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05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software
Episode 518th January 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
00:00:00 00:49:48

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In episode 5, Kestrel Lemen, Senior Strategist at Seguno Software and "Queen of Email Marketing" in my eyes, goes deep into the status of email in 2023.

Kestrel covers all things e-mail marketing, including:

  • Her forever-love of Bronto <3
  • What metrics matter now in Email Marketing
  • How/ when Open Rates are still worth looking at (maybe)
  • B2B vs B2C Email Marketing: the real difference
  • The importance of bulletproof (table-based) buttons
  • Secrets to mastering your subject lines
  • What to test, test, test
  • The "Golden Rule" of Email marketing

Key Links:

Guest: Kestrel Lemen:

Host: Jane Serra:

Mentioned in this Episode:

Women of email: (per Kestrel, the Facebook group is really awesome)

Email Geeks Slack:

Tools Referenced:


Email on acid:

*Bonus Tip*

Good place to find email examples:

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