This one is a little different. I have been sitting on this for a while, and I was honestly nervous to say it out loud.

For four years, I have been telling service providers they need a weekly podcast. And I still believe in podcasting deeply. But I no longer think that a weekly show is the right answer for every business owner, and I think I have been asking the wrong question this whole time.

The question was never really "should you start a podcast?" The real question is what role should audio play in your business? I know you really want warmer leads, shorter sales calls, people who already trust you before they ever reach out, and those are business goals. The podcast is just one vehicle that can get you there. And it may not always be the right one.

In this episode, I am sharing what shifted for me, why I am no longer trying to fit every service provider into the same weekly podcast mold, and what I am starting to think about instead. This is part one of a few episodes where I am going to be laying out a different way of thinking about audio, trust, and how clients decide to hire you.

If you have been putting off starting a podcast because a weekly show feels like too much, or if you have a show that feels like it is not quite working, I would love to have a conversation about what might actually fit your business.

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Launch Your Podcast in 6 Weeks - There’s more to launching a podcast than the tech, we want to make sure it’s built to bring in the clients

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