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Is Your Business Really Profitable How to Find Out
Episode 651st October 2025 • Creative Minds, Smart Money: Finance & Business Tips for Creatives • Samantha Eck | Bookkeeper for Creatives
00:00:00 00:16:28

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Bringing in steady revenue but still wondering where all your money is going? That’s where profitability analysis comes in.

In this episode of Creative Minds Smart Money, I break down what profitability analysis is, why it matters, and how it helps you stop guessing and start making smarter, more profitable decisions. We’re not just talking about whether your business as a whole is profitable—we’re diving into whether your offers, clients, and projects are actually generating profit.

From spotting underpriced packages to uncovering sneaky expenses eating into your margins, this conversation will show you how to finally understand what’s working in your business (and what isn’t).

In this episode, we cover:

✅ What profitability analysis really means (beyond net income)

✅ How to calculate profit per offer, per client, per project, and per month

✅ Why underpricing and scope creep kill your margins—and how to stop it

✅ The three-part profitability formula: revenue, direct costs, and hours

✅ Common pitfalls like bloated software, over-delivering, and not tracking time

✅ When to run a profitability check (monthly, quarterly, and after big changes)

✅ How to use profitability data to price smarter, scale the right offers, and pay yourself well

If you’ve ever felt like your bank account is a revolving door despite consistent revenue, this episode will give you clarity on where the leaks are and how to plug them.

🎧 Hit play now and learn how profitability analysis turns messy money questions into confident, strategic decisions.

🔗 Resources & Links

Website: https://www.firestormfinance.com/

Instagram: https://www.instagram.com/firestormfinance/

Threads: https://www.threads.net/@firestormfinance?hl=en

LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/

Newsletter: https://firestormfinance.myflodesk.com/ajmiv1kyt1


📝 Want to see a specific topic on the show? Submit your suggestion here!

📢 If this episode helped you rethink your pricing, services, or offers—share it with a friend, leave a review, and help more creatives run profitable businesses with confidence.

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