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TCP088: Feel The Future of XR Training With WEART Haptics
Episode 8811th February 2025 • The Tech Chef, Restaurant, Hospitality and Hotel Technology Business Podcast • Skip Kimpel
00:00:00 00:39:26

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Guido Gioioso, the CEO of WEART, shares insights on their innovative haptic technology in this engaging discussion. The conversation centers on how Weart's devices are redefining training in virtual and augmented reality. Guido explains how their technology allows users to experience realistic sensations such as temperature, texture, and pressure, which enhances the training process.

Guido emphasizes the importance of immersion, noting that the ability to feel these sensations can lead to better learning outcomes in various fields, particularly hospitality and industrial training. The episode also touches on the upcoming MURTEC conference where Magicgate will present more about these advancements, showcasing the potential for haptic technology to revolutionize the way we interact with virtual environments. Listeners are encouraged to explore this cutting-edge technology and consider its applications in their own fields.

Takeaways:

  • Guido Gioioso discusses the unique features of WEART's Haptics technology, emphasizing the three tactile sensations it provides: contact force, temperature, and texture rendering. This combination enhances immersion in VR and AR experiences.
  • Listeners are encouraged to attend the upcoming MURTEC conference in Las Vegas to learn more about restaurant technology trends and participate in discussions about streamlining procurement processes using RTN standards.
  • Guido shares insights on the challenges faced in scaling WEART, including the need for user-friendly designs and overcoming skepticism from businesses about the necessity of haptic technology in VR experiences.
  • The podcast highlights the importance of emotional engagement in training simulations, where haptic feedback can significantly enhance the realism of virtual experiences for hospitality and other sectors.
  • Listeners are invited to explore WEART's website and social media for more information on their haptic devices and to participate in demos at the MURTEC conference, showcasing cutting-edge technology in action.

Links Referenced in This Episode:

How To Contact Me

You can always email me at skip@magicgate.com

Transcripts

Speaker A:

This is the Tech Chef Podcast.

Speaker A:

,:

Speaker A:

For more information please visit gainadvisors.com hi.

Speaker B:

I'm Guido Gijoso, CEO of Weart, and you are listening to Scape on the Tech Chef Podcast.

Speaker B:

How about a taste test of restaurant technology?

Speaker B:

Drive thru or curbside?

Speaker B:

Mobile apps or AI?

Speaker A:

It's all on the menu.

Speaker B:

Cook it up for the date.

Speaker B:

It's a recipe for success.

Speaker B:

You're in good hands with the Tech Chef.

Speaker B:

Make a plan to be your best.

Speaker A:

Strategize with the Tech Chef welcome back to another episode of the Tech Chef.

Speaker A:

If you're a returning listener, we appreciate you tuning in again.

Speaker A:

And if you're new here, welcome.

Speaker A:

You've just found your go to source for all things hospitality, technology and strategy.

Speaker A:

Our mission?

Speaker A:

It's really quite simple to help you make your organization more profitable, efficient and most importantly, future ready.

Speaker A:

So if you haven't already, be sure to subscribe on your favorite podcast platform.

Speaker A:

You don't want to miss a single episode.

Speaker A:

Today is no different than any other show that we do as we're diving into some game changing restaurant tech that is changing the industry.

Speaker A:

Each week our special guest will share how they're reshaping the industry one bit and byte at a time.

Speaker A:

Whether you're a seasoned pro or just dipping your toes into the tech world, this episode has something for everyone.

Speaker A:

You might just walk away with fresh, bold new ideas that until recently seem like a distant future.

Speaker A:

In just a few weeks, industry leaders and innovators will convene in Las Vegas for the first major restaurant technology conference of the year, Mirtech.

Speaker A:

This event is always a highlight, but this year promises to be especially exciting.

Speaker A:

I am honored to take the stage alongside Christopher Siebes, renowned restaurant technology strategist and CEO, as well as Brian Myers, the CIO for City Barbecue, for a discussion on how to streamline RFPs with RTN standards.

Speaker A:

Together, we will provide a step by step guide to best practices for creating more efficient, transparent and effective RFPs.

Speaker A:

Leveraging the restaurant Technology Network Standards, this session is designed to empower both restaurant operators and technology providers, offering valuable insights that will enhance your procurement process and strategic decision making.

