In episode 5, Kestrel Lemen, Senior Strategist at Seguno Software and "Queen of Email Marketing" in my eyes, goes deep into the status of email in 2023.

Kestrel covers all things e-mail marketing, including:

• Her forever-love of Bronto <3
• What metrics matter now in Email Marketing
• How/ when Open Rates are still worth looking at (maybe)
• B2B vs B2C Email Marketing: the real difference
• The importance of bulletproof (table-based) buttons
• Secrets to mastering your subject lines
• What to test, test, test
• The "Golden Rule" of Email marketing

Key Links:

Guest: Kestrel Lemen: https://www.linkedin.com/in/kestrellemen/

Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Mentioned in this Episode:

Women of email: https://womenofemail.org/ (per Kestrel, the Facebook group is really awesome)

Email Geeks Slack: https://email.geeks.chat/

Tools Referenced:

Litmus: https://www.litmus.com/

Email on acid: https://www.emailonacid.com/

*Bonus Tip*

Good place to find email examples: https://reallygoodemails.com/

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