In this episode of the Natural Fertility Podcast with Dr. Jane, I sat down with Mike Feldstein, an air quality expert and the founder of Jaspr, for part 2 of a very compelling conversation on air quality.  This time we discussed frequently asked questions from my listeners on how to improve air quality in your homes and your work environments.  I love Mike and what he has built.  I have 5 Jaspr in my home and the air quality difference is palpable.  I love connecting with like minded people who have their own health/fertility journey.  And because Mike is so generous, from October 8th to October 15th, 2024 my code DRJANE will give you an extra 20% off your Jaspr purchases (yes that will stack on top of the discounts you get when you purchase multiple units).  This is a great time to become a Jaspr owner and take your air quality to the next level. 

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Key Takeways

00:01:15 The Impact of Pre-Birth Environment on Children

00:18:29 Jaspr's Innovative Approach to Air Purifiers

00:29:01 Nursery Air Quality and Diaper Disposal

00:42:09 Hidden Dangers in Dental Offices

00:51:39 The Importance of Air Quality in Hotels

00:55:52 Building a Home for Optimal Air Quality

01:01:01 The Ubiquity of Mold in Homes

Memorable Quotes

"When you manufacture one ton of plastic, it puts three tons of carbon in the atmosphere. So, if everybody buys a bunch of plastic air purifiers, it's very polluting for the outdoor environment."

"I believe a smart product should be “set it and forget it”. If it's smart, why do you need me to push buttons on my phone?"

"If it smells like poo, it is poo. If it's poo, it's bacteria. E. Coli enterobacter. And if you test the air quality in a baby's bedroom, the bacteria levels are off the chart."

Connect with Mike Feldstein

Website - https://jaspr.co/ 

Instagram - https://www.instagram.com/jasprco/

Connect With Dr. Jane Levesque

Website - https://www.drjanelevesque.com/

Instagram - https://www.instagram.com/drjanelevesque/

Facebook - https://www.facebook.com/DrJaneLevesque/

YouTube - https://www.youtube.com/@dr.janelevesque7319

🎙️

Podcast Production & Marketing by FullCast

Mike Feldstein

0:00 - 0:39

And my philosophy is if we make a world class air purifier with a lifetime warranty, people are going to pay a little over a dollar a day. They're going to change their filters. So I like to build a business model where we build products that were incentivized to make it last decades and not last years. Also, when you manufacture one ton of plastic, it puts three tons of carbon in the atmosphere. So if everybody buys a bunch of plastic air purifiers, it's very polluting for the outdoor environment. When you make things from steel, last decades, typically, if you, it's like single use plastics. Like if you're building products that don't last a very long time, it's just really not good for anybody. And then you're buying that cheap product every few years. You're not actually saving money either.

Dr. Jane Levesque

0:39 - 1:25

ert. Tune in every Tuesday at: 09:00

Mike Feldstein

1:26 - 1:27

I want to tell them.

Dr. Jane Levesque

1:28 - 1:45

Let's talk about air quality. Before we get into it, you briefly mentioned about fertility journey, and anyone who follows you on social sees that you have two beautiful baby girls and a beautiful wife, and nobody knows how you got there, will you tell us a little bit about your journey?

Mike Feldstein

1:45 - 4:35

So the second baby was smooth sailing. The first baby was not. Second baby was probably like a two to three month situation. And that was a smooth sailing. First baby, not so much. It was about an eight month journey. Eight months. That felt like eight years. And I was actually really big on telling everybody when I would see somebody have like a ven, how are you? I'm like trying to have a baby and it's not going so good. So I was very, and like, the second that Rachel found out she was pregnant, I told everybody. We intentionally didn't do the whole secret thing because we're like, you know, okay, you might have a miscarriage. Tons of people do. And I feel like it's kind of like, you know, I have some friends here in Austin, like, women in their late forties and mid forties that are dealing with, like, hormonal stuff, and it's like it never really gets talked about. And I feel like when there's things in life that everybody goes through, I feel comfortable talking about them. And I'm trying to sort of normalize that stuff because it was really neat by telling someone, especially as we got into month, you know, and we didn't know, I just thought, first shot, you get a baby. I didn't know that. They didn't tell you that in sex education growing up, probably a good thing, or there'll probably a lot more accidental babies out there. But we found out that wasn't the case. But by telling people, like, hey, how's it going? Honestly, not great. Very frustrated. We're, you know, we're trying to have our first child. It's not going good. We don't know if our stuff is broken. We don't know how long it's going to take. And I can't tell you how often the response was. It took me two years or it took me. Our first two kids was easy, and the third kid was three years. And all their IVF journeys, so as soon as you give a little bit of vulnerability, it comes back in waves. And then it actually normalized and demystified the whole thing. And then everybody started sharing their tips, their tricks, their journeys, their natural past they worked with. So. And then same thing. When Rachel got pregnant, we just told people, we're like, you know what? Like, with our friends and whatever. Like, if there's a miscarriage that happens and thank God there wasn't, that's okay. We can tell people about that, too, because Rachel was a labor and delivery nurse, so she knows how common this stuff is and how people get very protective about it. But when you hold a lot of that stuff in, you're the one who's holding it in. It's actually not any easier than putting it on the table. So that's just a personal thing that, for me, was part of the journey, was by month three or four, I was already very vocal about it. And then I actually started to get great events, and I got recommended to a naturopath in Toronto that specialized in fertility, I believe the. So first I got, like, tested to make sure things were okay. And they were so, like, okay, check. Which is, I think, a lot of times guys don't do that.

Dr. Jane Levesque

4:35 - 5:05

They don't get tested, usually until at least it's been a year. And that's just because most people aren't. To your point, most people are not talking about the issue. They're not taking seriously enough because you're not suffering. You haven't suffered for long enough. And I say that because it's like you get to decide how much you want to suffer. But ideally, this is exactly what will happen, is you become vocal and then you go get tested right away instead of waiting for minimum, a year, if not longer, just to even get answers, which then just prolongs the whole journey altogether.

Mike Feldstein

5:06 - 5:09

So I forget who we had to lie to, but we lied to someone.

Dr. Jane Levesque

5:09 - 5:12

Yep. Probably a doctor of SiM card.

Mike Feldstein

5:12 - 5:34

Yeah, I think we lied to the fertility clinic that did the testing and we told them it had been like 14 months or something, because in Canada, in the states you can just pay for stuff, but in Canada, because it's covered by health insurance plans or something, it was covered. And they don't. They said they don't test for a year. So we knew to say it been like 14 months because I'm like, it's.

Dr. Jane Levesque

5:34 - 5:36

Covered, but under these conditions.

Mike Feldstein

5:37 - 7:34

rst, but I wouldn't wait till: 6789

Dr. Jane Levesque

7:34 - 7:37

Oh, no way. Congrats. That's exciting.

Mike Feldstein

7:37 - 7:38

Here we go.

Dr. Jane Levesque

7:38 - 7:39

How. How far?

