In this episode, we chat with Shari Tammietti, an esthetician educator turned permanent jewelry trainer who’s making waves in the permanent jewelry world! Shari’s story begins with a spontaneous family vacation detour in 2022. After a visit to a tiny studio for some permanent jewelry, where she dropped $800 on three necklaces, Shari had her lightbulb moment: “I can do that!”

From esthetician educator and band tee designer to permanent jewelry expert and trainer, Shari has taken her passion and resourcefulness to new levels! With her knack for teaching, she created one of the first-ever permanent jewelry training courses. Her flexible, self-paced program teaches everything from sourcing quality supplies to mastering the craft. And now, she’s added a content creation course to help entrepreneurs level up their marketing game!

Collaboration over competition: Shari is all about supporting women in business and showing that success is abundant when we uplift one another. While industry saturation can be tough, Shari believes in finding your unique edge, your “it factor,” and showcasing what makes you stand out.

As if that’s not enough, we also dive into her upcoming retreat in Mexico with Liz from Permanent Jewelry Bestie! These in-person events go beyond business, offering life-changing opportunities for personal growth, connection, and self-discovery. Shari reminds us how crucial it is to carve out time for ourselves, even amidst the chaos of motherhood and entrepreneurship.

If you’re ready to start or grow your permanent jewelry business or just need some inspiration, this episode is a must-listen! Shari’s journey is proof that with a can-do attitude, collaboration, and creativity, you can achieve incredible things.

Instagram: @permanentjewelrytraining & @theunchainedretreat

Jen Thyrion: Hey there, I'm Jen Thyrion and I'm so glad you're here. I'm a former nine to fiver that dove into entrepreneurship eight years ago with zero business experience. I'm a wife, mama of two young girls, boutique owner, jewelry designer, and now the proud owner and coach leading Goldie Links Permanent Jewelry.

I have a passion to empower fellow business base. This podcast is made to equip you with everything you need to succeed from actionable marketing to digging deep on your mindset. I know firsthand the heart, hard work, and let's be real at times of struggle that makes up this amazing journey. You want to know what has enabled me to shine the brightest coaching plus community here at Goldie links.

We share openly educate and lift each other up, expect to get links with fellow PJ owners that will do just that sprinkled with plenty of fun along the way. Competition is an old school thought that connection is the way Get ready to feel inspired. Welcome to the Goldie links podcast.

Hey there. Did you know that we offer handmade permanent jewelry supplies? Go to GoldieLinkSupplies. com to view our beautiful chains, connectors, bangles, and more, including our non permanent stretchy bracelets that are available to you for wholesale. Everything is created by our tribe of mama makers.

What is a mama maker? Stay at home moms that create on their own time between raising their children, serving as a self care creative outlet and supporting their families. Your items come with signage on how these supplies are made, along with gemstone property info as each gemstone has a special meaning.

If you want to level up your business with handmade supplies, not made by a machine, but made by hand with love, then check it out at goldilynxsupplies. com. Now onto the show. I am telling you this chat with Shari was so fun, so interesting to hear her journey, her perspective on permanent jewelry training, as she is obviously the owner and creator of permanent jewelry training.

And she also has super fun announcement that you might not want to miss. Here we go. Hey, I am so excited you're here today. We have so many, so many things to talk about. Let's just start with you introducing yourself and telling us a little bit about you. Okay,

Shari Tammietti: I am Shari Tamiendi. You can call me Shar because no one seems to be able to say Shari, right?

I get called Shari all the time and I'm done. So, I know it was

Jen Thyrion: funny. I am not gonna lie. I was nervous to say your name. So this is so funny you brought this up because my friend Ashley, when we met at PJX, Ashley has her name, her daughter's name's Charlotte and she's like, no, I know she's, her name is Shari because we talked about this and I'm like, Because I was asking her if her name is Charlotte and I was like, I don't know, Ashley, it doesn't sound right.

Like I'm scared to say her name wrong.

Shari Tammietti: Well, you want to be the first and you definitely won't be the last. So I'm rebranding. Okay. Just kidding. People have called me Char always. And now I've just started introducing myself as that. So what

Jen Thyrion: is,

Shari Tammietti: what is your full

Jen Thyrion: name? Shari. That's it. Okay. Sorry. Got it.

Okay. You know what's so funny

Shari Tammietti: is I also get called Tammy. Because my last name is Tammy Eddie, so people think my first name is Tammy and my last name is Eddie. So I'll answer to Char, Shari, Shari, or Tammy.

Jen Thyrion: That is honestly really cute though, like Shari, Tammy, I don't know, there's something, there's a good ring to your name for sure.

It's

Shari Tammietti: a mouthful

Jen Thyrion: and no one can seem to get it right. I'm gonna practice. Okay, sorry I interrupted you. So

I had been teaching full time at an aesthetic school. I had done that for maybe six years. I think at the point, love that my favorite job loved education. My job was kind of like creating curriculum and lesson plans and stuff like that. And I just was absolutely in love with it, but I was having a baby soon.

I've always have made jewelry, not that I had sold it or anything, but just for myself. Yeah. So I sent it to my mom because she's the same, loves jewelry. And we, when we were going up to Yellowstone, it was the place that I saw was in Idaho. So we kind of like went a little bit out of our way to stop at this little studio and get permanent jewelry.

That's awesome. My mom got two necklaces and I got one necklace and it was at the beginning. So, I mean, we, it was probably like 800. When we walked out the door for three necklaces, legit, was it gold fill or ? Goldfield. Yeah, gold fill. It was nothing fancy , and it probably took two hours for her to do. No way.

We were there for a long time, and while I'm there, my wheels are turning because. I'd always been my parents are very entrepreneurial. I owned a clothing store in college. I've done stuff online. Yeah. So cool. I feel like my toxic trade is, well, I'm going to do that. Well, I want to do

Jen Thyrion: that. Trust me during the

Shari Tammietti: club.

So my wheels are turning and I'm like, This really doesn't seem like that difficult. Why, why are we here for three hours, two hours, whatever. And also we walked away paying her 800 bucks plus a fairly nice tip too. So because we're service providers. So, you know, it, yeah. So my wheels are turning. We're kind of like driving up to Idaho.

I was like, I could freaking do that. Like that sounds so fun. Okay. I have a baby coming in two months. So it was kind of a passing thought, which most, most of my, I want to do that are. Give it a minute and they'll pass. Right. Fast forward to January. I had had my baby. I left my teaching job that I loved so much and postpartum was a journey for me.

It was not a nice time. Yeah. Was that surprising to you? Is this your first baby? Right? Yes.

Jen Thyrion: Oh, so surprising. Okay. And people don't talk about it enough. Honestly.

Shari Tammietti: Well, I was dying because at the hospital, before you check out, they like watch, make you watch this video and make you like read this pamphlet and initial all these things.

And I was like, you guys chill out. Like I had never had any struggle. I was very fortunate. Never had any struggles with anxiety, depression, anything like that. So I was like me now, please. Yeah. and hit me like a ton of bricks. It was rough. It was very, very rough. And I was just kind of, you know, I had worked since I was probably 15 worked full time.

So here I am at home left a job that I loved with a tiny baby who I'm like, are you having a good time? Can you smile? Like, I don't know what's going on.