Speaker A:

Attendees will walk away with actionable takeaways to implement within their organizations.

Speaker A:

We strongly encourage vendors to join as well as understanding and incorporating RTN's data standards into your products is crucial for staying ahead in the evolving restaurant technology landscape.

Speaker A:

We look forward to an engaging and impactful discussion.

Speaker A:

We'll see you at Mirtech.

Speaker A:

Now let's get into today's episode and explore how technology is redefining the hospitality landscape.

Speaker A:

Guido Joyoso, co founder and CEO of Weart, joins us to discuss their groundbreaking Haptics technology which is redefining the way people experience VR and AR training.

Speaker A:

As one of the most innovative solutions in the market, this technology enhances immersion like never before.

Speaker A:

Through a strategic partnership with Magic Gate, you now have the opportunity to explore and integrate this cutting edge solution into your operations.

Speaker A:

Guido brings a distinguished background in technology, holding a degree in computer engineering and a PhD in robotics and Automation from the University of siena.

Speaker A:

With over 20 peer reviewed publications across top scientific journals, books and conference proceedings, his research has focused on human inspired robotic manipulation and haptics.

Speaker A:

Today, he joins us here to share insights on Weird, a revolutionary series of wearable and portable haptic devices designed to elevate virtual and augmented reality experiences.

Speaker A:

Time to step outside your comfort zone and learn about a technology most of you have not experienced.

Speaker A:

Who's ready?

Speaker A:

I am very excited to be able to introduce you to this cutting edge technology.

Speaker A:

Enjoy joining the Tech Chef podcast today.

Speaker A:

We are excited for a strategic partner and a big announcement here at Magic 8.

Speaker A:

Mr.

Speaker A:

Guido Gioso, CEO of Weart Haptics, joins us from Milan, Italy.

Speaker A:

Good morning, Guido.

Speaker B:

Hi everyone.

Speaker A:

Good morning, Guido.

Speaker A:

I am so excited for this show today.

Speaker A:

We have a bunch of announcements over the next 30 days, but this one is near and dear to me because I found this product at a show last year at awe.

Speaker A:

And I'll tell you what, I was blown away by the technology.

Speaker A:

We're going to have to dig a little deeper because some of my audience doesn't know about haptics and things like that.

Speaker A:

So this should be an exciting and informative show.

Speaker A:

Let's start off though.

Speaker A:

Tell us a little bit about your background and what led you to found weart.

Speaker B:

Yeah, thank you for the question.

Speaker B:

Thank you for your words, Skip.

Speaker B:

So I started as a researcher after my university path at the University of Siena, which is a small town in, in Tuscany here in Italy.

Speaker B:

I started after the master degree, I started a PhD in robotics in the lab in the Robotics and automation lab of the University of Siena.

Speaker B:

And this small lab is small but very well known in the app, in the robotics community to be highly focused on the deep knowledge of the human hand.

Speaker B:

And, and this is like a tradition in that university and the professor that, that led, that that is leading this, this lab, Professor Pratikitz, so that now is also with me in we art started this, this research path highly focusing on the knowledge of the human hand and, and from this deep knowledge that we built, also collaborating with neuroscientists and so on.

Speaker B:

Some of the research parts started like control of robotic hands, design of robo, design of wearable haptic devices, devices that can be worn by a user and that are small robotics components that can apply on the user skin, on the user body in general, a combination of tactile sensations.

Speaker B:

We started from forces, okay.

Speaker B:

Devices that can apply forces during the interaction with a virtual content, connected with the virtual content and applying on the user skin forces.

Speaker B:

And then we come, we added other sensations that now we integrate in our products.

Speaker B:

So in that experience, in that four years of PhD and so on, we started working on these prototypes that now are the grandfathers, let's say of the products that, that we are bringing on the market.

Speaker A:

Now I'm going to jump the gun here a little bit just because I, I'm over energetic about your product.

Speaker A:

I had the chance obviously to experience your product firsthand.

Speaker A:

Can you tell us a little bit about what makes your product unique in the haptics world?

Speaker A:

Because I think some people are from, maybe familiar with the word haptics.

Speaker A:

You know, they have haptics built into your, your iPhone where it buzzes and you feel a little simulation so that you, you have a sense of touch but you take things to the next level.