Mike Feldstein

7:40 - 8:15

I don't know yet. There's no defensive measures in place, but this is not an active assessing. You know, we have two children already. We don't have any more kids. We feel complete, but there's no defensive measures in place. And, you know, maybe if a year passes, we'd start to get more proactive. But it's only. It's not even been a couple months. I had a dream when I was 19. I'm 34 now, and in that dream, we were on a sailboat in the Caribbean, and we had two little girls and this infant boy, and we have two girls. So we'll see if the dream was a manifestation or not of something that.

Dr. Jane Levesque

8:15 - 9:17

Reminds me of the alchemist. Have you read the alchemist? No. You need to. I've been talking about this book a lot, and I read it when I was in my twenties, and I definitely did not get the insight, but the idea. There is a word that he uses, and I forget the word. It's like marikrat or something, and it means, like, it is written, and you can have these. It is just written in the path, and there's different ways that the universe, world, God, whatever, is going to speak to you, and it will reveal the steps that you need to know at the time that you need to know about it. But no, thank you. There's so many really good points here. I think if you're proactive, and I kind of draw out the fertility journey in five phases. Like, the first phase is one to three years before you're thinking about trying versus, you started trying versus. It's been less than a year, one to four years, five plus years. And I think if you're a planner and if you're proactive, you don't have to wait for the four year mark or the two year mark or any amount of time. Like, you can just be proactive and take your health and your fertility journey into your own hands, because, like, thank God it's only eight months.

Mike Feldstein

-: 11:10

You brought back a memory for me, actually, there was. I was at this mastermind event in Park City, Utah. Might have been cabos. 2018. Yeah, 2018. And there was a talk on pre birth trauma, something around that, both the trauma that the mom has experienced, but also, like, trauma that occurs when the baby's in the womb. Like, if you go through, like, horrifying experiences. So I remember I went up to the speaker after she spoke, and I said, what is the opposite of pregnancy trauma? And she said, like, pregnancy love. She said, soothing music and kisses and massage. And anyway, I did that for the first kid. I did not do it for the second kid. And literally, our first child is a Zen Buddha child. Her favorite song is peaceful oms. She lies on the yoga mat. She's four and looks up at the sky, and she loves meditation, music, and yoga. And her. Since she was one and a half, I could take her to restaurants, business meetings. I'm like, maybe there was something. She's more emotionally regulated and balanced and, I mean, Rachel's. We're all pretty good, but Ari is the best by far. And even her willpower. When I was cutting out gluten to fix my psoriasis, which is working incredibly well, I was doing a 30 day, no bread challenge, and Aria was three at the time. She's like, me too. And she loved toast every day in the morning. And then we were a week in. I'm like, Aria, my. You know, pops, my grandfather, my dad was coming in to visit, and I was like, it's his birthday. It's cake. Should we make an exception just for the birthday cake? She's like, no. She's like, we have a challenge, and we have to stick to our challenge. This is a three year old. I was presenting the opening to cheat on our challenge. He's like, no, no, no. The challenge is not done until j 30 day. And I don't know. I think there might be something to it. So maybe for baby number three, I have to bring it back.

Dr. Jane Levesque

-: 12:35

Yeah, I think even the. I'll take it as far back as, like, you have to be intentional when you're making the baby and the intention of, like, before and what you want. I think all of that plays a role, and I have a lot of regret because I didn't do any of that with my first and just seeing where my second is, the Zen, the more emotionally regulated, the everything. And it really is because I had a miscarriage. And so I came from the same. I just shared it. I hated not sharing my pregnancy the first time. I felt like I was hiding something. And I'm a very bubbly, like, community oriented person. And all of a sudden I have this big secret. So with my second pregnancy, I just shared it and it ended in a miscarriage, which then obviously I didn't expect to share that. But sharing that brought out a, like, there was a lot of shame and guilt and things that I had to deal with and grief. But it also brought the community so much closer to me because now all of a sudden people are like, me too. I've gone through this and oh my God, or I feel for this and instead of putting on this face like everything is fine, I'd have to pretend that I'm working and things are. People could really feel for me and I could take time off work and, you know, they didn't. So I'm all for sharing when whatever feels comfortable for you. But at the end of the day, if you're like a bubbly and you love community and that's how you connect to people all of a sudden to keep this big secret might be actually really detrimental. Yeah. Okay, let's talk air stuff.

Mike Feldstein

-: 12:37

Yeah, I was gonna say, want to talk about air?

Dr. Jane Levesque

-: 12:56

Yes, I do. So honestly, we're just kind of tell. Let's. The big difference, I think that people really want to know is the air doctor and the Jasper. And then I'd love to hear some practical tools on sleeping, cooking, pets, all that, you know, occupational travel. So what is the big difference?

Mike Feldstein

-: 12:58

We'll knock them off one at a time.

Dr. Jane Levesque

-: 12:59

Yep.

Mike Feldstein

-: 14:48

So air doctor has a brand. One difference is the reason that we're able to be a lot better than a lot of these other companies, whether it's Honeywell, Lavoiet, Lennox, or not Lennox, Air doctor, et cetera. Air doctor is owned by a company called Ideal Living. They make, I think three or four different air purifiers, maybe even seven or eight because they have Wi Fi models. They make water filters, they make diffusers. And it's really hard to do everything great. Jasper makes. We only do air purifiers and we only have one model. People don't even know this, but we're on our fifth version of it. We're always, we're on like our 6th version of the filter. So every time people get new filters. It's always changing, it's always upgrading. And believe me, it would have been, from a money perspective, easy to get into making five different air purifiers, three different water builders. But we put everything into making one product incredibly good. So I think they're doing the best they can across limited bandwidth, because they do so many different things. We only do one thing, so it allows us to do that one thing better than anybody. I don't know of any other company that only makes one air purifier. And they don't get involved in showerheads, reverse osmosis, and just start slapping their brands on things, or even try to invent ten things at once. It takes a lot into the details, so that's an unfair advantage that we have. The disadvantage is Jasper can't help you with your water, we can't help you with the little air purifier, we can't help you with your car filter. But if someone needs a really high quality air purify their home, we are the most qualified for that problem. So to get into some of the nitty gritty they have, and like, they have a budget models, so I will say that they're the small, cheap, two $300 models, I just don't think do anything really, they're too small.

Dr. Jane Levesque

-: 14:53

But now, and that is because their filter is too small. Not the filter, but the fan is too small.