Jen Thyrion: One thing

Shari Tammietti: I

Jen Thyrion: remember is that like, yeah, I felt like I was so in love with my baby, but at the same time, I was so incredibly, like, bored and lonely at the same time.

Isn't it crazy? That was a crazy aftermath. I'm the same as you. I'm a very, I'm a doer and I'm like, okay, what can I do? But you only could do so, you only could do so much when you do the way you feel too, like hold you back. So you're like, It's this weird mix of emotions going on. Like it's just wild. It really

Shari Tammietti: is.

Luckily, I never had any like bad feelings towards the baby. It was just, I was just felt so hopeless. Like, Oh my gosh, what have I done? My life has changed forever. This was a terrible mistake. It passes to anyone out there thinking of having a baby. It's the best thing ever. And

Jen Thyrion: that passes. No, it really does.

And even, I mean, I'm sure people, so many people listen to our moms, but it's like, even now with me and a four and six year old, there are so many phases where you're like, I'm not going to survive this phase. And then it does move on. Yeah.

Shari Tammietti: And you survive and it's the best, but, um, I just couldn't see that at the point at the time.

No, no. So I'm getting a little antsy. I'm getting a little restless. I need to do something. And I actually started designing esthetician band tees. So they're like graphic tees for estheticians, but it's like a band tee, but like instead of ACDC, it says AHA, BHA, or, you know, just silly things like that. I love that.

So I had started that and it was kind of like, I was getting it going, you know, posting it, getting pictures taken. And there was a beauty expo coming to town. It was kind of a two part beauty expo. So one for the public and, and then there was like a ticket sale for beauty professionals as well. So I was like, what a perfect place.

I'm going to have a booth, sell my t shirts. So I had bought a booth and whatever it was kind of mapping that out. And then probably, So three weeks before the expo, I was like, what if we do permanent jewelry there too? No one in our town was doing it. Maybe somebody in the state was doing it, but I didn't know of anyone and you weren't doing it yet though.

Right? No, I was not doing it yet. So three weeks before the expo, so on brand, so on brand, I do a deep dive into what the welder was because you couldn't just Google it. It was very hard to, it was hard for me to find information. Yeah. Yeah. So found the welder and bought some chain and it shows up maybe two weeks before the expo.

So I did a booth for permanent jewelry and I have a booth for my t shirts. So I talked my sister in law into doing the permanent jewelry, another friend into doing the t shirts, and then I could bounce back because I was nursing every two hours. So that way I could kind of bounce back between the two.

So the machine comes, we practice it. People are always like, how long did it take you to feel comfortable doing a bracelet? And I'm like, I welded one time before my first event, one time, and it was terrible. Like it was terrible, but I'm like, I'll figure it out. And my sister in law had done more. So she was kind of like the expert at the permanent jewelry place.

So fast forward to the event, we are setting up and the radio station comes in because they're covering the event and they want, they're like, the one DJ was like, Oh my gosh, this is so cool. I've heard about this. I want to try this. So she was probably our first customer and she got it and they broadcast it on the radio.

I mean, little local radio station. Sure. Yeah. We did not move from that location. table for eight hours. We welded all day long and we were using garbage chain, garbage jump rings. How

Jen Thyrion: did you do read like in three weeks? Like how did you purchase chain or know where to go or like anything? Cause obviously you did obviously train yourself.

It's not like you, and there wasn't much training. It was only nothing.

Shari Tammietti: Yeah. If you Googled it, there was, if you Googled like, infinity bracelet or permanent bracelet. It was a old guy showing his bike chain bracelet. Did you ever see that? That video wasn't even welding it, but that's

Jen Thyrion: like the only thing that would pull up.

It's hilarious. I mean, infinity or like, yeah, when you did permanent, it was like, it was like the permanent stuff that's like literally embedded in your skin.

Shari Tammietti: It's not what I like. So, yeah, well, there was nothing and I knew. I have a notebook still because I knew from the very beginning that I wanted to create a training course because education was my background and I knew there was nothing out there.

So I was like, I might be onto something here, like might be on to something. So I'm taking notes of like settings and where I'm getting stuff because I know I want to turn that into a course, which is, It's so crazy. Um, but I just got garbage. It was from that deluxe, uh, whatever that, Oh no, if you, if you look up, yeah, it says 14 karat gold film and I was familiar with the wholesale arena because I had had a clothing store.

So I kind of knew some of the terms to look up, but that was the first thing that popped up and it said gold filled. So why would I think that it wasn't? And so anyways, we didn't move for eight hours, welded eight hours straight. We actually brought

Jen Thyrion: in from that event. Do you remember how much like it was?

I think 2, 800. Wow. Great. And then how many from the t shirts?

Shari Tammietti: Oh, I don't

Jen Thyrion: remember.

Shari Tammietti: Well, push you to the side because this is going way faster. You know, it's like, actually, if you purchase three bracelets, you get a free t shirt. Seriously. I still have boxes and boxes

Jen Thyrion: and boxes of them. I need to, that's really cool.

Like I, I don't know. I love that idea though. That's so cool. Anyway, they are so

Shari Tammietti: fun. And honestly. I need to kind of revive the t shirts because every time I post about them, they sell. I just need to, yeah. Or if you even did that same concept, but for permanent jewelry, like, yes, so fun, right? I really should.

So the event ends and we have a wait list of people who are like, can we just come to your house? Like, can we come to your house and get jewelry? I had a little suite at the time for aesthetics. So the school that I worked for, they rented a suite for instructors to use to take clients if we wanted to. I was like, yeah, you can come here.

So we took the table down, hit the wax pot and people came there for permanent jewelry. You know, I just kept waiting for it to slow down. Honestly, I was like, okay, that's gotta be it. That's gotta be it. And it just, Here we are three years later.

Jen Thyrion: Isn't that crazy? So do you still do aesthetics at all?

Shari Tammietti: I sub every once in a while at the aesthetic school, but as far as like taking clients, not really, which I never really did teach.

I love being in a treatment room with one client is my nightmare. Like really teaching was.

Jen Thyrion: My favorite thing ever. Yes, that's awesome. You're like totally made for it. I don't know, just kind of walk me through that first part. Like, when did you end up like coming out or launching the training? I should say like, what was that process and you kind of putting together this training and developing it if you were just so new at it yourself?

And I'm just like, we'll just figure it out as we go. If a bracelet falls off. It falls off and we'll fix it. I don't know. I, I talked to a lot of people who that's like their biggest fear is, Oh my gosh, what if a bracelet falls off? And I'm like, then it falls off and you put it back on and you fix your process.

And then it doesn't happen again. So I'm doing permanent jewelry, doing these appointments, doing pop ups pop ups, like crazy with a three month old nursing every two hours. It's, it was a trip. And then I had started kind of promoting the training course even before I had anything done just to see what the interest was like.

I knew it was there because I kind of hit social media really hard out of the gate and my following list went up pretty quickly. So I had a lot of people reaching out saying, Oh, I live here and I want to start doing this. Do you have any recommendations? And I would just tell them like, Oh yeah, get this welder, do this.

So I was Basically giving my training for free, which was nice because I could workshop it just a little bit. Uh, and then two weeks after our event, obviously bracelets started to tarnish because of the fantastic chain, right? So I flew to LA, me and my husband and my three month old flew to LA walked around the jewelry districts to find some good sources.