Speaker A:

Talk about some of those unique features.

Speaker B:

Yeah, so yeah, you're right.

Speaker B:

Most a lot of people now from, I don't know, no many years, but thanks to Apple that introduces the taptic engine in their, in their devices, we are, people have started to be, to be familiar with this word haptics.

Speaker B:

But unfortunately most of the times we think that haptics means vibrations and this is not true.

Speaker B:

Haptics is a Greek word that refers to the contact and refers in general to the sense of touch.

Speaker B:

And what happens when we touch an object or we grasp an object.

Speaker B:

It doesn't vibrate when we touch an object.

Speaker B:

Typically we feel the contacts with an object through what we call skin indentation.

Speaker B:

So it's basically the compression of our skin, of the skin of our, of the contact point that goes in contact with the object and, and feels the, the, the presence of the object through a force.

Speaker B:

Okay, so this is the first thing we aim at replicating with our devices a contact force that is, that acts at the cutaneous happen when I touch the object.

Speaker B:

The second thing I feel is its temperature.

Speaker B:

And this is the second thing we are able to replicate with our wearable devices, the temperature of the object.

Speaker B:

Then sometimes I feel vibration, but I feel vibrations mainly when I try, when I start exploring the surface of the object and feeling the roughness of the object.

Speaker B:

And this is what, this is the third sensation that we integrate the, the texture rendering the surface properties of the object that are rendered through vibration.

Speaker B:

So these three, three tactile sensations, again forces, textures and thermal feedback are for us like the rgb if we want for the sense of touch, you know, combining three channels, we can render with this combination any tactile image.

Speaker B:

This is what we call haptics.

Speaker B:

And the uniqueness of the technology that we are bringing, the products that are bringing on the market is on the presence of three sensations.

Speaker B:

This is the only technology in the market that can combine three tactile sensations on the user skin.

Speaker B:

And the temperature itself is a novelty.

Speaker B:

No one is able to render thermal feedback, which is very important to complete the image, let's say the optic image.

Speaker A:

Well, once again jumping the gun here a little bit.

Speaker A:

But that's what intrigued me about your product.

Speaker A:

Not only the being able to pick up an object and really feel it in your hands, but touching a surface and feeling the difference between a smooth surface and a rough surface.

Speaker A:

But the thermals, that's what got me being able to.

Speaker A:

And I obviously I was walking in there with the inspiration of hospitality and maybe a cooking school or a restaurant or a chef learning how to cook.

Speaker A:

Just imagine being able to do virtual training and if you pick up a hot pan, you are going to feel the heat.

Speaker A:

If you stick your hand in cold water, you are going to feel the coolness that is mind blowing.

Speaker A:

And when you're fully immersive and you experience this, it is a whole different world and a whole different sensation.

Speaker A:

What you've created is very unique.

Speaker B:

Yeah, the temperature feeling is very, very important.

Speaker B:

At the beginning actually we art was like labeled as the one of the temperature.

Speaker B:

But it's not like it's not only temperature because as I said we can provide the contact force, the surfaces and so on.

Speaker B:

And even if you're, if in your application you don't require the temperature, apparently you can use the devices to get the other two sensations.

Speaker B:

But the nice thing of the temperature is this.

Speaker B:

First of all, in these situations, if you want to simulate something, for instance for training and you want to train people on the safety aspects of a procedure like being able not to touch something that can be hot or something like that, it's important.

Speaker B:

Is important to create emotional engagement of the user with the content because it's.

Speaker B:

The temperature completes, you know, like the image, the tactile image we want to display and make you believe that you are really immersed in that environment.

Speaker B:

And finally, the role of the temperature is important for material discrimination.

Speaker B:

I said that we can render materials thanks to vibrations, but it's not only vibration, because the difference between a metal part and a plastic part or a marble or wood or and so on, pass not only through the difference in texture, but also the difference in the thermal behavior of that material.

Speaker B:

So the combination is the key.

Speaker A:

Yeah, yeah, I never thought about that.

Speaker A:

If you pass your hand over a marble countertop, it is cooler than just a wooden.

Speaker A:

Wooden countertop, for instance.

Speaker B:

Yeah.

Speaker B:

And if you feel it in VR, then you really believe that you're touching marble.

Speaker B:

Otherwise you are touching something that resemble marble if you only perceive vibrations and surface properties.