Mike Feldstein

-: 20:37

It's both. So you need. When it comes to cleaning air, you need efficiency and you need efficacy. So the efficacy is how much airflow is moving, that's how much air is passing through the filter. It's the CFM of the motor and the fan of the fan, and how much air is being pushed out. It's also how much efficiency the filter captures. Almost any air purifier you're going to buy is going to be over 99% efficiency. Air filters don't have an efficiency problem. You could buy an air purifier the size of this cup and it could be a super ultra HEPA filter, 99.999. But because it's small, it's not moving enough air to be effective. You'd actually be a lot better off having a 95% effective filter. It's still going to filter 95% of stuff per pass. So people worrying about micron sizes, 0.10.30. .01. This is all marketing hoopla because they don't tell you this when they say like it filters down to this size, that literally an air purifier that isn't hitting that standard, it's still at 98%. Like any HEPA filter is going to be incredibly good at stopping particles. A really good analogy that this guy, Doctor Mansour, a chemical engineer I worked with, he goes, would you rather have 99% of $1 or 95% of $5? So optimizing for efficiency is actually optimizing for the wrong thing. So the little air purifiers, they just don't move enough air. And especially not on fan speed. One, you would literally, if you have a small air purifier, it needs to be on full speed all the time to do anything. And now it's going to be super loud. Now I will say air doctors largest machine, it's called the ad 5500. That's a great air purifier. So it's not a problem with the brand. They're small models. There's a reason we don't make a small model. It's because if you try to heat your bathtub with a kettle, you can't. The water cools down faster than you heat it up. You know, if you try to heat your whole house with a space heater. If a space heater is in a small bedroom, it's great at heating your room. Put it in your living room and it won't even be a drop in the bucket. So small air purifiers, it's fine for a ten by ten teeny bedroom or closet or something like that, but when you're talking about a larger bedroom or an open area, it's too small. Their larger unit is just the one I'm going to speak to because that's the one that I believe is a good product that smaller ones. I think people just a lot of brands get excited and intrigued by making products really affordable. But sometimes it's very cheap. It's very expensive to be cheap. You know, you would need five of those little air purifiers to really make an impact. So their large product is actually quite good. It cleans the air comparable to Jasper. Almost about the exact same. I've tested it thoroughly. I actually have one here that I personally tested. It's very comparable to Jasper. It's $9.99. So it's the same price as Jasper. Sometimes they have a bit bigger discounts. What did we do that's better is, I mean, Jasper used to be 1975. It was a $2,000 product that we only sold to doctors and dentists. It was very hard for us to get it down to 999 and that was not by compromising on the product that was by getting very efficient. So air doctor has, I think, about 125 employees. We have like three. We, and everyone here is an air quality expert. We work really good contractors, really good warehouse, really good partners and companies that support us. We don't have a big fancy office in California, because if you do all those things, you have to build that all into your price. So really, John Spur is more of a $2,000. When we were in the dental area, we were competing against two, three $4,000 air purifiers. And then we brought it down to this consumer grade. So we're not really a consumer grade product, we're more of a medical grade products with the aesthetics of a consumer product. So what's different? So Jasper is made out of steel, cold rolled steel, instead of plastic, which means Jasper is designed to last 30 years instead of three years. There's a reason why aero doctor has a one year warranty and we have a lifetime warranty. It's because we can. So, plastic also, plastic reflects the light. So if you look at an air doctor, it will have a big logo and you'll actually be able to see your ceiling or a window. It's very obtrusive in its design. Jasper is a cylinder and it's steel, so it absorbs the light, it blends into your decor. You know, you can buy a $20 kettle or a $100 kettle and they both heat the water, but one of them looks beautiful on your countertop and it's made from metal. One of them looks really crappy and you're going to put it away every time you use it. I believe anything that's in a home is functional art. And I think art and feng shui is also a stressor. If you're in a cluttered space with bright light and cheap plastic everywhere, that impacts your mood as well. So it had to be beautiful and easy to use, also, because they have a there. If you look at the air doctor, I did a video about it, but on the front and the back of the filter, it's fake holes. The sides is where they have filters. The front and back are fake holes. So we collect the air 360 degrees, which means you could put it against the wall, put it against the couch, put it in the corner. Air doctor says it has to be 1ft from each wall, which means it's kind of sitting in the middle of your room. And then because it's only collecting the air from two sides, it can miss a lot of the air. Another really big thing is the transparency. So it doesn't show you the air quality in real time. We do that. A lot of the half of their models now have Wi Fi and Bluetooth, which is going to contribute to EMF. We have no apps, no wifi, no Bluetooth. I think it's a silly, I don't want to air purifier or a dishwasher or a fridge that has an app.

Dr. Jane Levesque

-: 20:50

Yeah. I had an EMF assessment guy and he was just like, stop buying all these stuff, like, all these fridges and whatever. It's like, it doesn't need to be wifi. And it's actually an insane amount of EMF exposure that we're not aware of.

Mike Feldstein

-: 20:51

We don't need that.

Dr. Jane Levesque

-: 20:52

Yep.

Mike Feldstein

-: 23:47

And like, they call all these products smartphones, smart tvs. Smarteendez. If it's so smart, how come I have to control it? I believe a smart product should be set it in. Forget it. If it's smart, why do you need me to push buttons on my phone? The other big thing is they tell you on, right on the instruction manual to vacuum the filter every month. So an air doctor has six filters, two pre filters, two Hepas, two carbon filters, which means every month you're changing, you're pulling out your six filters, you're vacuuming both sides of, you're changing them by ones every three months, ones every six months or so. When you add it all up, that's like 50 filter changes a year, and it's 24 filters to vacuum a year. If you have four of them in your house, that's 50 vacuums a year. Like, as if you don't have enough stuff to do in your life. So the product works great, it cleans the air awesomely, but it's really ugly, it's really big. And then the user experience is just not something. When I was testing it, Rachel's like, that's my wife's name. She's like, when are you going to get that air conditioner out of living room? And then, because theyre a huge company, lots of turnover, customer service departments, sales departments, we just have an air quality education department. And everyone on the team speaks to customers. And it will always be that way. It doesnt matter if you do marketing, ops, anything, we all talk to the customers. So if somebody asked us something about their mold and all of our backgrounds was air quality consulting, mold remediation, so were all kind of industry experts who got into this business. We'll send them voice notes, we'll send them videos. We're very consultive. I believe a product is only good as the support that you have. Also, if somebody ever has a warranty claim with Jasper, it's like my highlight offering this for people because I hate when I have a warranty. And I'm just like, how do I do it? They're like, do you have the original receipt and box? It's like, no, of course not. So what we do is we ship people a brand new Jasper. They take the new one out, they put the old one in, we give them a prepaid shipping label and we schedule a ups to pick it up from their house. So that cost us for $4. There's a dashboard, we can send ups to people's house for $4. Companies are so cheap, they want you to package it up, get a box, get tape, go to your local ups or your FedEx or your whatever, your depot that kills like half a day. So we just wanted to make a product that we would want to be customers of. So those are some of the details. So don't get me wrong, the hair doctors, all of them are way better than your $99 Amazon Walmart Home Depot product. But it's hard for them to do everything good. And then the big guy, which is really effective, like I said, it cleans the air just about as good as Jasper. It's just a lot of maintenance and aesthetic and user experience and all that. So the same reason somebody might buy like an iPhone over an Android. It's not that androids are bad and they don't make phone calls, but Applecare is nice, FaceTime is nice. The way it works with your Mac is really nice. So it's all those types of intangibles.

Dr. Jane Levesque

-: 24:06

Yeah. And as a consumer, I appreciate it. I think even like looking at the environment, I just want to stop buying stuff that doesn't last that then, like you just have to put in the landfill and it's plastic and you have to replace it in three or five years. It's like, where are the products that last for the 1020, 30 years? Like, we used to make stuff like that. Why don't we do that anymore?

