The kids are back in school, you finally have a little pocket of time to work on your marketing, and the first thing you want is a number. How often should you be posting on Instagram? I get it, but chasing that number might be exactly why you're tired, overwhelmed, and still not booking clients.

In this episode, I share what happened when a strategy call client who was posting every day and spending over five hours a week on Instagram (with zero sales to show for it) switched to a plan built around what her audience needed to hear. She posted way less and got three sales in the first week. I walk through the three questions that answer the "how often" question for you, why posting less with a plan beats posting daily without one, and why you should pick a pace you could keep up on your worst week, not your best.

MENTIONED IN THIS EPISODE:

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Content Chaos Reset (free custom GPT): https://www.sydneyobrien.com/content-planning-system