Speaker A:

Well, Magic Gate, as we're developing this whole VR training and all these solutions for the hospitality industry, I think one of the most important things is, you know, we've experienced, you know, if you've been in any type of VR environment before, if you get rid of the controllers and you have hand controls out there, there you see your control, your hands.

Speaker A:

But, you know, when you grab an object, you're trying to guess where to grab.

Speaker A:

This is a whole different story.

Speaker A:

When you grab an object, you feel that you've grabbed that object, and there's no doubt about it in your mind that you're actually performing that function.

Speaker A:

And this goes way beyond hospitality, obviously.

Speaker A:

I deal with a company over in Spain that they do industrial simulations.

Speaker A:

Oh, my goodness, what an amazing opportunity this would be for them to integrate these devices into their training programs.

Speaker B:

Haptics, I always say that why you are.

Speaker B:

You want to add haptics to a simulation.

Speaker B:

This is the first question that, for instance, our investors told us, you know, like, okay, but people.

Speaker B:

Why people would need that?

Speaker B:

For two reasons.

Speaker B:

The re.

Speaker B:

The role of optics in VR play and, and, and, and let's let me say, contribute in two ways to enrich the experience in terms of realism and in terms, in terms of engagement.

Speaker B:

And for instance, in the industrial training, you don't need people to be emotionally involved.

Speaker B:

You need the simulation to be realistic.

Speaker B:

So if you grasp an object and you don't feel it, this is way different from what will be the real experience on the.

Speaker B:

On the field, on the real field.

Speaker B:

So thanks to optics, we can increase the level of realism on the other side.

Speaker B:

For instance, in Hospitality.

Speaker B:

If you want to simulate something, if you want to bring people virtually in a location that is far away or in an environment that can let people dream about that stuff, for instance.

Speaker B:

In that case, the, the emotional engagement is everything and haptics can being in building what in literature is called suspension of disbelief.

Speaker B:

If you are immersive in an environment, you want to believe that you are there, you know, and if you grasp an object and you don't feel it, the dream is broken.

Speaker B:

Suddenly the, the disbelief is broken.

Speaker B:

Something is broken, like because, sorry, you, the disbelief is not working because the fact that you, you grasp an object, you in reality, you feel it.

Speaker B:

So if I, if I go there, I grasp it, I don't feel anything.

Speaker B:

Suddenly my brain say, okay, this is a game.

Speaker B:

I'm not really there.

Speaker B:

And while haptics can contribute in keeping, keeping the illusion, keeping the illusion alive, and, and in literature, also in theater or while writing books, this is called the suspension of disbelief.

Speaker B:

So your judgment of your brain is suspended for some, for some minutes and you want to keep the dream.

Speaker A:

Wow.

Speaker A:

A lot of thought went into this product, obviously.

Speaker A:

So I'm going to take a step back here.

Speaker A:

The company name, We Art.

Speaker A:

What.

Speaker A:

What is, what does that mean?

Speaker A:

How did that come to be?

Speaker B:

Thank you.

Speaker B:

You pronounce it correctly.

Speaker B:

It is not trivial because sometimes people doesn't catch the right pronunciation, which is We Art.

Speaker B:

And We Art is pronounced like that because the first reading of the name is a wearable robotics technology.

Speaker B:

But there is like an inside joke inside the name.

Speaker B:

There is a second reading that is We Art.

Speaker B:

We wanted to keep the word, the word heart in, in the, in the name because we believe that haptics can represent a new tool for people, for creative people.

Speaker B:

And developers of VR applications are creative people to express themselves, like giving them a new paintbrush with new colors.

Speaker B:

And for us, the colors are the tactile sensations that we can render.

Speaker B:

So this is a creative tool.

Speaker B:

This is something that people can use to create novel form of arts or to perceive in a novel way.

Speaker B:

Standard or traditional forms of arts.

Speaker B:

And for us, digital contents are a novel form of art.

Speaker A:

Let me ask you this, what was your initial inspiration behind we are haptic technology and was there a specific moment or problem that you were trying to solve for?

Speaker B:

Yeah, haptic interfaces exist since like 70 or years, more like 40, 50 years ago, started to populate labs, universities, hospitals.