Did you go to Dempact? Aren't they? Gem packed. And then one other that I don't really use it. Their name had silver in it. Silver or something. Silver

Jen Thyrion: planet. Is that ring a bell? Okay. I don't, I remember going to a jump show and seeing a silver planet, but I don't know if he's in LA. Did you find, so actually it's so funny, I've gone shopping for my boutique in the past there, but I've never gone to like the jewelry.

What was that experience going there? Was it like super overwhelming going to the jewelry

Shari Tammietti: store? Well, it's downtown LA, so I'm

Jen Thyrion: like, we should not be here with

Shari Tammietti: a three month old.

Jen Thyrion: I was going to say, scarier than I also imagined. You know, it's like you imagine something in your head, like LA, Hollywood, like it's so bright and shiny and beautiful.

And you're like, yeah, it's so

Shari Tammietti: disgusting. It was so disgusting. And so I I wanted to go to Gempact. That was kind of the one we were going for. And we did walk around and see some others, but there really weren't a ton, at least that I found, that were selling chain by the foot. It was just pre made jewelry that you could buy wholesale, which wasn't what I was looking for.

So I pretty much walked away with just stuff from gem packed. Got some solid gold stuff. I got some gold filled stuff and was so excited. So I came back and I switched everybody's bracelet out. everybody's, which was so expensive. So that's kind of one of the things where, I mean, now it's a little different.

There's so many resources, but at the beginning I was like, it's worth it to pay for a training just to know where to get stuff because I probably spent four times that on. So, okay. So I'm doing jewelry kind of work shopping what I want to give people for the training course. And I have a girl who's like super serious.

She's like, no, I like when's your training course coming out? Cause I want to do it. So I had my first training video was recorded by my husband behind the camera with our three month old. listen closely, you could have heard baby noises. I love it. Oh, um, but I just needed to get it out there. So done is better than perfect.

Uh, so we did it, got it done. And I mean, I had like a nice camera and some equipment and stuff like that. But so my very first customer that bought my training course actually bought it before the videos were even done. I love it. That's like the pressure that I needed to That could have been such a back burner task.

You know what I mean? Like, Oh, I'll get to it when I get to it. But she was ready to roll. So we filmed the videos, got them up. And I think I sold six training kits and courses in that first week that I launched it, which was

Jen Thyrion: so exciting. So really just prior to that you were just really talking about it like on your social as you said because kind of growing fast just because again it was like so new so I feel like people are, is there any other place you were kind of talking about it to get people to know what

Shari Tammietti: you're doing?

No, it was just on my jewelry page like I hadn't even created a training page yet at this point. It was just on my training page and I really wasn't broadcasting it a ton because I was the only one doing it in my area and I was like well I don't really want to advertise in my backyard. So it was mostly people coming to me asking for tips and tricks and whatever.

So we get that launched and this was about the time that it was kind of like starting to explode and the wait for machines was like

Back ordered. Yeah. So I couldn't get started till I think October because of that.

Shari Tammietti: It's so funny because my dad is a very much like just jump in head first kind of guy. And so I'm with him talking to Sunstone and I'm like, I want to like, let me just start with three machines. Let me just get started with three.

And this was before they were on back order. And he's like, no, get 12. And I'm like, I am not buying 12. I was like, I am not buying 12 welders. So I pitched a fit and I didn't and I'm pissed that I didn't because then it was a four week wait after that and I'm like, Oh my gosh, 12 people could have been going already.

I actually have a picture somewhere in my phone of when all those machines finally came in and I was shipping them out to people. I had them stacked up and it's like a picture of me standing next to them. And it was just so So, and then, you know, since it's just gotten better and better, we've redone our training videos and upgraded stuff in our kids and stuff like that.

Jen Thyrion: For anyone listening, that's maybe considering training and whatnot. Cause I know a lot of people are listening that are like really just like kind of researching permanent jewelry right now. So how does your training work? Is it like follow at your own pace? Is it like, how does it work? Is there like.

Lies where they can ask you questions or you know, what is like the whole process like I guess and then speaking of that, so included with the training is the machine.

Shari Tammietti: Yep. So the training course is modules on an easy to use learning platform. You log in, you can go through it at your own pace. I'm kind of a no fluff kind of girl.

So it really just gets right down to it. And You could get through it in probably about two hours and then go back and practice with what you want to do. Um, there's info in there about your social media account. There's a year's worth of content. And then I don't really do lives, but always available for any questions, of course.

So just continued support, which I know we kind of talked about this is like. Learning from YouTube isn't one size fits all. I tell people, I was on another podcast or video or something telling people the same thing is like, you just need to decide what works for you. If you want a large community where you can go in and ask a lot of questions and get a lot of responses, go to a Facebook group.

You could absolutely learn how to do this through a Facebook group. If you want someone to hold your hand, hold you accountable, or, you know, answer you really, really quickly, um, maybe go with a training. If you don't want to talk to anybody and you want to figure it out yourself, do it yourself. Like, there's so many different ways that you can get to

Jen Thyrion: where you want to be.

I know it's crazy because as this industry grows, like that's the thing is like trying to stick to an industry standard is hard because we don't have the certification or any like regulation right now when it comes to it. Maybe it's you can look at like a good thing because like you said, you can learn for free if you wanted to, right?

That is the beauty of that option. But like you said, it's because I do see it a lot in the group. We were talking about that before we started this call because I think some people go right to like, Oh my God, like just, Kind of sloughing off training altogether and be like, that's ridiculous. Just go right to YouTube.

You can learn for free. But this is the thing. Like even you like, yes, it's like hearing your story of right away thinking of a training even before you did perminatory, but you were already an educator. This is the thing. And you were already into a, having a business prior to having this business. You know what I mean?

So that's what I say about myself too, is like, I had previous experience with a business prior to starting this and much experience with jewelry. So if I didn't have that, and I was somebody completely, you know, it depends. It's like literally so case by case. Right. And even the person who's like, well, no, I'm glad I trial and error and spent time.

That's okay for you. Maybe you like doing that. Some people don't have the time. Are you a busy mother? Do you have a full time job already? Do you have time to trial and error? Like that's also right. Time is money and time is precious. It's, it's a, it's not a renewable resource, right? So it's like, if you don't feel you have the time, you know, and that's one of the things that holds you back.

Cause we can get into this, but like things that hold people back from starting one of the things is time. You know what I mean? If you already working and you, again, you're a mug mother, what your circumstances like it. Right. So going into a training, it just cuts out so much of that, again, trial and error and time that you would waste figuring it out on your own versus going to an expert and like a community that you know, you can just get the answer, cut out all that stuff, all that fluff.

Like you said, no fluff. You know? Yeah.

Shari Tammietti: No, for sure. And I feel like if there had been an option at the beginning, I would have done it because smart people pay for quick results. It's like, I would have been able to do so many more popups. And not waste time or money replacing chain and jewelry and, you know, just really get into it instead of dinking around and buying crap from,

Jen Thyrion: you know, it's funny because again, it's hard for me to even keep being the mindset of like someone who, cause I already had the experience of like, going to gem shows.

That's the reason why I went right to chain suppliers because I knew that existed already. Whereas if I didn't have that knowledge or the knowledge of metal and because I remember, okay, so I, Ashley was my first girl when I did franchise goalie lengths and so funny, similar to your story. I see myself cause like, I'm like, yeah, I'm going to train her.

