In this episode of Waking Up with Melissa, we dive deep into essential strategies to boost your business, from traffic generation to email marketing and everything in between. It's not about convincing anyone to work with you, it's about building trust and resolving an existing problem for your client. Get ready for some heald masculine energy + strategy that’s going to cultivate trust with you and your business. A BREAKDOWN OF THIS EPISODE [00:04:27] Perfecting your funnel [00:08:16] Identifying the different traffic sources [00:20:36] Email marketing mastery Words to live by: “Allow yourself to prepare so that when the opportunity arises, you're ready to take off.” “The secret sauce that makes your audience say YES is not about just liking you or trusting you, but about the value they gather while bingeing on your content.” "Perfecting your funnel matters. You don't need another course; just sit down, map out from start to finish how people are finding you and the steps they take to hit that purchase button.” Follow me on Instagram: @wakingupwithmelissa @iammelissaruiz