Speaker B:

Actually at the beginning they were like very, very expensive big robots that can interact with the big robotic arms, that can interact with the robot with the human operator and exchanging forces and so on.

Speaker B:

These devices was always found in again, hospital slabs were never, never found an application in the real world, in the near market, given their cost, complexity, the structure, the fact that they should, they were always confined on a desk or in a specific room and so on.

Speaker B:

And we wanted to say, okay, this is amazing how we can bring these devices, this potential, this technology out of the labs, out of the hospitals.

Speaker B:

We make, we need to make it easier, we need to make it wearable, we need to make it cheaper.

Speaker B:

We need to bring at a wearable level or at a portable level, but with small devices that can be that people can and use in everyday life.

Speaker B:

We need to bring this potential on devices that are completely different, designed in a different way.

Speaker B:

So we started moving from big 3D mouses and big robots to small thimbles or small rings.

Speaker B:

And now we are making gloves, which is like the evolution of those thimbles.

Speaker A:

So do you see the day of AI and machine learning playing a role in the evolution of haptics?

Speaker B:

Yeah.

Speaker B:

One of the main, you asking right now, how about the starting point?

Speaker B:

And one of the main, let's say barriers that we have today to bring haptics around to spread haptics is the content generation.

Speaker B:

When you have a VR application today, what you typically do is to HUD and you want to integrate the touch diver, for instance, our glove.

Speaker B:

What you typically do is to select an object, a 3D object, and set the properties, the tactile properties of these objects that are manually assigned to the object.

Speaker B:

Okay, I want to say that this is a wooden object.

Speaker B:

This is the stiffness of the object, this is the temperature of that object.

Speaker B:

Okay.

Speaker B:

This process requires a development effort which is very limited thanks to the SDK that we try to make as friendly as possible.

Speaker B:

Like few clicks, you don't need to write code.

Speaker B:

But still there is something that people that the developer needs to do to integrate the optics.

Speaker B:

What we are working on now is to use AI to directly and automatically understand the tactile properties of the objects, starting from the images from the 3D models.

Speaker B:

And this is what we that how the AI can help in creating automatically create the optic content associated with any digital experience or digital content.

Speaker A:

That's a great place to take a break, Guido.

Speaker A:

When we come back, let's talk about some industry applications and challenges and scaling of haptics and really the future of haptics at weart.

Speaker A:

So hang on everybody, we'll be right back and you don't want to miss the Second half of the show.

Speaker A:

Hey, since I have you here, if you're headed to Murtech in Vegas this year, March 10th through 12th, you gotta swing by Magic Gate's experience zone.

Speaker A:

We're talking next level restaurant tech, VR training that actually works.

Speaker A:

AR remote support that makes troubleshooting a breeze.

Speaker A:

And some seriously cool data tools to keep your ops running smooth.

Speaker A:

Plus you can mess around with futuristic stuff like augmented reality, virtual reality and haptic devices.

Speaker A:

It's all hands on, no boring demos, just straight up cool tech that you need to see.

Speaker A:

Come check it out.

Speaker A:

Now that we're back, let's talk about some industry applications.

Speaker A:

Regarding haptic technology.

Speaker A:

It has the potential across multiple industries.

Speaker A:

Gaming, training, healthcare, remote work.

Speaker A:

What industries excite you the most?

Speaker B:

Excite me the most?

Speaker B:

I think it's, I mean our final target.

Speaker B:

I think and for this kind of technology, the natural evolution or the market where we see the biggest potential is the entertainment and gaming, which is big market and, and where this technology can really change the rule, the rules of the game.

Speaker B:

But to go there we still need to work a bit and to arrive at gamers houses, we need to build devices that can be affordable for them costing like few hundreds of euros or dollars, whatever, and also solving the proper problem on the content generation.

Speaker B:

So we are targeting that market.

Speaker B:

But in the meantime, and this is exciting for me, but in the meantime we are adding a lot of value in B2B applications, in application designed for companies and in particular on training.

Speaker B:

This is the market where we see again most of the potential also considering like the number of ad sets that are sold in this, in this field where you, where you have a lot of value in remotizing digitalizing the training experience and adding haptics, as I said before, brings the, the simulation closer to the real application so makes the, the training more efficient and effective.

Speaker B:

So this is where we are working mainly.

Speaker B:

This is the market where we are let's say selling more interfaces, making more projects and so on.

