The Fastest Trick to Never Run Out of Email Content Again

Ever felt that sinking feeling when you sit down to write an email… and your brain goes blank? Like, total ghost town upstairs? No stories. No spark. Just the blinking cursor mocking you? 

What if you could get a new, juicy, relatable story idea every single day, without racking your brain or digging through dusty old memories?

Let’s dive into a mind-blowing hack that can give you 365 story ideas in less time than it takes to boil an egg. (No, seriously, just three minutes.) And it all starts with a flashing screen and a single screenshot.

Useful Episode Resources

FREE list of the top 10 books to improve your email marketing

If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. 

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If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

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This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

Join The Email Hero Blueprint

Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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00:01.20

Kennedy Kennedy

How can you come up with lots of ideas for your emails? Where do you find inspiration for the stories that you tell? I've come up with a really cool little trick, brand new thing.

00:15.01

Kennedy Kennedy

never done this before. It's a really strange thing. I'm going to share with it. at Share with it Share it with you today.

00:47.68

Kennedy Kennedy

Okay, I'm doing something weird today in that the audio that you're listening to right now is exclusively for you as an audio listener. What we often do with with the show is we will produce a an episode each week and we take the audio, we put it into the audio podcast and we take the video and we have it edited nicely and we put it onto my YouTube channel.

01:08.27

Kennedy Kennedy

And usually that piece of content works really, really well. But I had a really unusual idea this week, and it's not very good in terms of audio. But don't worry, because I want share with you the thinking behind that as an exclusive bit of content just for you as an audio listener. and then, of course, I'll let you know where you can go and and check out this video.

01:27.51

Kennedy Kennedy

this really unusual piece of video content. So what I've been thinking about a lot is how do I help people to do email marketing? Not to learn email marketing, but to do email marketing. One of the things that's really happening in the world is we are all realizing that we need less, we need to learn less And we need to do more.

01:48.96

Kennedy Kennedy

So I'm really focused on the things that I'm buying, the things that I'm investing my time and my energy into, and the things that I'm really enrolling and investing in financially are things that help me do things, not really things that let me learn things.

02:03.14

Kennedy Kennedy

So I think information is one of those things that is becoming less and less value, more commoditized. i talked about this around ah about this time last year. ah about the commoditization of information.

02:15.46

Kennedy Kennedy

And that means a lot of our offers that we have to be thinking about have to be about how do we help people do things, okay? So that's why, in for example, I'll just shot ah give you behind the scenes of our of our business. We have ah an offer, a membership called the Email Hero Academy.

02:29.20

Kennedy Kennedy

And in that, we don't teach people very much about email marketing. What we do is we give you frameworks to go and use in your email marketing, helps you do it, right? Inside of our automated ah email engine program,

02:42.28

Kennedy Kennedy

which is our new program, we um we help you build and and create your your experience of what happens for the first 30 to 60 days when for someone first joins your email list.

02:54.00

Kennedy Kennedy

We'll help you do it. You're learning why you're doing some of it as we go, but it's not really about teaching. It's really about helping people do. And I think that's because we are so overrun with information.

03:05.81

Kennedy Kennedy

So that leads me on to what on earth was this really weird video that I've released over on YouTube that won't really work for you, my dear, lovely podcast audio listeners. And that's why I'm making this special episode for you.

03:17.11

Kennedy Kennedy

and and And what that is, i thought, well, one of the things that I know works really well in emails is when we tell stories. and I've done episodes, a lot of episodes, a lot of content about the power of storytelling. a lot of people will talk about storytelling.

03:27.75

Kennedy Kennedy

But one of the reasons that certain types of stories really work in terms of helping us to make more sales in our business, grow our businesses, build brand, build build leadership, build ah create a brand.

03:42.29

Kennedy Kennedy

is um is because of the stories we tell that are about the small events of our lives, not the big of inspirational events about the time you did this amazing thing. You spoke on stage just to meet Stephen Bartlett. You consulted that person. And this really big person is a client of yours. and And all that sort of stuff serves a purpose of inspiration.

04:01.11

Kennedy Kennedy

But the types of stories that serve connection and the idea of relatability, not inspiration, the relatable stories are the ones about the small everyday occurrences.

04:14.73

Kennedy Kennedy

And so I've been saying for years, five or more years, possibly 10 years now, what we have to do is tell relatable stories. And one of the techniques I've always taught about that is telling people about what you've just been doing in your day-to-day life. What did you do yesterday? What have you got coming up today?

