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172: How To Stay Focused on Your Mission and Deliver Robotic Solutions at Scale with Rapid Robotics CEO & Co-Founder Jordan Kretchmer
Episode 17213th February 2024 • Manufacturing Happy Hour • Chris Luecke
00:00:00 00:38:33

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From energy to supply chain, manufacturing represents the lifeblood of pretty much everything that makes our society run. It also contributes 14% of the GDP of the US, making it a space that needs to grow aggressively and an attractive prospect for our guest on this episode, Rapid Robotics CEO & Co-Founder Jordan Kretchmer.

Jordan explains how and why he made the transition from a highly successful career in MarTech to robotics and what this new focus means to him personally. He also provides fascinating insights into the recent refocus and impact that Rapid Robotics is having on the scalability of robotic workforces to help solve the labor crisis. And how the new technologies they are deploying enable robots to self-learn and adapt to their environments with human-like instincts. 

Jordan reveals how he won over investors despite (initially) not being able to program a robot and managed to keep them all on board when the company refocused. We hear his top three takeaways for manufacturing leaders and how AI has changed the way we can ‘train’ robots. 

In this episode, find out:

  • Why Jordan made the move from SaaS to robotics
  • Why the traditional ways of deploying automation and robotics aren’t growing fast enough
  • What needs to change before we see robotic workforces having an impact on society
  • What needs to happen for the US to have a reliably growing and authoritative manufacturing sector
  • How Jordan was able to start a robotics company despite not being able to program a robot
  • How Rapid Robotics is refocusing right now to help with the massive labor shortage
  • The top three takeaways from Jordan’s would-be masterclass!
  • How Rapid Robotics kept all their investors throughout their massive refocus
  • The enormous steps that have been taken in robotics over the past four years
  • How AI has enabled a whole new level of ‘robot training’ 

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Tweetable Quotes:

  • “The labor shortage is growing at about 25% per year in the US and the number of robots installed per year is growing at 2%. So you don't see any possible outcome where robotics workforces could actually have an impact on our economy unless there is scalability.”
  • “In order for us to have a reliably growing and authoritative manufacturing sector in the US we have to localize. We have to make more reliable supply chains, keep prices down and keep inflation down. All of those things happen from localizing.”
  • “We’re going from having one deployment technician work on one deployment at a time, to one deployment technician being able to work on 10 at a time. That's the kind of scale we need.”

Links & mentions:

Make sure to visit for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.




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