Trade shows are a big project to take on for product based businesses interested in wholesale. The biggest question I get: Is it worth it?

In today's episode, Jodi Kostelnik of The Neighborgoods joins us to share all about her experience with trade shows, specifically with Shoppe Object. Jodi opens up with transparency about the numbers she's experienced with trade shows, what her goals are as she heads into them, and even highlights different approaches she's taken to trade shows.

For full show notes, resources and a transcription, please head to prooftoproduct.com/233

Ready to prepare for your own booth at trade shows? Come join us at Paper Camp where we share everything you need to know about selling wholesale and exhibiting at trade shows. prooftoproduct.com/papercamp

Mentioned in this episode:

Paper Camp Scholarships are now open!

Scholarship applications for round 48 of Paper Camp are now being accepted through Friday, August 7, 2026 at 5pm Pacific Time! You can learn more about our scholarships and submit here: https://www.prooftoproduct.com/scholarships