I didn't know how to do it yet. I didn't even have my machine. I got my machine. I flew to Missouri. Literally like a week after I got my machine, I welded one jump ring to put a bracelet on my husband and it took me, I'm like, and then I'm like, okay, I'm gonna go train her now. Literally details, details, details.

And this is me, Ashley being one of my best friends, which thank God, cause she was my first, you know, kind of guinea pig, but it was like, I quote unquote trained her, but really in the end, it's like, after I trained her and went to her, you know, home, we ended up like YouTubing it together, kind of like trying to figure out certain things that we were like, God is our, like, you know, what are we doing kind of wrong?

And this is the thing why I talked to Ashley about training, having. She's like, honestly, Jen, if I didn't even have you though, granted, you didn't really know, like welding very well yet, but you were so familiar with jewelry. Like, I didn't even know how to open a jump ring. Like I've never opened a jump ring before.

So she's like, just that, those simple things, you know, it's like, might be really easy to you, but I would have looked at it and been like opening it this way, not versatile. I mean, like opening it the wrong way. So I feel like it just cuts out all the. All the nonsense, you know, when you

Shari Tammietti: come from a jewelry background, like I had always made jewelry.

I knew what a jump ring was. I knew what like the different tools and the pliers and a crimper and this and that and whatever. I was familiar with that. So that was kind of like another, that flattened the learning curve a lot more. And then it was just down to sourcing chain and welding and Sourcing chain was trial and error, but once you get the welding down, it's not that difficult.

It's all the other little

Jen Thyrion: things that are a little

Shari Tammietti: bit more

Jen Thyrion: things too, but this is the thing. It's like, everyone's like, yeah, well, welding is the easiest thing to learn. Yes. If you sit there and just close jump rings and weld, weld, weld, like, yeah, it seems, I remember doing that. And then prior to my pop up and then when I was at a pop up, you're dealing with people and sizing.

The whole thing is easy and simple, but there is a lot more, as you know, it's just having a business in general. Right. That like, It's way more than just welding jump rings, you know, so that's why I think the support is so important to you because you go into that a little bit with your training or is it just technical or do you kind of go into other business things with your training?

No,

Shari Tammietti: we definitely go into it. I talk about, you know, like setting up a business and why that's beneficial accounting wise and stuff like that, like scripts for booking pop ups and Some customer service things, which I actually added later because I thought that was just well, everybody knows that common sense.

Yeah, but working in, you know, you're the same. We've worked in a service provider position. And so that that stuff just comes really, really naturally. But I had people asking like, well, like, how do I explain what it is and how do I explain it? Check them out after. And so those things were kind of added.

There's a whole thing on social media. I just, I found so much success on social media. And part of my background was also, I did a lot of content for the school that I worked at and previous to that content for real estate agents. I found a lot of success creating my own content. So I shared that as well.

And as I figured things out, I added it in.

Jen Thyrion: Well, it's funny you do have all these amazing qualities that really fit into being like the perfect kind of like, because just honestly, I hear what I've been hearing more lately is what people struggle with the most is content creation and social media. So it's like, and like you said, customer service, you're like, Oh, I thought again, me too, like opening a jump ring, how difficult can that be?

But it's like, well, you never, you don't know what you don't know. Right. So it's like all these little things that it's not just about going on YouTube and learning how to, well, there's literally so many other facets of a business that make it a success.

Shari Tammietti: Those like those soft skills too, which are really difficult to teach.

And I find that in aesthetics as well. Like you could wax the best brow, but if you don't know how to talk to somebody,

Jen Thyrion: Yes.

Shari Tammietti: They're not coming back. They'll find

Jen Thyrion: someone else who can wax a brow, you know? I found that too with like the girls I was training and I'm like, that is one of the things I feel in this industry is that you have to kind of like people.

You have to like to talk to people because if you don't, it's just, it's so personable. You know, they're seeing you face to face. You're pretty close proximity. Like they're not going to come back or tell people about you if you were just sitting there like not talking or having, you know, you really hard to talk to or, you know, it's just, it's not gonna work.

Shari Tammietti: And I feel like that's even more important now as you're seeing more people maybe pop up doing the same thing in your town. If you can create a relationship with that person, they wouldn't dream of getting a bracelet from somebody else. And I've heard that time and time again when people are like, oh, my sister in law's best friend did a party.

But I'm not getting a bracelet from someone else, you know,

Jen Thyrion: it's so true. So do you still do like, tell me what you're like now that you developed the training. So fast forward to now, are you still doing your own permanent jewelry business and still, I

Shari Tammietti: am. Yeah. I just love it. The whole reason I kind of started it was as a way to, you know, Get out of the house and have a Diet Coke on my way to a pop up and listen to explicit music without a baby in the back.

So there you go. I know it's true. And I still love it. I do have several girls that work for me now, so I'm not doing quite as many pop ups. Um, sometimes I take the lead, but I still do appointments at my little studio. I still love it.

Jen Thyrion: That's awesome. So, okay. So you have a studio location where it's kind of appointment only kind of situation or I do.

Shari Tammietti: Yes. So the town that I'm in commercial real estate is hard to find, very hard to find. And the little suite that I was in before it was meant for aesthetics. And so I was kind of monopolizing it and I felt bad. So I was like, I'll find somewhere else. And really the only place available was this. It's like a warehouse.

In the back. And then there's like a front office. So I made the front office all cute and do the permanent jewelry there. And then I had all this square footage and I'm like, what can I do with that? So I turned that into like a content creation studio. We've got an infinity wall, we've got props, we've got colorful backdrops and a little bed scene and all that.

That's amazing. People can rent it and come and take their own pictures, but then I use it a lot for just my own content. So

Jen Thyrion: yes, what a great idea. So do you find that a lot of people that are taking your training, are they pretty much like have no experience in business? Do you feel like everyone, like a lot of people coming into this industry or are they adding on like, like how you did with an aesthetician, adding on to your business?

I mean, you kind of hear it all across the board now, spray tanning, adding it. Yeah. hair salon or even boutiques adding it. Obviously it's

Shari Tammietti: across the board. I have somebody in every kind of demographic, but I feel like my main kind of little niche has been boutique owners, beauty providers, and then moms that are just like, I want to do something fun.

So those three have been my kind of top three. The boutique owners are really fun because usually it's like a whole team that you're training. Yes. I actually had a boutique in Nashville. She has five locations throughout Nashville and she flew me out to train her whole team, which was so fun. So fun.

Yeah. So that's been fun. And then estheticians, which is also fun because I have some fun ways they can kind of incorporate it with their current clients and stuff like that. So I feel like those are my top three. Hey, busy

Jen Thyrion: entrepreneur, as you know, being a business owner, you have to wear all the hats.

You're a social media manager, marketer, graphic designer, accountant, photographer, videographer, web designer, business coach, scheduler, and the list goes on. I know how overwhelming it can be, and this is why I created the Golden Link Society. It's our monthly permanent jewelry membership. We have a weekly call to talk about all the things, but not only that, including monthly photography and video to use for your social media and marketing, Canva templates, monthly business exercises.

monthly training support group, discount and first dibs on Goldilinks supplies, and more. My intention is to create a beautiful community of permanent jewelers that want to level up their businesses together while creating lasting friendships and having fun. This is what I wish existed when I started my business almost 10 years ago.