Mike Feldstein

-: 25:01

A lot of companies believe in a sales methodology called planned obsolescence, where they intentionally build products that will have a short lifespan. The gearings, the brakes, the bearings, the screens. And they want the product to break, so you have to buy another one. And my philosophy is if we make a world class air purifier with a lifetime warranty, people are going to pay a little over a dollar a day. They're going to change their filters. So I like to build a business model where we build products that were incentivized to make it last decades and not last years. Also when you manufacture one ton of plastic it puts three tons of carbon in the atmosphere. So if everybody buys a bunch of plastic air purifiers it's very polluting for the outdoor environment. When you make things from steel and it lasts decades you know typically if you, it's like single use plastics. Like if you're building products that don't last a very long time it's just really not good for anybody. And then you're buying that cheap products every few years. You're not actually saving money either.

Dr. Jane Levesque

-: 25:45

Yep 100% no I appreciate it. Let's talk about that's. I love it so let's talk about how to use it. Sleeping I think you just concluded doing a sleep study and I can speak for myself how I've like tremendous increase in my sleep just by turning the Jasper on speed three at nighttime instead of just the one because the air quality is good so the Jasper doesn't kick into a higher. But when I have it at higher speed when I sleep I notice a big difference in the kids room, the stuffiness, the like how often we get sick. It's huge. Or the lack of getting sick if you will for both of us. So any other tips that you have for sleeping environment for adults, kids, babies?

Mike Feldstein

-: 26:20

It's good timing that you're asking now because we just finished our first ever sleep study and I'm glad that some of your patients were able to participate. 100 people use jaspers for a month that weren't previously using a high quality air purifier and we ended up limiting the study to people who were using oura rings just so we had a very consistent data set and no variability there. And rach I don't know what you're cooking but it smells amazing. Wow it smells amazing in here. That's good thing Jasper. And it's a Jasper approved.

Dr. Jane Levesque

-: 26:21

There you go.

Mike Feldstein

-: 29:01

It was oh she just said it was red a few minutes ago so it's now Jasper actually you can see it's just caught down into the excellent zone. It's at a 27 right now so it's just, it's still on fans feed too. So the recommended setting is in smart. If it's in a living room, a kitchen just like the room I'm in now it's going to be on smart mode in the bedroom. Fan speed two is suggested. We've actually upgraded to become fan speed three people because we enjoy the white noise. It's a very soothing. And anyone, I mean, I have nothing against sleeping in silence for those who like it. But if you go camping in nature, nature is not silent. There's wind, there's rain, there's bugs, there's trees, there's leaves. It can be screaming loud in the forest, in the jungle, wherever. Maybe if you slept in a cave thousands of years ago, it was once quiet. But I don't think that it's more ancestral accurate to say that I'm sleeping in a sound dampened environment and it's very hard to be resilient to changing environments. Whereas having white noise is something you can easily replicate at a hotel or at an Airbnb. And you know, there's a lot of people use like little white noise speakers, but that's just an EMS generating speaker pretending to be wind, whereas an air purifier is actually moving air. That's what you're hearing. And so fan speed two or three in the bedroom is awesome because then you're cleaning the air more and a lot of those little air. So Jasper is 430 cfm at top speed, but the more impressive thing is that it's about 120 cfm at the lowest speed. So for comparison, a Dyson is 87 cfm at the top speed. They don't tell you what the lowest CFM is, but it's probably around 15 or 20. So everybody shows their stats of their air purifier on full speed. But what I think is more important is what's your air purifier on the lowest speed? Because that is the mode it's going to be in 99% of the time. So yeah, kitchen, living room area is smart mode. Bedrooms, fan speed two. And if you're in a house like fan speed two is very quiet, it's not too loud, and even during the day I leave mine on fancy 224 hours a day because then all day long they're still contributing to the whole home air filtration system. So really Jasper is more than an air purifier, it's more of a decentralized whole home cleaning system. So even if it's in the bedroom, your house shares all of the air. So even if you have them in their bedrooms, they're still contributing to clean air everywhere. So yeah, those are my tips on how to use it.

Dr. Jane Levesque

-: 29:03

And what about babies?

Mike Feldstein

-: 31:54

Baby, same thing. Fan speed two. The sleep study like over. I'm still compiling the data. The study ended this week, but 60 70% of people had all time record sleep scores, deep sleep, rem sleep scores. Where their week? The first week was Jasper, not in the bedroom. Week two and week three, Jasper was in the bedroom. And then week four, they took it back out. And people's sleep scores are like, you can literally see it follow the curve of clean air. You know the factors for high quality sleep. You want cool air, you want balanced relative humidity, you want a comfortable bed, blankets, sheets, pillow. Ideally it's not bright and ideally it's not loud. And if you, your sleep is only as good as the weakest link, just like your work environment. So you have the most comfortable bed ever. But it's hot. It's going to be a rough experience. If you're, you know, at a hotel or an airbnb above a bar and the base is shaking, you, comfortable bed and you're cool, you're still going to be in rough shape. And I believe the same is for air quality. So when people go, the average house has hundreds of thousands of particles in the air, a lot of molds, forest pollens, forest pet dander, cooking insects, parts, etcetera. So when all of a sudden you remove all of that from the air, I call air sleep fuel. So when you're sleeping with a clean source of sleep fuel, all of a sudden your body's able to restore, recover, heal, rejuvenate and not be fight or flight. Playing defense all night, trying to deal with the mold and the allergens and all that. Baby's rooms is the same. And to expand on the baby point, yeah. Having a diaper pail is a big no no, because if it smells like poo, it is poo. And I've never met a diaper pail that didn't stink still. So they're not airtight. They don't have carbon filters. If it smells like poo, it is poo. If it's poo, it's bacteria. E. Coli enterbacter. And if you test the air quality in a baby's bedroom, the bacteria levels are off the chart. So here we are building. Like, if anyone's also getting a nursery ready. Yeah. This is the perfect audience to talk to about this. Get your nursery ready asaP. And if you have a garage, let the build the crib six months before and let it hang out in the garage. Or if you are, if you don't have a place like a garage and you have to put it in the nursery, leave the windows open for a month or two, at least several hours a day, because, and this is, you know, I'm not a fan too often of buying secondhand stuff. Like I definitely wouldn't want to buy a secondhand bed or like a organic fibrous material. But if you can buy a second hand dresser for baby's room or crib, then you're buying it. It's already off gassed. If you buy it brand new on your registry or whatever, it's going to off gas right into baby's face. So if you're buying brand new stuff, letting the nursery breathe adequately for a few months, same thing with the paints. Even low vocs and no voc paints. It's still paint. It's still not awesome.

Dr. Jane Levesque

-: 31:55

It's still chemicals.