04:29.29

Kennedy Kennedy

Tell people about the small things. Oh, I was training Muay Thai this morning and we did lots of high kicks and low kicks. I'm not very good at low kicks. That's what I did today. Like telling people about these small things so they get to know that the part ah things around you.

04:39.86

Kennedy Kennedy

The fact that I was about to record this episode for you and Ivy came in and she was meowing. Ivy's a cat, by the way, in case you didn't know that, in case you knew the show. um And then know ah why why was that person meowing? That's very strange.

04:51.76

Kennedy Kennedy

And so she came in meowing because I was like, it was quarter past um quarter past eight in the morning. And that means it's 15 minutes past food time, ah past breakfast time. And she was like saying, hey, dad, what you doing?

05:04.18

Kennedy Kennedy

um You know, all those sorts of things make us relatable. Oh, he's got a cat. or Oh, they train Muay Thai. Oh, they went to the theater. Oh, they've got a partner. All these things. But the problem is, how do you come up with these things? How do you remember events from in the dark past of your life? I'm not very good looking back at my life and going, oh, remember when that happened, I remember when that happened. find it difficult to remember those things.

05:29.80

Kennedy Kennedy

So what I did about... five years ago, something like that, is I created a a whole sheet of 365, one for each day of the year, prompts for myself that will make me remember stuff.

05:47.12

Kennedy Kennedy

um from from my life, right? So, you know, a time when, um one of them I wrote was like a time when you broke something um and were afraid to tell somebody. It was this lovely um glass lamp my mum had, that she had, that had, unfortunately had is the story, um and a mum had, um that she got from her mum, from my grandmum.

06:07.87

Kennedy Kennedy

grandma had died um it was a few months later maybe a year later or something and i was moving it from one place to another because i was like don't know what was doing was moving things around in the living room whatever reason and i dropped it and the whole thing smashed i was terrified to tell my mom like that kind of thing or a chore you really enjoy doing like i love standing at the kitchen sink and and doing the dishes and looking at watching the birds playing in the garden i just love doing that Like these kinds of stories are the small, innocuous things that are very difficult to go. How am i going to remember those things?

06:39.03

Kennedy Kennedy

So that's why i created these 365 prompts. That leads me on to a really little creative, of cool idea I have. And it's really fun. You should definitely go and try this. What I've done. over on my YouTube channel, which I'll give you the link to in a second, right? It's definitely worth checking out. Even if you don't regularly watch YouTube, right?

06:55.00

Kennedy Kennedy

This is definitely worth It'll be helpful. um Is I've got a special video on there that I am calling the email story. What was the cool name for it came with a really cool name. I'm just going to my notes here. The email story slot machine, right?

07:08.67

Kennedy Kennedy

And basically... On the screen in this video, um the there are all of these story prompts flashing faster than your or eye can see. They're flashing one after the other. Bam, bam, bam, bam, bam.

07:20.84

Kennedy Kennedy

And they're flashing really, really, really, really quickly. And when you play that video, and then I'm i'm they standing next to it like... talking about how you use it, just in case you need further instructions, like I talked through it. But while I'm talking, all these prompts are flashing really, really fast, faster than you can see.

07:34.30

Kennedy Kennedy

All you do is take a screenshot on your phone, on your computer, and it will, of course, freeze one all those store one of those story prompts. And that becomes your story prompt of the day.

07:46.22

Kennedy Kennedy

Okay, so if you go over to emailmarketingheroes.com slash prompt, P-R-O-M-P-T, I should have chosen about a better word, emailmarketingheroes.com slash prompt, I'll make sure that forwards you straight to that YouTube video and you can see it.

08:07.14

Kennedy Kennedy

It's really cool. Like anytime you're like, I just need an idea for an email. There's 365 of them there. You just take a screenshot. It selects one at random for you and you send a fresh new email every single day. Isn't that really cool? What a really cool thing. I'm really excited about it.

08:23.15

Kennedy Kennedy

Hopefully it'll go well. It's one of those things on YouTube. I'm i'm experimenting. If you don't know, experimenting on YouTube. but I'm trying different things, seeing what people like, seeing what I like. Some of them are going well. Some of them are going bloody awful. I'll probably do an episode about at what I've learned about YouTube, maybe a year in or stuff, but I'm not quite there yet.

08:39.24

Kennedy Kennedy

But yeah, so definitely go check that out. Emailmarketingheroes.com slash prompt. You don't need to opt in on anything. That's going take you straight over to the video. and That's it for this week on the audio. We'll be back next week as normal, giving you out the usual goodies. I'll see you then.