If you want to know more, check it out at goldilinkssociety. com or at allthethingspermanentjewelry. com. I hope to see you there. You know, it brings up a question right away. Um, knowing your esthetician, I actually have a couple girls in my membership that are also estheticians. And one of them has come to me recently where she's like, I have, she has a studio and she has three separate rooms.

Okay. So one is an esthetician room and, but she, and one's permanent jewelry. And then once she's turning a turn bar, but she's like, I feel like, obviously, as you know, the profit margin is not as great with skincare and doing facials and whatnot versus, you know, Permanent jewelry. And she finds herself so busy with permanent jewelry that she's not really doing skincare.

So she's like, should I just even knock down that wall and just create this whole like, like jewelry or like, you know, kind of studio other products vibe, or should I just stick to like also doing it on the side? You know, but it's like, when can I do it? I mean, I don't know. What would you say to a person that's kind of trying to decide which way to go in their business?

If they like add it on and they're like, what do I do?

Shari Tammietti: I don't know. That's so tricky because I feel like I mean, I kind of abandoned my esthetician tees because this took so much attention. So it wasn't even really intentional. I still love them. And I still, you know, it's still a part of me, but that's so hard because you don't know.

People keep saying it's a trend. It's a trend. It's a trend. And here we are three years later, still doing it. Yes. But is there going to be a time when it kind of dwindles and do you want to fall back on something? Like people always have skin. So I don't know. I probably wouldn't cut it out, but Maybe hire, hire an esthetician to do

Jen Thyrion: some of that stuff.

I know. I was thinking like maybe the opportunity because you have that room of even if you like rented out for a part time and you had like a day a week or something like that, you know, trying to be creative because I know my mind goes to like also though, if you really love skincare, that's a reason to not let it go either, even though you might be making the money here right now.

But if you love skincare, like it's kind of hard to like, Totally give that up just for the fact.

Shari Tammietti: That's 100 percent where I'm at. I still have my hands in that aesthetics in the aesthetic school. My mom actually owns the aesthetic school, so it's not even like I can cut ties. You know what I mean? Like, oh my gosh, totally in the family.

Okay. And that's just where my passion is. It's so love doing it. I love that my mom's involved. You know what I mean? So I could never let it go.

Jen Thyrion: Yeah, I know. And it's nice. It's nice to have, that's what I love about being an entrepreneur is that you can decide, you know what I mean? It's like, even if you want to just do one facial or waxing or whatever a week, you can like, it's kind of the beauty of it.

Right? Like also just, I feel like If you're that person like me who I feel like gets bored easily and I'm always looking for the next thing, which I feel like you are too. It's like, it's kind of nice to have variety, you know, and just feel like, okay, today I want to dive more into this. And, you know, kind of have choices there or have like almost an option.

Like you said, multiple streams of income sort of thing. So if this one does fall away. You know, you still kind of kept this going a little bit, so you can kind of build that up. Maybe. Do you do waxing?

Shari Tammietti: I actually just saw a Brazilian waxing class yesterday.

Jen Thyrion: Okay. So I, I went to esthetician school too. Okay.

I was very short lived esthetician though. I was more of a massage therapist, but I got so scared of wax because in school, I literally took off someone's eyebrow. You did? Yeah. And she was one of my good friends. Oh, that's better at least. I was just busy chatting and I used the same strip and put it back on her brow.

So not, it wasn't totally bald, but it was like, it took out all the hair. So it was very like thinned out. Right. And she had really nice brows too. I felt terrible. I still remember that feeling and that moment. I'm like, Oh my God, I just want to like disappear right now. And it took years for it to grow back to like what it was.

So after that, I just could

Shari Tammietti: not, I just could not. I couldn't do it. I would rather wax a Brazilian than brows because I feel like brows are so tedious with the Brazilian. It's just like, it's all coming off.

Jen Thyrion: That's true. I don't know. You don't mind doing like all the, all the decreases and all the things.

No, no,

Shari Tammietti: no. I actually joke because at one point I had three sister in laws that worked in orthodontist office. Okay. I was like, I do not know how you guys work in people's mouths. That's so disgusting. My sister Holly was like, Shari, you wax people's buttholes. Seriously. I was like, cause a Brazilian is yeah.

Don't you have to get like the whole, I don't know. I, it just doesn't bother me. I also think it requires skill and I like things that Require skill. Okay. Like that you have to get good at and you have to

Jen Thyrion: practice that. Like, well, I would be so nervous about like, okay, I don't know, we can get into, we're all women here, right?

For the most part, I hope. But like, you know, it's very delicate down there. I would be worried about like doing something I should, I don't know. I, again, I took off a brow, so now I have the PTSD. I'm like, I, oh my God, I'm going to literally injure someone's labia. I don't know. Oh my gosh. Browsers are way scarier and I stand by that.

They're scarier. That is so hilarious. But yeah, in a Brazilian, I mean, that's okay. Talk about profit margin. Okay. Brazilians, right? For sure. Yeah.

Shari Tammietti: Super high. Especially if you're quick, if you can do it a Brazilian in 20 minutes and you're smart and 75 bucks. Yeah. I would take clients occasionally, even when I was teaching at this room that was rented for us.

And that's mostly what I did was, Waxing and like some little, uh, brow tinting and stuff like that. But I had a Brazilian club, so they would pay monthly. And then there were like three days a month that they could choose from. So it was kind of squished all the one day. And I would just do back to back Brazilians.

You're like the dine in butthole day.

Jen Thyrion: Oh my

Shari Tammietti: God.

Jen Thyrion: I have so much more respect for you

Shari Tammietti: now. The first one I did was my husband. Well, I hope so. And well, it did not last very long. He, uh, two strips in, he wouldn't let me remove the wax. He's like, no, just leave it, just leave it. I'll live with it. And I'm like, shut

Jen Thyrion: up.

Sit down. Oh man. Okay. We could go on. I could really talk heavy about this, but we're going to stop right now. We can talk about all the things wax and hair related. Okay, so let's, let's change gears a little bit because what I do want to ask you since you have the experience of like training a lot of different, you know, women, which by the way, so do you do in person training a lot?

Cause you mentioned Nashville. I was gonna say they shipped you out, but they did. Do

Shari Tammietti: you do in person a lot? I do not so much anymore. I feel like now. People are a little bit more open to just like doing it online, but at the beginning I did and people would just come to me and in my little studio.

People think they need an in person training, but really you can go through the videos. Let's hop on a zoom call and you'll, let's see if we can get you there then. And if not, then we'll schedule something like to go through. Cause it's a long day. It's like, You know, a five, four or five hour day. It is long, but if

Jen Thyrion: you really, truly have good training and know the basics, like even just by a digital, you know, it's really just a matter of practice.

I feel like it's just a matter of doing it, doing it and all the different circumstances with different chains, jump rings, you know, all the things. What do you find that your students like struggle with the most?

Shari Tammietti: If they've never had a business, I feel like they struggle with just organizing. They don't realize.

But it's not just show up at a pop up and weld some bracelets. Like, there's so much more you have to do to get, even get to that point. And usually it comes back to social media. Like, what are you just going to go to the corner and say, I, I do permanent jewelry. Hold one of those signs. They're just really getting the word out there, which word of mouth is, has been really great for me to like, People tell people, but you have to start somewhere.