Mike Feldstein

-: 32:29

Yeah, it's just, it's like a loophole. It doesn't mean it's not problematic. It's still dying and staining walls and it's still breathing. I've never met a paint that doesn't make Jasper get angry, you know? No, Voc paint is like a threshold. Like it's just, it doesn't mean it doesn't have other stuff in it. So yeah, letting the nursery breathe, letting the materials off gas and then. It's funny, people spend all this time and money making nursery beautiful for themselves or for instagram. Your baby doesn't care. Like, baby doesn't.

Dr. Jane Levesque

-: 32:38

I know. I say that all the time. It's like I want the quality of the air that's good in there. And then what you're saying is to get the paper, the diaper genie out of the bedroom.

Mike Feldstein

-: 34:31

Yeah. The best practice for pee diapers, it's not horrible at all. Pee doesn't aerosolize as much, especially if you have air filtration in there. Like if you have an air filter in your nursery pee diapers, emptying it a couple times a week, that's fine. Putting it in the bathroom is better with the bathroom fan running often, but the poo diaper should go directly to the trash. And I tell this story a lot, but I told Rachel because she originally was like, hey, you know, I was like, let's get those poopy diapers outside. And she was like, hey, it's easy for you to say, but, you know, I'm changing 20 diapers a day and it's a lot and I got a million things on my mind and I was just like, fine, let's put the diaper genie in our bedroom tonight and see what it's like. And she was like, no, I'm not sleeping with that thing in my room. So once to any parent out there that does not want to move the diaper pail out of their bedroom. The baby's room, I just think, has a right of passage. You owe it to yourself and to your child to sleep with it one night in your own room and see how you like it. And also, adults breed ten to 20,000 times a day. Babies breathe 60,000 times a day. You know, their respiratory rate is so much higher, and their immunity and their ventilator, their filtration essentially is not really robust, yet they still haven't gotten all their illnesses and sicknesses out of the way. So if you think about it, you have an immunocompromised baby with a high respiratory rate sleeping in a bacteria room. I just don't like this. And it's not like, yeah, I just get a Jasper and don't worry about it. Jasper will cover the pee. It'll help with the off gassing, the cooking, the particulate, the mold spores, the allergens. But poo is something we should be controlling at the source level. And get that stuff directly outside immediately. If you're in a building, you know, put it in a bag, put it by your front door, throw it down the garbage chute a couple times a day. Like, this is a nuisance. That is well worth it. There's a lot of value in doing this, for sure.

Dr. Jane Levesque

-: 34:44

Yeah, that's really, like, great point. Never thought about it until I was like, oh, yeah, like, that thing does stink. And then you always only change it when it stinks really bad. But by that point, the bacteria level. Yeah, the bacteria level is super, super high.

Mike Feldstein

-: 35:09

I'm actually gonna, you know what? I think it's time for me to film some content around that study where I set up all my gadgets. Adele is to, she does still use diapers. So what I'll do is I'll set up a controlled environment in a bathroom setting, and we'll put some poopy diapers in there for a few days, and then I'll test the air before and during and just actually give people the data behind this. So.

Dr. Jane Levesque

-: 35:31

No, that's a great little. And I mean, so you're talking about your wife is cooking. The Jasper is kicking up. That's like you said that last time, that cooking is a. We made cooking an indoor thing not that long ago, and so, like, the impact that it actually has. So besides having a Jasper, what are some other things that you do to help with a cooking gas?

Mike Feldstein

-: 37:52

By the way, we were at a 27 when I showed you the screen maybe ten minutes ago, and she said, it was red, which means it was 60, maybe 150 plus. And now it's still silently. And we're down to a twelve. And it's continuing to go down. Cooking is definitely the number one source of airborne pollution in a home. I mean, mold is more severe indoors, but cooking is literally a thing that we do that pollutes. So when you, it's not just like even if you're using grass fed, grass finished steak with organic avocado oil, all the right stuff and a clean cast iron pan or whatever, it's not just the meat and the oil that you're breathing in. There's a lot of chemical off gassing and byproducts. When you have heat and protein, you get a lot of other chemical compounds that get created. For example, um, once called polysylic aromatic hydrocarbons. When we would do wildfire restoration, that's one of the things we would be testing people's homes for. Ph, I think sulfur dioxide. And there's a bunch of other things that get put into the air that you can't see and smell. So it's not that the food is inherently bad. It's the chemical byproducts of the cooking process. High heat and protein and oils. Also, when you eat food, it goes into your digestive system, which is this robust machine with acids that break things down. You know, pull out the nutrients you need and filter out the rest. When the food and the air goes into your respiratory system, you dont have that digestive system working for you. So it really irritates your respiratory system. Its very inflammatory, and thats where you get a lot of problems when youre breathing food instead, just because you can eat something, it doesnt, you know, like, you can't drink and eat the same way, just like you can't breathe in the same way. You don't want to sniff everything just because you could eat it. Making sure people's range hoods work. So it's doing a tissue test, taking a Kleenex or a paper towel, making sure the range hood actually pulls at all. I'd say if over half of people's range hoods aren't working for one reason or another, if it's not pulling it out of your hand and holding it up there, like entirely, not half, but entirely, it's not working. And then even if it is pulling, you want it to be venting outside. A lot of people's range hoods vent into the cabinet, the attic, the crawl space. This is not ideal.

Dr. Jane Levesque

-: 37:53

No.

Mike Feldstein

-: 39:18

If the cooking you're doing allows for it, put the range hood. Put your, like, when you're cooking eggs or something, it can be a little annoying. But if you're boiling something, use the back burner. And if you have three burners, use the middle burner. The further back and then the closer to the middle, the more particulates are going to get captured by the range hood because you have more surface area of coverage if you move it to the front. A lot of the particulates don't get captured by the vent unless it's, like, super powerful. So to summarize, on the cooking front, you want to make sure your range hood is pulling air. You want to make sure it's venting outside, not into your attic, because that's going to bring moisture into the attic and create mold. And you also want to make sure that if you don't have great ventilation and the temperature is permitting, opening windows, if you can open two windows on, it doesn't have to be opposite sides of the house, but ideally not right beside each other. But the more across the house, you'll create a cross breeze, and that'll actually purge all the cooking particulate out of the house. So, you know, if it's super hot in the summer or cold in the winter, I get it. You don't have to do it. But when the weather is permitting and you can make your indoor air more harmonious with the outside environment, allow the wind to come inside and get more air exchanges, then the ventilation will be your best friend. And then, of course, if somebody has a Jasper or another air filtration system that's also going to contribute.

Dr. Jane Levesque

-: 39:55

Yeah, it's huge. So when my husband cooks and he doesn't turn on the hood vents, I can. The Jasper will just go nuts. And I'm always like, you got to turn that on because it makes it big difference. And then opening the window, you can almost see the Jasper just going from that 100, 200 to, like, just dropping to the regular almost within like, five minutes, I would say, for sure. But that's something that you brought to my attention last time where I was like, huh, I didn't realize cooking is such a big thing for the house. And it's huge like that. All of them in our rooms will go nuts. Obviously not the one in the basement because it's low, but upstairs, all of them will go.

