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Ep56: Preparing for the Summer Window — What to Do Before the Pressure Arrives
Episode 562nd May 2026 • A.I. In Football • Tom Butterfield & David Bromley
00:00:00 00:38:58

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Summary

In episode 56 of the AI in Football podcast, hosts Tom Butterfield and guest David Bromley delve into how AI and data tools are revolutionising football recruitment, particularly during the crucial May preparation window.

They discuss the importance of disciplined planning, the role of AI in generating long lists, and the necessity of clear briefs to ensure effective recruitment.

Takeaways

  • May is the most critical month for preparation, not decision-making.
  • AI tools are most effective when briefs are clear and well-defined.
  • Proactive planning in May leads to better outcomes in June.
  • Reviewing past decisions helps improve future recruitment strategies.

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