So just kind of getting started and getting in the flow and not feeling, they feel so stressed. before their first events and stuff like that, which I can relate a little bit. It is stressful, but that kind of goes away the more you do

Jen Thyrion: it. Agreed. I think like everything is just, yeah, the more you do it, like you're always, I mean, if you weren't scared the first time, that would almost be worrisome.

Like you're going to be a little scared, but it's like, like you said, I think there's always seasons for things too, but especially in the beginning, it's just getting, like you said, I feel like talk to everyone you can talk to, like, I mean, connection, I don't know, like building relationships. But part of that is social media, like you said, because that's kind of almost like the easier way rather than you, like, granted, I am a fan of you stepping into places and actually talking physically to shop, like shop owners or whoever, um, and building relationships.

But, I mean, that is the easiest, um, Freeway to of like putting it out there, right? And so someone can find you and really get a vibe and without even meeting you. So and something I'm

Shari Tammietti: so passionate about is supporting small business, like supporting local. I shop local. I'll say it till I die. I love it.

And now you're in a position where you're a small business. So you better check yourself and support your neighbors. You know what I'm saying? So if you, I, this is kind of a silly example, but I, what was I trying to buy something that I was going to get on Amazon? And I was like, I can go down to ACE and get this.

You know what I mean? And I went to high school with the kid that owns the ACE. So like, it's so much better to put money in his pocket than Amazon's pocket. Then hopefully they do the same thing to you. They can think, you know, just what goes around comes around, especially in a small town. And like you said, just tell everybody, you know, you go to your coffee shop and give them a business card or give them a sticker or

Jen Thyrion: whatever.

Yeah. I feel like what it comes down to, and I have like, this is something I say a lot, but it's like, what you put out is what you get back. So of course, like if you are also thinking like, I don't get an engagement on, you know, Instagram or social media, Then maybe you should be engaging. You know what I mean?

Are you somebody who doesn't engage, but yet you expect it from other people? It's kind of like one of those things, you know, you have to think about what you're giving out and if, you know, it has to be kind of reciprocal, it's very reciprocal for sure. Yeah,

Shari Tammietti: for sure. I just recently launched a content creation course where it's 30 days of basically prompts, it's not like, okay, take a selfie this day, behind the scenes this day, it's a little bit more in depth and it comes with like an inspo board.

and talks about why you should post that and what it can do for you and how you can use it to get people through the door. And one of them is local love. So it's just like, where do you go? If it isn't coffee shop, go there and take a picture of your coffee, your bracelets and tag both. The chances of them resharing that are very high.

And now you're in front of their audience, which is your audience because You're local.

Jen Thyrion: And that's the thing. It's like press upon in that so much. It's like, this is a local business. You want to connect with your community as much as you can. And like you said, the best way is to go support other small business.

Cause you know, and honestly to a, whether or not like a networking group, I don't know how you feel about those or if those exist in your area, but like not a bad idea either. Actually, I'm thinking about starting my own. If they don't. Yeah. Then maybe you should start one. Yes. Yes. Because like the networking groups I know of, I mean, they're, they're all great in their own right.

But for me, I have this vision of one that doesn't really exist and I'm like, I just need to create it. And it's more like kind of really more collaboration happening between the members to like, I want more of that happening, you know? So I don't know. I just have a vision for it. So instead of like a B and I group where you go golf and say,

Shari Tammietti: here's my

Jen Thyrion: business card.

I know. Oh, and it's like, it's like. No, no offense, but it's all real estate agents. We

Shari Tammietti: actually have, there's a gal who started something similar to that in our area. It's called she sparks and they do a lot of really fun stuff. Yeah. They do a lot of that name. That's

Jen Thyrion: amazing. Okay. So let's switch gears a little bit because I'm super excited about what you guys have coming up.

You are launching something like very, very soon. Let's talk about it. It is like, And I can't wait to go. Okay. Let's just tell me.

Shari Tammietti: Okay. So I have teamed up with Lindy Love of Permanent Jewelry Bestie. And if you don't know her or follow her, go follow her. She's got some really cool like inventions and products that she's been coming out with, which is so fun.

And it's funny, just like kind of talking about community and connection. We've chatted a little bit here and there. We met at PJX. And a few months ago she messaged me and she's like, I know that we're like technically competition, but like, what's something we can do together that makes sense. And I was telling you, I had planned this retreat.

So spoiler alert, that's what we're doing. A retreat for permanent jewelers and I mean, I guess just business owners in general, but kind of our focus is on those who have their own permanent jewelry business. And if you're new to business, it can feel especially solo entrepreneurship is lonely. It can feel so lonely.

You've got a never ending to do list and you know, it's so nice to be surrounded by people that get it. So the whole kind of premise of our retreat is. It's called Unchained and we're calling it a soul and strategy retreat. So a little bit of relaxation and recharging and, you know, maybe reigniting your passion.

I feel like I relate to that. Those of us who've been doing this for three years, especially if you get a little itch of like, I want to do something new. You can reignite that passion, get some ideas, talk to some people. We're going to create some phenomenal content. We're going to have a photographer there and, you know, set aside some time to do that.

And then some workshops. You're going to be there with, uh, beading and wire wrapping. So valuable. And please, beading with that view. I am dead. Seriously. It's

Jen Thyrion: like my dream. I can't wait. Oh, it's going

Shari Tammietti: to be so

Jen Thyrion: fun.

Shari Tammietti: And then we're going to talk strategy to like, maybe what's the next step in your business?

Are you looking to hire people? That's a little bit more involved than just putting an ad on Facebook, like training somebody. What does that look like? And scaling and multiple locations and just whatever is next for your business. I think we might see a lot of people in the industry that You know, they're growing, growing, growing, and they don't really know what's next.

So they either just keep doing and then fizzle, or maybe they, you know, sign a 10 year lease on a building before they're ready or, you know, just, just little things like that. So kind of helping people decide what's next in their business. Yeah. Just, yeah. Some vacation and beach.

Jen Thyrion: Oh

Shari Tammietti: my gosh, of

Jen Thyrion: course.

They're sprinkled in. Wait, like, okay, I, I don't know. I'm gonna, I want to ask somebody questions about the resort and the area, but I'll, I'll just wait for that. I'm like, can I like, like scuba dive or what can I do there?

Shari Tammietti: Well, we're going to, it's called a cenote, which is like an underground river cave So you get to like dive in and it's, it's so fun.

You've, you said you haven't been to Mexico before? I have not been to Mexico. I'm obsessed with Mexico. I don't care what anyone says. I'm obsessed. And Tulum is just like this magical place where, first of all, everything is Instagrammable. Everything is so pretty in Tulum, , I'm gonna get a lot of content.

The architecture, the building, everything is so pretty. And then it's like jungle meets beach and it's just, ugh.

Jen Thyrion: It's so fun. Oh my gosh, I can't wait because that was funny. We were chatting and I'm like, no, I've never, and to me, me and my husband have been together for over 10 years. We have never actually been on like a vacation like that before because we're both from Michigan.

So when we travel, we go home, our honeymoon, quote unquote, we went to for our first anniversary, we went to Santa Fe, New Mexico. And that's what we consider our honeymoon. We consider our honeymoon actually driving back from Michigan, like, you know, doing a road trip to Colorado. Like that was our honeymoon.