Mike Feldstein

-: 41:15

So depends on the way your h vac system is working. If it's actually working perfectly, your basement one should go just as red as the upstairs ones because it still should be mixing that air equally so in some homes, 4000 square foot house even, it's equally distributed. Often the jaspers will all be at the same number everywhere. And when it comes to people who live in apartments that don't have balconies or windows and often those range hoods almost never vent outside. That's when like you really need air filtration. It's a big big big deal. If you don't have ventilation then your need for air filtration is that much more dire. And also using high quality oils and you know good pans. People don't realize that nonstick pans expire. I think it's every two years. So either don't use non stick pans but if you do like they're $20, $29 replacing them regularly. So instead of having like five pans just have two that you can keep track of and change them with more regularity. I think that's a good practice as well. And know that your furnace fan is not designed to clean your air. It's designed to keep your furnace free from particles. Hair, nails, screws, dust, dander, etcetera. Because we have a bunch of jaspers at home. Even if I look at my air filters after like a year they're still pristine.

Dr. Jane Levesque

-: 42:00

Yeah our landlord is always on us like you gotta change your air filter. I'm like don't worry, I have my jaspers now. It's totally fine. So let's talk a little bit about occupational. So hairdressers, nail salons, you know some people are working in basements and cubicles. The ones that are very interesting to me as the hairdressers and like nail salons because I think those people are probably some of the ones that are exposed the most to chemicals. And I've had some hairdressers who gotten the Jasper and it's standing next to them that's like just with one little spray of whatever hairspray that they're using Jasper goes nuts and then you know comes back down. Recommendations? Thoughts?

Mike Feldstein

-: 42:07

These are some of the environments with the worst air. Dentists are actually the worst of all.

Dr. Jane Levesque

-: 42:08

Really? Why?

Mike Feldstein

-: 44:33

The Department of Labor, the Department of Defense, one of the big US departments if something ranked, I think it's labor. They rank dentists and dental hygienists as two of the top most five dangerous jobs. More than coal workers, miners, cops, firefighters. Because the two dirtiest place of the body are your mouth and your butt. And when they're blasting high velocity water and air into people's gums all day long that is spreading everywhere. So you have all of these. It's called bio aerosols. And some dentists are using an evacuator to suction in that area. But it's like a range hood. It misses more than it captures. Most dentists don't you? Might be, you know, a lot of people, they are used to the little extractor that they put to pull the water out. Not that there's literally like a big range hood that some dentists use. Most do not use this. They got much more popular during COVID And when you test the air quality in a dental office, it is filled with viruses and bacteria like no other. So I actually refused. Dentists were one of the biggest air. Like for our first year of the company, we only sold air purifiers to dentists and doctors. And I would not go to a dental office that doesn't have high quality air filtration. No way. And the dentist is wearing a mask and the hygienist is wearing a mask and the patient's mouth is wide open and you don't know what disease, even if they're healthy, it's gross. But someone could literally have tuberculosis or a serious illness or just landed on a plane from anywhere. And now you're breathing in their stuff from the dirtiest part of them. So dentists are like one of the largest areas for hazards that we go to on a couple times a year basis. Salons are very bad as well. I believe that to be more of an issue for the people working in the salon. I don't think getting your hair cut twice a year, getting your nails done. I'm very chemical sensitive. I say there is one significant downside to having a Jasper at home, and it can turn you into an air snob. It's like when you discover filtered water, you become a water snob and you don't want to drink tap water. You can taste the chlorine or you can taste the hardness, but the same thing can happen with air. Once you start drinking really filtered air, all of a sudden you go to a hotel, you go into restaurants, you go to an Airbnb, you're like, this air is hard to breathe. This air stinks. I can almost not even go to malls anymore.

Dr. Jane Levesque

-: 44:34

Yeah, malls are terrible.

Mike Feldstein

-: 44:58

Malls are horrible. Not just the lush and the bath and body works. It's all kinds of stuff. They're cooking, they're indoors, and a commercial building is trying to save money on energy. So by nature, they're very airtight boxes, even more than a house. So yeah, salons are very bad. I honestly feel deeply for the people who are working at salons and barber shops and nails and all that stuff. It's terrible what they're breathing in all day.

Dr. Jane Levesque

-: 45:16

What do you recommend? Like does a Jasper? Because you know, I've had people who've gotten a Jasper and it's not, it only goes off when you're spraying stuff but otherwise like the quality is pretty good. And that's where I get confused because I'm like well is it?

Mike Feldstein

-: 46:31

Or this is a lack of education from Jasper and we're working on it. So right now that when it says excellent and green that is only measuring your PM 2.5. You might notice sometimes it goes up to fan speed too, even when it's green. That's because it's detecting the vocs in the air. So this is an education problem and it's our fault and we have to own that. And like for example there's no technology in place for an air purifier to detect mold or to detect allergens. That technology does not exist. You need to use a lab. So we're actually removing the excellent indicator from the new Jasper because it might be excellent from PM two five, but it doesn't mean it's excellent for mold or for bio aerosols or for viruses. It's not detecting everything it can only, it's like when you test your water for total particles, it's not testing it for bacteria or chlorine. Different PM 2.5 is the best thing we have to control fan speed for cooking, for particles, for pollution, for smoke, but it's not everything. So just because it says excellent, it doesn't mean it's excellent. So we're working on that. It means it's excellent from a PM 2.5 perspective, which is the most harmful particle, but it's not like a holistic one size fits all, it's not the.

Dr. Jane Levesque

-: 46:33

Only particle that's causing damage.

Mike Feldstein

-: 47:12

Yeah, so you might notice, you'll people pay attention. Jasper will however kick up to fan speed too and that's when it detects vocs. So the new Jasper screens that we're going to be rolling out and we'll probably send them to everybody who has old jaspers will probably send everybody an upgrade kit. So it doesn't matter what model they have, but they actually will have an indicator light that says Voc scrubbing. So when Voc mode is activated it'll show you on the screen. Yeah so that is very important and we're gonna have that there. So in a salon though, it's just horrible. Hairspray, salons, nails, all that kind of. If you smell fragrances. Yeah, it's bad stuff.

Dr. Jane Levesque

-: 47:16

Yeah. And so would you just keep the Jasper on at like speed three the whole time?

Mike Feldstein

-: 47:19

In what setting are you referring to?

Dr. Jane Levesque

-: 47:35

Like if you're a hairdresser? Because this is the issue, right? Like if you're a hairdresser or youre own a nail salon and it's like not really an option for you not to spend time in that area, but it's impacting your overall health and potentially fertility. Like in my space.

Mike Feldstein

-: 48:17

Yeah. So I would say when it comes to people who are working in salons, smart mode would do a lot still because it's going to be nonstop, but fan speed two would probably be a perfect balance. Wherever, it's not going to be loud, it's not going to be intrusive, and it can be running all the time, so. And also there are holistic, more holistic, at least in Austin, there's holistic wellness to laws and spawns spas that have better ventilation, they have better, less toxic products. So if you're a consumer and you can find a more natural place to go, that would be good. But if you work there, I would really advocate for yourself to have a high quality air filter running all the time.

