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Betsy Lauritzen: New Media in College Athletics – Work in Sports podcast e110
15th August 2018 • The Work in Sports Podcast - Insider Advice for Sports Careers • Brian Clapp - Work in Sports
00:00:00 00:27:48

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 We're exploring new media in college athletics with Betsy Lauritzen, Assistant Director of New Media for Fresno State Athletics!Hi everybody, I’m Brian Clapp Director of Content for and this is the Work in Sports podcast.One of my favorite stories to date happened on the podcast interview you are about to hear with Betsy Lauritzen, Assistant Director of New Media for Fresno State Athletics.But before I get into that first a little backstory on how the sausage is made.I reach out to people all the time about being on the podcast, some are just starting their career and have a great story to tell on breaking in, some are in management and more established, some are executives and can really share about the hiring and firing process… and then I go for the big swingers too.Most of the time… hello Theo Epstein… they don’t respond. But sometimes they do. Jack Mills, agent for Baker Mayfield, that was a pretty big one. And coming up in a few weeks Leigh Steinberg, agent for a record 8 1st overall picks.With guys like Leigh, I can come up with hundreds of questions because there is so much information out there about them and their career. I try to come up with unique angles, but again, the big swingers make for easy question development.But with some of the newer, younger, high rising people in the industry like todays guest… I have to go on gut instinct a lot. I write up questions in advance, and I have a framework for what I want to ask… but I have no idea what will work and what will lead us to an interesting conversation.So you can imagine my excitement when I asked Betsy a question from my rough outline and she responded “this is one of my absolute favorite stories that I have about the sports industry.”For me, excited guests who are anxious to share an impactful story from their career is like being handed a heaping dessert prepared by some fancy chef and then being told, magically, that this will not add any inches to my gut.It’s pure satisfaction.So betsy went on to explain how she got her first internship with the Dallas Mavericks – an internship and opportunity that she should have had to fight tooth and nail to get. But, as you’ll hear shortly, what she really had to do was care, have a moment of sacrifice and take advantage of an opportunity.That’s a big lesson in this interview – caring about your career, pushing towards your goals…all of it really matters.But before we talk to Betsy I want to remind everyone that registration is now open for our Sports Career Accelerator event September 13-14th in Atlanta.You know by now that by registering you will get to learn the business of sports hands on from executives and staff of the Hawks, Falcons, Braves, College Football Hall fo Fame, United and more.But here’s the big thing – everyone you talk to in the sports industry will tell you getting into this industry is about who you know. Well, this is your chance to get to know these high-level people within these huge organizations.We will have a special networking event on the first night, and all these team execs and more from other agencies, smaller teams, local businesses…will be there networking and sharing with all of you. This is the opportunity you’ve been waiting for…and even if you don’t live in Atlanta, we picked that location because it is a very easy direct flight from many locations.And if you want to work in sports, as I’ve said about 100 times on this podcast, you need to be ready to relocate. I started my career in Atlanta, and I’m a Boston guy… it’s a great city and the teams and opportunities are awesome… so register already!Visit Work in / Tremont / atlantaTremont Sports are our partner in this so again, to register visit / Tremont / AtlantaNow here’s Betsy!Questions for Betsy Lauritzen Assistant Director of New Media, Fresno State Athletics1: New Media is one of those broad job titles where it can mean so many things,