Speaker B:

But not only training, we are also working in virtual prototyping applications.

Speaker B:

So consider like designers that collaborate remotely to create an object and they're designing, let's say the, for the new, you know, like a brand, select a brand and choose it and consider that and building a new vehicle or a new product.

Speaker B:

You can let designers work together on the design of the, of the, of that product.

Speaker B:

And before the actual production, before any gram of plastic or any gram of prototype, you can experience that product, you can evaluate the ergonomics of that product.

Speaker B:

Everything done virtually thanks to the, to the optical augmentation.

Speaker B:

So making experience and this is true for designers, but if it's true for the designers, can be true also for the customers of that company.

Speaker B:

So the third field where we are working is the marketing applications like immersive marketing campaigns for events or in store consider like we are working with fashion industries, luxury brands or furniture and so on.

Speaker B:

Designing application future futuristic applications where people can enter into a shop and touch and, and experience a product, a bag or whatever.

Speaker B:

Touching, touching that product, creating a connection with that product and with that brand that pass through the sense of touch which is the closest sense we have to our emotional sphere.

Speaker A:

I could see that definitely used for immersive marketing or, or prototype design for sure.

Speaker A:

I happen to have a listener that might be in the auto industry at a very high level that that might be interested in this device because I know they've rolled out a ton of XR and training modules over the years.

Speaker A:

Okay, let's talk about some of the challenges in scaling of a haptic startup.

Speaker A:

What has been the biggest challenge in scaling we are from an idea to a growing company.

Speaker B:

Challenges that we face it so far are mainly related with the product design.

Speaker B:

Because at the moment what we, I mean what we noticed at the beginning was that there, there is a lot of interest in the hapt market.

Speaker B:

There is a lot of let's say as you said before, when you are able to grasp an object and manipulate it in, in, in the free space moving your hand, the next need will be to fill that object.

Speaker B:

So we saw it but there was no product at that moment able to, to solve that.

Speaker B:

You know, able to answer properly to that need.

Speaker B:

eneration that we launched in:

Speaker B:

Trying to solve that, that need to solve that problem.

Speaker B:

Different sensations and go beyond simple vibrations.

Speaker B:

This is, this was our first response.

Speaker B:

But then we noticed some limits limitations of that devices.

Speaker B:

In particular, we as researchers were like based on a neuroscientific result, we say okay, three fingers are enough because these are the three fingers that we are typically using to stabilize the grasp of an object.

Speaker B:

May blah blah blah blah blah.

Speaker B:

And then we realized that people wanted to have five fingers and also the palm.

Speaker B:

So at the beginning, I mean we, we tried to convince them that it was enough, but it was not enough.

Speaker B:

But this is perfectly fine.

Speaker B:

So we ended up with a new version of the glove that now we think will, will be the device that the market was need that the market was waiting for in terms of, not only in terms of performances, but also in terms of design, ergonomics and easiness of use.

Speaker B:

Easiness of use for the customer, let's say sorry for the final users, but also for the developer that want to integrate it.

Speaker B:

And these are the challenges that we faced now in front of us.

Speaker B:

The next challenges are related, as I mentioned before, with the pro, the price of the product and the content generation.

Speaker A:

Have you faced resistance or skepticism when pitching haptic solutions to businesses?

Speaker A:

And if so, how did you overcome.

Speaker B:

That at the beginning?

Speaker B:

As always, for these kind of technologies that are not so, I mean, people survived without tactics for years.

Speaker B:

So the fact that the challenge was to say, okay, you need this to, to make VR experiences effective, engaging and so on, actually people survived also without that, without headsets before or without lab, without smartphones.

Speaker B:

So it's a typical challenge when you, when you in, when you bring in the market something that really was not existing and change the kind of interactions you are having, the kind of, you know, experience you're having when interacting in this case with digital content.

Speaker B:

So at the beginning, the first problem was convince them that this, this was needed.

Speaker B:

But this was a problem I had for instance, talking with investors.

Speaker B:

Why should I bet on this?

Speaker B:

While there are controllers that are, there isn't tracking and so on.

Speaker B:

But what I can tell you now, Skip, is that a lot of companies I pitched to in the last three years and were skeptical.

Speaker B:

Now they are writing and calling me to say, okay, now this is the moment for optics.