Dr. Jane Levesque

-: 48:37

Yeah, for sure. And then just like changing up the products because I think that's a really big eye opener for people too. Right? Like getting your, if you're not supposed to get your nails done when you're pregnant, then like why are you doing it on a regular basis? That's kind of, you know, the approach that I take on you touched already on. You don't really have smaller products because they don't really work.

Mike Feldstein

-: 51:23

Exactly. There's no pickup truck that's the size of a Honda Accord because it wouldn't pull anything because it would be too small. The laws of physics apply here. If you were to make a small air purifier, it would have to be so loud, it would have to sound like a jet engine to be moving enough air at all. Size really matters. It's like if you think about a car, the first gear is the loudest gear. When you're on the highway on fifth or 6th gear, 10th gear, it's quiet because the bigger the gear, the less rotations for the same amount of movement momentum. Jasper is the same. So if we would make so much money if we made a 399 or 499 affordable air purifier. But I can't bring myself to make somebody a product that is not excellent. If somebody, there's other companies out there that make tiny air purifiers and if we're not truly solving a unique problem in the market, then I don't see a point for us to exist in that market. So we are, and we're not trying to be everything to everybody. You know, if some people are on really tight budgets, we totally appreciate that we can't be everything to everybody. And if somebody wants a really effective air purifier, there are ugly, large, loud options that clean the air just as good. What we are for. If somebody who wants a quality machine that's going to last decades, no headaches, no nuisance, amazing support, beautiful aesthetic, easy to set up, easy to use, fits in a corner. That's who we're here for. To those who are like, honestly, I don't care about my house design. I don't care at all. Like, we're not the machine for a contractor to use on construction sites. They can buy a big, ugly metal box for cheaper that will clean the air better, but it's not really a consumer product. So same thing. That's why we're working to get into a lot more hotels. I literally travel with my Jasper and it's incredibly annoying and it's not fun and the box gets damaged and I obviously sometimes I can't bring it home. So we're working to educate and I. 14 days, I'm going to be at a hotel summit in Miami educating hotels on air quality and air quality's impact for sleep. Hotels don't realize, they say they're in the service business and they are, but they're really selling sleep as a service. They're in the sleep business and if they can increase the quality of people's sleep by 50, 60, 70%, even 20%, that's going to be something for them to start competing on. So we're here to help the hotels who care about excellent sleep. Like what an amazing opportunity for hotels to have whatever, eight sleeps, humidity. Like if there was a biohacked, you know, health optimized hotel that was an extra $100 a night, 200 a night. So many people would sleep there. It would help you with jet lag and humidity and mitigate the sleep impacts of the year. Like the jet lag and the dryness and all that.

Dr. Jane Levesque

-: 51:39

So perform at conferences, right. Like usually you're traveling for work and whatever. And if you're traveling and it's poor, it's huge. Yeah, that makes me smile because that was, you know, another question. It's like, what do you do with travel? Because sometimes you walk in and it's like the hotel is like, it just stinks.

Mike Feldstein

-: 53:16

I'm going to start also making a content series because whenever I travel, I bring all my air quality detectors. I have a $5,000 particle center sensor Voc detector. I bring it with me and I test the air and then I test it again with Jasper running. And I typically get about a 95 particle reduction, 95% production reduction in 2 hours. I can get about an 80% reduction in 20 minutes and it changes the game entirely. Now there are however, and also, like you said, for conferences, you want to be performative, you want to be focusing, but nothing worse than taking your family to disney World. And you get sick on day two because the person who was there before you had a cold. And now it's like people get sick traveling all the time. It's not from the plane. It's really not. I've tested so much air on planes. Planes have some of the cleanest air I've ever tested. Their filtration systems are world class. The CO2 is high so that can give you some fatigue and brain fog. The humidity is sometimes dry. Drink some water, that's not great. But from a particle standpoint, they're like operating rooms. Hotels, on the other hand, have carpets and horrible air. That's often why you get sick. So how annoying to spend three to $13,000 on a family vacation and you get sick on the second day. And often it's an air quality thing. You're not eating or drinking anything in the room and you're not rubbing it on your skin. So the only way your hotel room is going to make you sick is if you're breathing it in. And a lot of times when they have mold, they just paint over it. So a couple tips. If a hotel room is very dry, put water on a towel and put the towel in front of the vent or the radiator and that creates a natural humidifier. That's kind of a tip and trick that I use on hotels a lot.

Dr. Jane Levesque

-: 53:20

Yeah. And then like open windows if you can. A lot of them don't have windows if you can.

Mike Feldstein

-: 53:23

They almost never open. Yeah, almost never.

Dr. Jane Levesque

-: 53:31

Yeah. That's a really good one. Do you do any essential oils or anything like that? Or that just kind of. Max masks the smell but doesn't do anything.

Mike Feldstein

-: 54:22

Yeah, it actually triggers the Jasper. It's really hard to find a clean essential oil. And just because they were clean last year. It doesn't mean they're going to be clean on the next batch or the next year or if they change manufacturers. So I don't know. I think essential oils are really great and they smell really nice, but I like them only if I'm filtering the air, if I have a window open. I don't like using essential oils in a contained space. You know, where do the essential oils come from? Nature. Where is nature used to living? Outside. So when you take an essential oil and you trap it indoors, that's just not where it wants to be. I actually get nauseated from essential oils because essential oils want to breathe too. So if they're not, either the air is not being filtered or you don't have fresh air and ventilation, then I steer clear of that stuff. But if you have filtered air or a cracked window, that I think it can be a great tool.

Dr. Jane Levesque

-: 54:38

Yeah. And like a good way to advocate for people, like, with occupational stuff is do you recommend? Because I think having data is really helpful. Would do you recommend, like actually getting a particle measurement? How do you convince people that they need this?

Mike Feldstein

-: 54:45

I've seen people get fired from their jobs, from complaining about the air too many times. And I would say that's not the place you want to work at anyway.

Dr. Jane Levesque

-: 54:46

For sure. Yeah.

Mike Feldstein

-: 55:46

Truthfully, no occupational places have good air. No homes have good air. Indoor air is bad. Indoor air is dirty. We weren't meant to live in these Tupperware containers that we call homes. If you trap trees, the sun and wind, and you remove yourself from nature in a home that is built from chemicals and off gassing materials. I've never tested a home before with excellent air. And offices are worse because they have to really prioritize cost and efficiency even more than a house. So, you know, you might not be in a factory with critical air, but if you work in an office with carpets, with materials, with printers, like laser inkjet printers, you know, much of the ink is floating around the air. Offices are of horrible air. That's just the reality of the situation. So a good employer actually knows how to put high quality air filtration in and explain that to their staff. You're going to get better focus, better productivity, you're going to decrease absenteeism, you're going to have increased loyalty. Like, employers will actually make money by investing in clean air, and the people we work with have seen that, but a lot of people haven't yet.

Dr. Jane Levesque

-: 55:51

Yeah, if we can finish on this, like, how would you build a house for optimal air quality?

