the shipping is Fast Courier, UPS, and FedEx.

So that's something to keep in mind and we always test our all. Oh good.

Jen Thyrion: Are you bringing all that to PJX? You know what, I wasn't thinking of it, but I'll now I'm like, yeah, people are gonna be wanting blanks. I think I'm a lover of PJX. We're both gonna be there. And I wanna talk about that really quick.

'cause you are going to be teaching on the X tool there,

To prepare for that. I'm gonna do a lot of videos. Mm-hmm. Where people will have QR codes, they can scan. I'm just gonna put up there. People can have that and I will have cheat sheets so they can take photos and whatnot and I can answer all those questions. I would love if they could have the engravers there so that people can try on different models.

At that time, F two had not come out and I think Sunstone felt that the F1 was too weak and that's why they only brought in the F1 Ultra perfect to be able to engrave on precious metal.

Jen Thyrion: Okay,

Dana: now F two and I'm gonna see about whether or not we're able to have that for everyone to try out.

Jen Thyrion: Okay. Is there anything else that you would want people to know about the X tool?

Dana: X tool has. The most advanced software, they have advanced ai. They're still tweaking it, but I feel they're consistently ranked top. That was one of the considerations why I decided to buy and become a dealer. The margins are so slim for X tool.

It's not worthwhile. You might as well get it from wherever. Support Sunstone. It costs a lot of money for them to put it up there, transport, and they're not being sponsored by X tool for that event, but they're consistently reviewed as the top for innovation. That's something I consider that going forward.

Support, tech support is lacking. Did you reach out to them? Yeah. Yeah. That was all if most importantly, the F1 really just don't go shifting things. F two of you are going to do popups, mobile, stay with the F two and not go with the bigger ones. Thinking that you're going to just keep it level.

Jen Thyrion: Yes. I love that you said that because I'm not very mobile these days, but I am considering doing event later this year that I would love to bring it so I might invest in the F two.

What's the difference, main difference? 'cause if someone's looking at models right now, what is the main difference between the F two and F two? Ultra.

Dana: Huge difference. First off, it is. $1,900 versus five. Five or six. Yeah. Okay. If you are doing mass production, wholesaling components, engraving, you need to fast.

There you go. F two, you can engrave, et cetera. It might be slower, so it could be a deep engraving that might take 10 seconds versus mm-hmm. And if you were to do a large batch might take a minute versus 20 or 30 seconds.

Jen Thyrion: Mm-hmm. Okay.

Dana: So that's the difference. Unless you're doing huge volume, this cost savings is not there.

Jen Thyrion: Okay.

Dana: For to invest in an F two Ultra. Okay, perfect. Oh, the other thing is, very importantly, I discovered this, so that conveyor belt that comes with you can get for with the F two Ultra. Yes. And the F1 Ultra that the precision, they say it is smart so that it can scan you type in and it scans and figures out this thing.

Jen Thyrion: Yeah. Like tiny. Oh my God. But tiny, there is no way. So I randomly, I didn't realize I did this, but I bought a package and I didn't realize it came with the conveyor.

And so I have one, it's still in the box. I'm not making things mass producing. It's really in my shop and I'm making one off for people and that's where I'm at right now with it. It's pretty huge. You need a good area to put it in. When my husband saw it, he thought I bought a treadmill. I thought it was a walking pad.

Nope, that's actually the conveyor belt for this thing. It's in the basement at my shop, and I don't know when I'll actually ever open it. But I also thought, I'm like, that seems too good to be true. Like, how can you just boop throw all these things on a belt and it just, I don't know. So that's good to know.

Dana: I know what I'm gonna do with it. I think what most stores are gonna do with it. I'm gonna do a video on how to do it. Have you started engraving gift boxes?

I think right away we're thinking of jewelry, but that's why it was before. It's one step at a time. But that's what's amazing about the laser eng grave. We're going back to laser and diamond tip because I do love the look of diamond tip. There's differences, like we said with stamping, laser, engraving, diamond tip.

There's beauty to each one of 'em, but laser, you can do so much. And when I was getting acquainted to a machine, I was on the X actual Facebook group. People were showing their pumpkin pies that they were putting happy Thanksgiving on the top. I'm like, how cute is that? Oh my god, now I need to do that.

Dana: Yes, like you get distracted.

So I've done all sorts of engraving things and food. It's like toast on your piece of bread. Slice of bread. Okay. Gift boxes all for your business. In terms of promotion, it doesn't have to be the large conveyor belt. So if you have F1 and F two

Jen Thyrion: mm-hmm.

It moves around so you can have larger cutting boards and whatnot. You line up all your boxes. Exactly. So, and you can have it festive, you can have different logos, different sayings. If you're a brick and mortar, it is so easy to add other products, be it soap or package things for your offering. Yeah. Now.

