Liz Heiman guides entrepreneurs through setting up a successful sales system so that they can reap the rewards of their hard work. She covers topics such as how to find and manage sales staff, building business strategy around numbers, creating an effective lead generation strategy, implementing stages and activities for your salespeople in order to reach their goals, running team meetings with training and updates included and finally assessing your process regularly for success.

Are you a founder or entrepreneur struggling to find success in sales? Then listen to this episode where Liz provides useful advice that will help you take the necessary steps towards achieving success in sales.

Episode Highlights

02:39 - This is going to be really shocking to everyone, I know, but leads do not come out of thin air. They are not like combustion from nothing. They actually have to come from somewhere. So, either your marketing team has to generate them or your sales team has to go out to events, or you have to call people. Somewhere, these leads–and you need a plan. You need a strategy. What activities are we going to do, and what results do we need in order to pay for those activities? So, there's a strategy.

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The Daily Crown is an independent podcast produced and managed by EF3 Studios and hosted by Elzie Flenard III.

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