I am so excited. It's going to give me an excuse. And that's what I want to say, because I know that like, this is an expense for some people. But I, what I have to say about that is cause I definitely, and you can speak to it too. But I've dropped some money doing business retreats, and those are the ones that have been changed my business, my mindset and literally like I feel like changed my life.

I don't want to sound dramatic, but literally there's nothing like in person. I've always said that, like after experienced it, I was like, there's nothing like it. I now I'm addicted to going to retreats because prior to covid and. I'm really proud of having my kids, but then I still did it with my, with Harper.

And then once COVID happened and I had Goldie, it's not been as often, but my most recent one is I went to an Arizona one like last year, March. And again, just life changing, life changing. I went in there with wanting business, but it was not only it's that these retreats are always like, self growth. Like it's not just about business.

It's literally like, I felt like a different person leaving there. You know, like I, like I felt myself evolving when I was there. And so it's hard to put into words and convey how amazing it can be in life changing.

Shari Tammietti: If you know, you know, I've been the same. I went to, I mean, I dropped some, a pretty penny to go to a retreat in Alamo, Nevada.

Jen Thyrion: Really?

Shari Tammietti: Let me tell you, there's nothing. in Alamo, Nevada. It was this big cabin. It's like a pretty well known thing. It's called rapport leadership. So their whole thing is just like leadership. It wasn't about, there wasn't a niche market or anything. It was just about leaders in general. So there was like a stay at home mom and you, you know, we had to write like a mission statement and it was just so cool to watch.

Cause I, at this point I wasn't a mom or a state, I was, you know, Going for aesthetics and it was just so cool to see there's room for growth no matter what you're doing. Even if you're a stay at home mom, room for growth. And it was, that's, that was one life changing moment. There's so many, I can't even, and I, I still think about

Jen Thyrion: it.

But like I said, it's, yes, it's the education, it's the experience, but also it's the people you meet is like, that is priceless too. So I'm so excited because like you just mentioned all these things. And we talked back going back to training. If you're very new at business, this is my experience. Like, Oh yeah.

Okay, cool. Yes, you can get trained doing permanent jewelry. Just like when I started boutique. Yes, I can learn how to buy wholesale. But I didn't know, again, like you said, where's your business going? I had no clarity. It was like, I had no map whatsoever. I had no idea what I was doing. I didn't know my numbers.

I didn't like, there were so many things that it gets to a point in your business where you're like, yeah, I don't know. First of all, like, where am I going? But also what does success look like to me? You get to a point where you're like, you have to check back in, you have to gain clarity. There's so much like that comes into a business, scaling it, evolving, and also it being fulfilling.

You know what I mean? Is it kind of what you want it to look like and like how you want to feel and all the things, you know? Yeah, for sure. I also think

Shari Tammietti: This might be a hot take, but I think that at the beginning, like if you were the first offering permanent jewelry in your area, I would have been successful with really no strategy.

No, no, you're not even providing a real experience. You know what I mean? Like you probably could have found success because it was such a hot commodity that people were willing to put up with a lot. just to get it. So I think that, but now I think it's a little bit more difficult. It's maybe not as rare.

There's more people offering it. So it's going to take a little bit more work, more strategy, more getting in tune with what you're prepared to offer and just things like that. So it's not so much just to show up and leave a pop up making 6, 000. It's so

Jen Thyrion: crazy. It's been, it's amazing how fast it's changed.

Cause like adding to what you said, like you came out three years ago, everyone kind of sort of looked the same too, is what I like, kind of, because there's only, there was only so many chain sales and only so many connectors now. I mean, just even in the past year, how much more is offered and what's possible.

So it's like, you kind of do, you're forced to be a little bit more intentional and creative with your business to fit into, like, I hate to say niche because sometimes I fight that word a lot, but honestly, it's true. Like, a brand really like who are you and how are you going to separate yourself from your neighbor, you know, kind of like make yourself stand out and find your people like find your people.

So I'm so excited for you guys. Yeah, I am excited to be there. I hope to see a lot of you there. What is the max amount of people that could you have a max? Is there? We kind of do. So actually we had to change our dates because

Shari Tammietti: to fit more. I realized that I did notice that we just had to bump it back by one day, but The resort and the people that we're working with, which Lord bless them, but they're on Mexico time, man, they are life is still on the beach and they'll get to your emails when they freaking feel like it.

There was a slight miscommunication and there's actually a pretty large corporate retreat coming on the 10th, which put us in a bit of a bind if we wanted to add more people. So we're like, okay, let's just bump. We had such a great response. We'll just bump back by one day. So you'll fly in and see on Sunday instead of Monday.

And we're hoping, I think we've capped it at like 30, just so we can keep that small vibe, intimate vibes. So yes, that's what we're shooting for. That's our

Jen Thyrion: goal. I love it. Can't wait to hear more and see you on the beach. You know, I can't tell you. I'm like, I was, when I was chatting with you guys, I'm like, I'm so lame.

Like I literally was like, Hey guys, do I need a passport? You're like, well,

Shari Tammietti: okay. It wasn't a dumb question because you used to be able to cruise. To Mexico without a doubt. Okay. That's, I think maybe that's what was in my head. 'cause I'm like, I know it's a different country, but . Yeah. No, you used to be able to do that, but you cannot Now you do have some of passport.

You do need a passport, which anyone listening, if you don't have one, get on that now. And I just realized mine expires in January, so I need to get on that.

Jen Thyrion: I know, I, I'm, I, I am the person that's like last minute. So yes, I'm literally gonna make that a goal of like December to get started, start that process.

Yeah.

Shari Tammietti: Well, my

Jen Thyrion: sons took like almost three months, took forever. Yeah. That's crazy. I don't, I heard during COVID, like, of course, everything was like COVID was, you know, everything took a little longer. I don't know how it is now. Okay. Good to know. Yeah. If you're planning on going and I feel like, All I got to say about this because there's been so many times where I almost didn't sign up for a retreat because I was like, Oh, I don't really need to go and I could save this money and I could, you know, he's like, honestly, I go with your gut.

That's how I always feel. And that's, I always led with, there were some, some that I felt like, you know what, this isn't right. And then some, I was like, yes, no, no matter what, even if it's a little bit more, you know, it's a little investment, but I felt like it was just felt so good in my gut. I was like, and I did it and I have no regrets, like worth every penny, you know?

So, and I

Shari Tammietti: know it's scary to. because I probably won't bring my husband or baby. He's going back and forth, but it's hard to keep the babies. It is. It's hard, hard, hard, but you have to grow. You have to grow. You, you have to grow as a mom. You have to grow as a wife. You have to, you can't lose yourself in motherhood.

And even if it's not this. Do something.

Jen Thyrion: Yes. Agreed. Yeah. I agree with you completely. Okay. Is there anything last things you want to share? What, what advice would you give to someone who's just starting out in business? Let's just end there. What advice would you give someone?

Shari Tammietti: Okay. My advice would be just to freaking start.

Just start because you can think all day long about the problems that might arise. But at the end of the day, you can figure everything's figureoutable. Everything is figureoutable. You're not going to get anywhere if all you're thinking about is. Problem after problem after problem, like, and they sometimes just don't seem like that big of a deal.

