Data quality is under fire — and the industry is fighting back. Fresh from IIEX, Karen Lynch shares how market researchers are tackling fraud with interactive games, new tech (like eye-tracking and LinkedIn verification), and a mindset shift that treats data like a crime scene investigation.

Karen Lynch and Lenny Murphy also dig into big moves reshaping the landscape: the Apollo and Canovo merger, the launch of independent intelligence firm Covo, and why startups like Pureprofile are growing against the odds. Plus, an honest conversation about whistleblowers, corporate responsibility, and how the industry must stay human even as AI rises.