Shownotes
Marisa Murgatroyd is an entrepreneur who creates stuff fun while giving people a ton of value. Marisa literally brings in a whole new perspective on creating, marketing and delivering a course to folks that buy an online training. The entire process has been brought through and she will outline her points regarding gamification and the psychology behind all of this.
There’s so many people who create courses who are told they should make an online course. But Marisa takes it further by explaining the psychology behind every step of the course. She knows if people can learn and get results while having a fun experience they will be much happier. You’ll love our show today as Marisa explains why the older model of learning and course creation is now dated and how she is able to create courses that offer inspiration, fun while learning and keeps the user more committed to success while not giving up.
Marisa is such an engaging speaker and she points out how most learning models have led people to be wary of buying new online products and why her model stands out from the rest. She also details about her Experience Project and simple things you can do to set yourself apart from the rest.
When you’re done, be sure to check out our show with Ankur Nagpal who discusses the best way to market your course and Joy Houston on how to attract your ideal customers.
“Before you can make money while you sleep, first you have to make money while you are awake” - Marisa Murgatroyd
Some Topics We Discussed Include:
- How Marisa is able to get 10-30 times the engagement with her methodology of course creation
- What was the final straw where she literally lost her power and quit her last J.O.B.
- The best way to start off your relationship with your customer as soon as they log on
- How to keep your customers away from the dreaded “downward death spiral”
- How a conversation with her boyfriend led to the creation of a multi-million dollar education business
- Tips for increasing repeat sales, decreasing refund rates and getting more referrals
- What should be the goal of every single video in your course
- What the psychology behind every membership site should be and why most people are doing it wrong
- Why making money should not be the motivating factor for course creation
- Best practices to keep your students happy and moving towards success
- Guarantees that your students can be incentivized with to keep them on the right track
- And much, much more!
Contact Marisa Murgatroyd:
References and Links Mentioned:
