Most business advice is about getting started. The harder question, and the one Alan and Bhairav dig into here, is what it actually takes to still be standing in twenty years.

In this episode of Real World Entrepreneurship, the two of them step back across their earlier conversations with Richard McCombe, who has run a Glasgow print business for two decades, and use his story to unpack a broader theory of durability. The result is less a recap and more a working map of what a lasting business looks like, and the challenges that quietly try to knock it down.