Once you know what you want to be an expert in, Andreas Voniatis advises that you should produce meaningful research to stand out in AI search.

Andreas says: “Produce scaled insights in your content, to get your website AI-recommended.”

Is that the same as scaling content production?

“No. Scaled insights is about producing research that has achieved a significant sample size, which means that the insights contained therein, within your content, have significance.

That's really important for AI because it means that it's likely to generalise well, and whatever you're describing is likely to apply in the real world.”

Is it more linked to enhancing your own personal and brand authority?

“That's a very succinct way of putting it.”