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🎭 Course: Emotional Direct Response Copywriting

📕 Book: Method Marketing by Denny Hatch

🔗 Article: America's Greatest Data-Driven Campaign

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I had unexpected inspiration to talk about emotions in copywriting today…

I mean, when you’re a direct response copywriter…

Any day is a good day to talk about emotion!

Because understanding your prospect’s emotion — and how to direct it toward the purchase decision — can be extremely lucrative for those of us in persuasion.

But I ended up clicking on a recent article about Harry Truman’s 1948 presidential campaign…

And BAM, I was smacked with a powerful list of emotions to use in marketing.

So today we’re going to talk about those emotions, that political campaign, and a unique and personal connection I have to President Truman.

Discover the 7 Emotional Hot Buttons for your Copywriting & Marketing in today’s episode!

Yours for bigger breakthroughs,

Roy Furr