Once you've started. I don't know if that makes any sense. I talk to people all the time who are like, Oh, I've wanted to do this for a year. And I'm like, a year girl,

Jen Thyrion: because time's going to go by anyway, regardless, started, you know? And, and also I always love this analogy because it kind of gives you a little visual.

It's like worrying feels like you're like, like you're on a rocking chair, right? Like you're doing something, but you're not going anywhere. And then in the end, it's like. Think about any worries you've had. Most likely 99. 9 percent of times, it never came true. And then, and you realize how silly it is because our mind just makes everything so big.

Shari Tammietti: I also, I've learned this lesson the hard way, like just thinking, Oh, I want to do it. I don't want to do it. Not specifically with this, but other things like I want to do, I don't want to do it. And then guess what? Two weeks later, someone down the street is doing it and you're so pissed. And so I always think, um, is it worth the risk?

that it's not going to work out because I know what it feels like to not do something and then regret not doing that. And I don't like that feeling. So I would rather try and have it be a massive failure and not do it and watch somebody else do it.

Jen Thyrion: Piggybacking on that, how do you feel about competition?

Like, what's your view on competition?

Shari Tammietti: I think we share the same, same kind of view on it is I have several permanent jewelry artists here in my town that I've trained that they're at a pop up and they're out of chain. So can they run over and get some chain? You betcha. My cords frayed. Can I use your power cord?

That's happened probably three times. Yes, you can use my power cord. I, I guess it is kind of a fine line because am I gonna, tell you every single thing that I do and what sets me apart. Maybe not. I don't know. But at the end of the day, I'm so passionate about supporting small businesses and to that supporting women in business.

And I can't say that with my whole chest. If I'm like, I support women in business, except if you're doing the same thing as me, then I don't support you. Like that just doesn't align. It just doesn't feel right to me. So yeah, I think we share a pretty similar view is why it might not. Let you in my back end of my website, but

Jen Thyrion: pretty much, yeah, well, that's the thing.

I think like, it's funny because this actually came up in a group. I don't even know. I'm so bad with time. Like last month, maybe it was five months ago. Who knows someone talking about community over competition. And this is the thing. It's like, it doesn't mean that you're going to give them every single nugget of, right.

But it, it means that you wish them well and you support them, you know, but it doesn't mean you're going to give all Your information and everything, like you said, yeah, just log into my website or like, you know, it just, it just, that's not really what it means, you know, if

Shari Tammietti: they're in your community, they're not going to ask, they're, they're going to know not to ask, you know, those sort of things, but yeah, you, you can wish them well.

And honestly, probably like 35 other people doing permanent jewelry. in my fairly small town and there's just there's just enough to go around and it's you bring something so unique to the table and I've I've said this for years in aesthetics because saturation is a problem in any industry you know what I mean people complain about it they complain about it for everything but same with esthetician so but you just have to find something that you can bring to the table that it doesn't matter.

It just

Jen Thyrion: doesn't matter

Shari Tammietti: what someone else. And

Jen Thyrion: it is a thing. It's like having those feelings. It's like, I feel the feelings. I'm not saying that I don't see somebody in my area and I have this tinge of like, Oh God, you know, but that's the thing. I kind of step outside that. And I like, like, what does that feeling going to do?

What can it do for me? So if I have envy or I'm jealous or I get upset, okay, how can I use this to strengthen me? You know what I'm saying? Not to like, Like dig on them because they're doing what they're supposed to be doing. Why is it any different than what we're doing? So it doesn't make sense, you know, not to cheer them on if they, because again, what you put out is what you get back.

So if you're going to hate everyone in your area, you kind of have to expect it back. Okay. So it's like, okay, what does this end be teaching me? Well, maybe I need to be. More of myself or what can I do better on social media or what can I do better in my business to make me feel more confident because that's where that's coming from to if you're not confident in yourself and your business and like then you're going to be so aware of who's around you and you're going to be affected by that, you know, but if I'm really, really solid and who I am in my in my brand, then I don't feel that as often.

Shari Tammietti: No, I love that. And I think I actually just recently kind of had to have a check in on myself too because Something similar, like I'm not immune to oof, that was a good advantage. I wish I was there instead of them, you know, exactly. Yeah. But you do, you have to kind of check in and, and use those thoughts and kind of trace them.

Where are they coming from? Where's that? What inside of me is making me think that or say that or whatever. And if you're spending all your time worrying about what other people are doing, we're not going to grow because You're wasting so much energy on other people. So just pull it back in, focus on yourself.

There's enough, I always say there's enough wrists and ankles and necks to

Jen Thyrion: go around. Totally. Oh my gosh. Completely. I'm like, I always think that I'm like, if I was the only one in my area, that would actually be too overwhelming for me. I could not know everyone in my area. So there has to be more than one of us.

Yeah,

Shari Tammietti: for sure.

Jen Thyrion: Okay. Where can we find you and follow and stalk you? And then also, I mean the retreat, like what, like give us all the information.

Shari Tammietti: Okay, so my, I have too many Instagrams, you guys. I was going to say, do you have a Brazilian

Jen Thyrion: wax account too we can follow? No,

Shari Tammietti: actually, fairly recently had a small online identity crisis and I combined my personal account and my aesthetics account because I was like, This is too many too many going on.

I'm not actively building an aesthetics business right now, but I want to kind of keep it on the, you know, the side burner. Like I said, I can never be out of it. So, and I never posted on my personal ever, ever, ever. So I just combined them. Um, and then I have, Permanent jewelry training is my training page.

I ebb and flow in there. Sometimes I'm really great and sometimes I don't post anything for a month and my marketing people get really mad at me, but that's my Instagram. And then the retreat is, let me make sure I give you the right one. Unchained. Okay. It's At the unchained retreat at the untrained retreat.

That's right. The unchained retreat. Yes If you just search permanent jewelry retreat, I believe you'll find it. Yeah,

Jen Thyrion: you're the only one I mean just even the pictures alone i'm like what like that which

Shari Tammietti: those are it's so funny most of those There's a few that aren't but most of those So I was going to do an esthetician retreat.

I'll just fit this in really quick. I was going to do an esthetician retreat. I was kind of pressed on time, launched, didn't sell out. I think I sold like two tickets. So we decided, uh, we're not going to do it. And then tried to do it again. I was just looking back at the posts and I was like, Oh, poor Shari, doesn't even know what's coming.

But yeah, we're back. Back to the loom, which is so, so fun. April 9th, you can find us at the Unchained Retreat. I love it. And then you'll be at PJX next year, right? Yes, I will be. Okay, cool. Did you teach? You taught, right? You spoke? Yeah. Yep. I taught a lights camera content. So all about social

Jen Thyrion: media. That's perfect.

So we'll see you. We'll see you there too. Okay. Thank you so much for today. It was so much fun to be covered so many things. From buttholes to, from buttholes to

Shari Tammietti: babies,

Jen Thyrion: manzillian waxing, the title of your memoir. Just kidding. I love it. Oh my God. This was so much fun. Okay. Thank you so much for your time.

Yes. Thank you. Bye everybody. Well, how do you feel? I hope you found value in today's episode and you walk away feeling inspired. I would love to hear from you. Let's link up. You can find me on Instagram at goldielinkssociety. You can find out more about our permanent jewelry membership at goldielinkssociety.

com Our handmade permanent jewelry supplies of connectors chain and more at goldielinksupplies. com Okay, I will see you next time. Have a golden day