The other thing is if you are strictly custom jewelry or custom, you do pop-up events, the conveyor belt, be it the conveyor belt for the large or the slide, can you imagine if you're doing sporting events, the baseball bat pick, all of that can be engraved in large or the golf club. You can go back and forth.

You just have to know how to use it or get used to it. You cover that on your training?

Dana: So actually I the engraving course quickly say that yes, I've had so much request because they've bought it and they're, I'm holding onto this. When can I open it? When can I set it up with your video? I am doing all the X tool studio software and I've got the unboxing set up ready to go for the F1 and F two.

And F1 Ultra. There are fewer people who actually own the F two Ultra, but everything else we're the most, A lot of the filming is already done. Okay. And I'm gonna focus on that so people are gonna be able to start using it before end of the month.

Jen Thyrion: Okay. And when do you expect or have planned the launch of this?

The whole course.

Dana: So the beta launch, I'd say 90%.

Jen Thyrion: Mm-hmm.

Jen Thyrion: Mm-hmm.

Dana: Take a look at this until I get to film it. And that is the official launch. And once you a registered student forever, all the modules. Will be free. So any updates in software, any hacks I've come up with to better and rave something with precision, that's always the thing you want Precision. Any special offers, it'll be all there without extra charge.

Jen Thyrion: Will you have a group, whether it be Facebook or some kind of place where people can ask questions while they're going through the course?

And if people want, can you demo this? I have all the issues lined up. I can switch and do that. As of now, if people have purchased the course, I've been doing this already. If they have specific questions, I'm there to help. It's via email and could be middle of the night if people have specific questions.

I will film the video, put it up, and so other people, if they're too shy to ask or they might come across that later, they can just look at that.

Jen Thyrion: That's so priceless. Just having that group, not only the course, having the course is amazing, but. Again, why I chose X tool myself. I didn't probably do as much research as you to compare other laser engravers that someone else in my membership had mentioned.

This seems so simple knowing that X tools and other companies are constantly evolving, and so to get used to that software and the way things are, knowing that maybe level up in the future and what could be in the future, but getting accustomed to the machine and the way they do things, I'm like, I love that because then I know it.

And whether they come out with something new, we already know it, right? We're not having to relearn something. Nobody already knows their software. So I loved that. And of course, all the support knowing that there was the, the Facebook groups and perusing YouTube and looking up. Other laser engravers and not seeing much out there.

I was like, okay, I'm gonna need as much help as I can get. Being affordable was a big thing. I just wanna say out loud, the Facebook group with this course is priceless. If you have an X tool, you've gone to the X tool Facebook groups and tried to search, but you're searching people that are doing different mediums of all these different engravings and not specifically for what we're doing.

Dana: Yes. I love that. That is the idea. Yeah. I enjoy puzzles and I think you do too, right? This is our puzzle and we like teaching and I'm excited. So you can right now pre-order the course, correct?

Yes. Where do we go for all that? Oh, it is front and center on my website. Okay. Okay. Book stones and findings.com. And right now I'm still running the special where if you prepurchase the course, you get an F two laser engraver for free. Because I'm not preorder the course. Yes. Right now, yes. Includes shipping, tariffs, taxes, it deliver to your door.

Jen Thyrion: they get okay. Going to stones and findings.com. I'm on there right now. If you happen to be sold out of F Twos, if anyone is interested to see if you have more to purchase, pre-order the course and get your F two, just email you.

Correct. You might be sold out by the time this comes out and you might not, so we'll

Dana: have a see. Make sure you let them in your email that you're, you heard the podcast with Jen. Okay. And I'll make sure we do something for you.

Jen Thyrion: Oh my gosh. I think you did tell me this, but maybe it didn't register that you were literally giving them with the pre-order of the course.

Dana: free shipping for anything above $500 that I found.

It was our break even to do customs clearance, but we always, no matter what we cover all tariffs and duties, customs clearance heading into the us Perfect. And that's where vast majority of our customers are.

Jen Thyrion: Thank you so much. This is always great. I love chatting with you. Can't wait to see what PJX and other than your course.

If you want hands-on guidance, PJX is the place to be.

Dana: It is, and I love it. I get to see new things as well. That's where I fell in love with the X Tool through demo and with so many people doing demonstrations like yourself and Melissa Muir, people who are experts in the industry, not only are they sharing knowledge that they don't post and it's private, you can actually interact and ask questions.

That is not something you can easily pay for or find anywhere.

I would love to hear from you. Let's link up. You can find me on Instagram at Goldie Link Society. You can find out more about our permanent jewelry membership@goldielinksociety.com, our handmade permanent jewelry, supplies of connectors, chain, and more@goldielinksupplies.com. Okay, I will see you next time.

Have a golden day.