00:00 Sales Tips from the Sales Warrior 00:50 Why Sales-warrior? 01:40 What has changed in sales over your 30-year carrier? 02:15 Favorite way to reach potential clients? 02:36 Soft sales tips 03:47 "Sales-warrior" book 04:27 Points to get people to open an email 06:14 Making yourself likable 07:03 All business owners are salespeople, to clients and those working for the business 08:07 Topics covered in the book 10:12 Confirm that you have what a customer is needing 12:32 Continuous contact 15:09 Benefits of writing a book 16:33 Jon's Podcast 17:50 What advice would you give to someone considering a career in sales? 20:13 Life motto: Life is short so make the most of the time you have on this earth