Speaker B:

, in:

Speaker B:

And we were proposing the haptics for.

Speaker B:

We are for, for VR.

Speaker B:

So it was like going a little bit faster than expected.

Speaker B:

But now the time is, is the right time because I really, really see a lot of people coming back to us in some way and recognizing the value of the, of what we were proposing years ago.

Speaker A:

Where do you see haptic technology in the next five or 10 years?

Speaker B:

We believe that optics will be, optic technology will be integrated in all the human interfaces we every, we use every day.

Speaker B:

I'm talking about, you know, smartphones, wearable devices and so on.

Speaker B:

For us, the future of this kind of devices for sure is a future of devices that are transparent to the user.

Speaker B:

You know, like things that people.

Speaker B:

It's like the airports, you know, you forget about them because they are very well designed and you forget about the ipods when you wear it.

Speaker B:

This means for us transparency Devices that are there, that are there when you need them.

Speaker B:

But.

Speaker B:

But doesn't, you know, ask the user to adapt to the technology?

Speaker B:

Technology that adapts to the user and this is what we are aiming, aiming to building devices that are small, affordable and to interact with any digital content.

Speaker B:

We are, we believe that like in the future, pictures, videos, games or this video call for instance, could be augmented with the tactile sensations that are synchronized and integrated with visual and auditory cues.

Speaker A:

Well, Guido, to that point, if you could dream big, what is your ultimate vision for weart and haptics in general?

Speaker B:

In general, for me, as I said, the kind of devices we are going to build will be as close as possible to rings, things that you really don't feel very discreet in some way for the users.

Speaker B:

If we talk about application and marketing, the natural evolution and the most promising one is the entertainment market.

Speaker B:

So yeah, we are targeting this kind of stuff for both the hardware we want to build and applications we are targeting.

Speaker A:

Just curious, who inspires you in the world of technology and innovation?

Speaker B:

We like a lot, for instance from Apple devices, this kind of approach in which the technology adapts to the user without asking almost anything to the user.

Speaker B:

You skip all the unnecessary clicks, you skip all the unnecessary actions when you start working or using a device like that.

Speaker B:

So for us, human interfaces must be a second scheme for the user.

Speaker B:

Okay, this is what we are aiming to.

Speaker B:

And for instance, Apple devices in my opinion are going in that and are matching those, this kind of philosophy.

Speaker B:

This is one of the principles, a principle we are following in the design.

Speaker A:

Yeah, speaking of principles, you've really taken your product and you've made it easy.

Speaker A:

So just some technical specs on your device really from a developer's point of view, you've got drag and drop libraries that you can just place on objects to make it easy from the development perspective and from the user perspective, you've got, it's wireless, the hand tracking is great, it's got hot swappable batteries.

Speaker A:

You really make it easy for both the developer and the user.

Speaker A:

We talk about this in the VR side quite a bit.

Speaker A:

From the training perspective of don't force your users to learn how to use VR, just have them put it on and have it be a flawless experience.

Speaker A:

And really from the hardware side, you've taken that from a haptic angle and you've made that easy as well.

Speaker B:

Yeah, you before you asked me which are the resistances of the users to adopt this kind of stuff and for us to win and to fight against this Kind of resistance.

Speaker B:

We need to make users life easy.

Speaker B:

Otherwise you are adding a second barrier.

Speaker B:

Already people ask why should I do that?

Speaker B:

Then if you make them, if you make it difficult, it will be, you know, harder.

Speaker B:

So we are building devices that can be worn in few seconds that, that are lightweight from the user experience point of view.

Speaker B:

Not only from the way the physical weight point of view, but the lightweight in general, but also for the developer.

Speaker B:

Because one of the main barriers today is that you want to integrate something.

Speaker B:

And our customers are companies, but also content developers that build the applications for the final company.

Speaker B:

And to convince them or to let them use the device in a comfortable way, you need to make their life easy.

Speaker B:

So without writing tons of lines of code, you can can forget about the code.

Speaker B:

You can just drag and drop the haptic Component on a 3D object in Unity or Unreal and it's done.

Speaker B:

And this is why we are also integrating with platforms.

Speaker B:

There are a number of platforms that are middle layers built on top of Unity in Unreal with the same target, making developer life easier.

