EWS008: The Story's in my Bathroom (and what we can learn from them)
The episode today is taken from 3 stories that stood out to me….in my bathroom. Three stories with similarities and differences that intrigued me so I’m going to take a moment to break them down for you. And discover how these stories from my bathroom can teach us a lesson or two when it comes to brand storytelling in marketing.
Each of these stories belong to 3 different products – a body wash, toilet paper and a shampoo. Yet each of these products are clearly placing great emphasis on story marketing to engage their target market and each in their own way are using story effectively to differentiate and stand out.
Storytelling in marketing is all around us – my bathroom, your kitchen, their boardroom, our social media feeds