Selling to technical buyers is a different ball game than selling to marketing and sales pros, and requires a unique approach.

In this Daily Sales Show episode, industry experts, Rod Baptista (SaaS) and Brandon Lecoq (Cyber Security) will share their proven strategies for engaging those on the technical side of an organization. You’ll learn how to tailor your pitch, capture attention, and effectively position your offerings to capture the interest of these high-value, tech-savvy decision-makers. 

Whether you're new to selling in the technical arena or looking to refine your technique, you'll gain practical insights and actionable tactics to enhance your sales game and book more meetings.

You'll Learn:

• Key factors that influence technical buyers' decisions
• Effective prospecting strategies to grab their attention and secure meetings
• Talk tracks and email templates for engaging technical prospects

The Speakers:

Will Aitken, Rob Baptista, and Brandon Lecoq

If you want to catch The Daily Sales Show live, join here

Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game

Explore our YouTube Channel

Thank you to our sponsors: Nooks and Zoominfo

Looking to up your sales skills?

Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membership

Sales Training for your TEAM