Speaker B:

We are integrating with this platform too.

Speaker B:

So when you are able to create an experience experience with few clicks, then you are able to add haptics with two more clicks.

Speaker A:

Where can our listeners learn more about WEART and try out your technology?

Speaker B:

Yeah, we have a very rich website where you can find all the information about the products, the use cases, customers, partners and so on.

Speaker B:

We have an active community on LinkedIn and other social media you can find for we are tactics.

Speaker B:

And then if you want to try the device you just write me an email or you just just fill the form on the website or write to info at we are whatever.

Speaker B:

I read everything and I can set a call and agree on a trial, a demo, a meeting or just letting people know about the new event where we will be present to try the technology at our put.

Speaker A:

Okay, I'm going to tack onto that a little bit Guido because now that Magic 8 is a distributor here in the United States, if you're interested in getting your hands on this technology or purchasing one of these devices, come to the Magic 8 website.

Speaker A:

You can also find out information there.

Speaker A:

iness and are going to MyTech:

Speaker A:

This is a VIP event where you need to sign up for a demo.

Speaker A:

However, you're going to be able to experience VR training, augmented reality, simulations, remote support.

Speaker A:

But we are also going to have the touch diver G1 at this booth now the Touch Diver Pro.

Speaker A:

Guido, when is that going to become available?

Speaker B:

We start.

Speaker B:

We already delivered.

Speaker B:

We are delivering actually in these days the first batch of production that we, that was, that was sold in in few weeks and com and, and we are delivering all the pairs now, the first pairs of Touch Diver pros around the world.

Speaker B:

And there will be a second batch of production in late March and then in May too.

Speaker B:

So if you want to, you know, access the technology, purchase it or try just write us and we will let you know which is the next, the next appointment for, for a delivery.

Speaker A:

Guido, thank you very much and I am so excited to have this strategic partnership with Weart and you and your team and I can't wait to show off the technology at the Myrtek Conference coming up here in March.

Speaker B:

Thank you very much.

Speaker B:

Skip, thank you for your enthusiasm, for your energy you are putting in this partnership.

Speaker B:

We really love it.

Speaker A:

So this leaves me with a question for you.

Speaker A:

Do you want to experience this technology in person?

Speaker A:

Well, you can.

Speaker A:

's Experience zone at Murtech:

Speaker A:

You will be able to try out virtual reality training, augmented reality, remote support and data visualization and so much more.

Speaker A:

Keep your eyes on our LinkedIn page as we get closer to the event to find out how you can book a demo time.

Speaker A:

This year is going to change the way you think about the future of your technology stack.

Speaker A:

Now Connecting with Me is really quite simple and accessible across multiple platforms.

Speaker A:

You can reach out via social media, skipkemple or magicate tech on X, Facebook, Instagram and LinkedIn.

Speaker A:

You can go to our website@skipkimple.com for all archived episodes and show notes as well as the Magic gate website@magicgate.com of course, feel free to reach out to me directly@Skipagic8.com I really do look forward to connecting with you.

Speaker A:

The content of this show leading up to Mirtech will be all about exploring Magic Gate's groundbreaking strategic partnerships with innovative vendors that are reshaping the industry.

Speaker A:

This may be your first introduction to these emerging technologies and we are excited to provide insights into their trajectory and practical applications.

Speaker A:

You may be surprised to learn that some of your competitors have already begun integrating XR strategies into their operations.

Speaker A:

Now is the time to stay ahead.

Speaker A:

Magic 8 is here to guide you through this transformation and ensure you remain at the forefront of industry innovation.

Speaker A:

Oh my Gosh, So much to do, so little time.

Speaker A:

Let me get back to work to prepare for next week's big announcement.

Speaker A:

I'm excited to chat with you next Tuesday.

Speaker A:

And until then, stay safe, stay healthy, and stay hungry.

Speaker A:

My friends.

Speaker A:

Are you ready to level up your tech game and understand the world of xr?

Speaker A:

Dive into the world of extended reality with Magic Gates XR Bootcamp Master the concepts of virtual reality, augmented reality and mixed reality in just weeks.

Speaker A:

No special equipment or previous knowledge is required.

Speaker A:

Limited seats are available to sign up now@bootcamp.magicgate.com that's Bootcamp magicgate.com your future in XR starts there.

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