As any digital marketing expert knows, effective content is essential for engaging audiences and driving conversions.

It’s no secret that social media platforms are pushing video content more and more. In fact, by 2023, it is estimated that every social media platform will be using video first as its main content strategy. If you’re not already creating video content for your business, you’re going to fall behind very quickly. Not only are videos engaging for consumers, but they also have a higher conversion rate than any other type of content.

In this video, we’ll discuss the reasons why you should switch to video-first content in 2023.

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