What’s the Transformation? - Tales of Marketing Transformation # 020
Do you really know what your dream customer needs?
Now that we have absolute clarity about who our dream customer is - who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them, what challenges they face, the next step is to develop a deeper understanding of their wants and needs.
Remember, that people don't buy products or services. They buy transformations. What is the transformation your dream customer is really wanting to achieve?