Mike Feldstein

-: 57:29

So ideally it's in Hawaii or Vancouver island or Costa Rica in the rainforest. And it would be harmonious. Like it'd be a treehouse that has no doors and no windows, just a big screened in porch. But that's not really practical. And that's my way of saying like trees and wind and sun are actually what you want. But for everybody else who needs to live in a house or an apartment or something. If you were building a house custom from scratch then I like in floor radiant heating to cut down on dust. And I like an erv system that has a HEPA system installed so while your air is being pulled in it's being filtered on intake for pollen and smoke and mold. And then I would have jaspers decentralized in each bedroom of the house to filter the air. I would have a whole home water filtration system depending on hardness and softness. And then literally I'm talking no expenses spared. I would order bottled spring water over any filtration system. Like I, when I drink reverse osmosis water does not quench my thirst at all. I still feel dehydrated and they say remineralize it and add stuff back in. But I want water that comes from the ground perfectly. Stripping my water and then trying to put it back the way nature intended it to be just doesn't sit right with me. I haven't gone deep here. I can't say that that's not the right way to do it. But if you can get spring water, it's perfect. Water is perfect the way it comes. It rained the ground, filtered it, you drink it. Awesome. You know the spring companies still usually run it through a sediment filter or something like that or I maybe a little uv but they're not stripping everything out of it. Now that's from building a house's perspective.

Dr. Jane Levesque

-: 57:37

And like no carpet? No. Would you do like wood versus brick? Does that matter?

Mike Feldstein

-: 59:44

I'm torn on carpets because I think carpets are really comfortable. And I think area rugs that you shake out and if you have a hepa vacuum and you vacuum them. So if you have a carpet you know you need to either get them steam cleaned once a year and you should be using a hepa vacuum to vacuum them seasonally. But if you aren't going to have good carpet hygiene then you shouldn't have carpets. But you know they're, they're softer on my knees. They make you feel more in your feet. They feel very comfortable. So air. I think area rugs are really effective. So not like built in carpets but large area rugs in your bedroom, in the living room. I'm not super opposed to that. Also, it depends if you're filtering your air or not, because if you have significant air filtration in your home, then you're capturing all these particles before they land on the surfaces, before you have dust, before it's in your carpet. So, yeah, if you aren't filtering your air, no carpets is better. No furniture is better. Like, all of these things are porous things that capture more stuff. For me, I want to. I have wi fi. My house actually came with hardwiring, and I like, no Emf, but I have wi fi. I've made a choice that the. I'm using an Airpod right now. You know, I'm not perfect because I think perfection is the enemy of good. I want to be conscious with my choices. So some of my choices might be EMF problematic. I use a nonstick pan sometimes. Rachel doesn't. I have not been able to crack the coat of stainless steel and make it not stick to the pan. And now I'm burning everything and putting more particles in the air. I'm scrubbing it, I'm cleaning it. So I use a nonstick pan because I only cook once or twice a week. But I change my pans often, so I think everything's a balance, and I think the worst thing for your health is obsessing over everything. So I think you got to decide, don't be an unconscious consumer that doesn't look at if you can dial in, if you can get organic food, use some better oils, use some, you know, filter your water, filter your air, use non toxic cleaning products. It's an 80 20 situation.

Dr. Jane Levesque

-: 59:56

Yeah, I was gonna say that's at least 80% of what you should be doing, and you feel 100% better. I think it's the unconscious, like, when you're not aware of what you're doing and the impacts that it has, that's when it's an issue.

Mike Feldstein

-: 1:00:21

I feel like I remove gluten from my diet, and my skin is just, like, instantly improving. And once I took a month off gluten, if I eat a piece of bread now, I am done for the day. I want to lie down, and I know the real answer. And if my body says, lie down, I know the right thing to do is go for a walk for an hour. Like, do the opposite of what it's like. Sometimes you want to listen to your body, and then sometimes you want to do the exact opposite.

Dr. Jane Levesque

:: 00:21

What's the body's telling you that? Because it's tired but it's not what it needs. It's tired from processing it, you know because it's a lot. It's a big hit. Just like you might be craving sugar when you're tired but it's not because you need sugar, it's because you actually just need sleep.

Mike Feldstein

:: 00:35

Is this a good place to wrap or do you have any additional questions?

Dr. Jane Levesque

:: 00:38

No, that's it. That's what I thank you. How to build a house how to have the. I think what you said before it's, I don't want to say it's cheap but like it's an easy thing to do. Once you filter water, if you're still drinking the same amount of water the quality of that water coming in is much better. And the same with like I have my jaspers just turned on all the time now instead of just when I was in the room.

Mike Feldstein

:: 01:01

When you travel put them on fan speed three as well because when you're traveling the noise won't bother you. The energy is very effective and that way it's going to be filtering the air while you're gone. And honestly I used to think jaspers were expensive. I really did. If people buy the more you buy the more you save. We are able to give discounts on them. But here's the thing people, if you have a mold problem in your home and if you have a house you have a mold problem. I've tested the error of three to 5000 homes before I've mold is outside, mold is inside, mold is everywhere. The problem is outdoor. Mold has the sun, it has the wind, it has hydroxyl radicals from the wind, it has filtration built in, it's got uv from the sun. You don't have these things inside. They say 70% of homes have mold. I think it's more like 100% of homes have mold, at least 99%. It's better in Alberta where you are, it's better in the dry climates but in the desert climates they get the dust storms and that has ancient mold from back when the, when that was underwater. So I believe if you have a mold problem it's not usually a big black patch of mold that you can see. It's airborne mold and mycotoxins that you can't see and you can't smell, you can't taste and it doesn't mean they're not really having an impact on you. And because the mold doesn't want to be trapped in the house any more than you do and it's trying to survive and escape. So it's trying to replicate and grow and create mycotoxins and it's under stress in your house, especially when you try to make it, when you add cold or cleaning agents, it's trying to survive. And yeah, when you heat it also helps it grow. So it's an uncomfortable mold. Doesn't want to be indoors either. This whole indoors thing is not good for any of us. And you know, they say humans are closer to fungi than fungi is to the rest of plants and vegetables. So just the way you want to get outside, so does the mold. And if you have a mold problem at home, you're typically going to get a restoration contractor trying to charge you five to $100,000 to start ripping your house apart. And if you test your air a week after he's gone, it's going to be moldy again. So an air purifier for $1,000 is expensive, but to spend $2,600 to have whole home air filtration, your pollen is done, your smoke, your mold, and then for a little over a dollar a day per filter, you got clean air for life. If you understand that what you're buying is essentially mold free living and you're saving tens of thousands of dollars of playing whack a mold, it's actually very cost effective. So it depends the perspective that you have.

Dr. Jane Levesque

:: 03:22

And yeah, it's been eye opening for me. Like with the stale, the, when you come. So we're going away for a couple days tomorrow and usually when you come home there's just this stale smell because there's no circulation. Right? Like sure the fan is still running, but like we're not in the house, there's no doors that are being opened and closed and whatever. And so that trick of turning all the air jaspers on speed three, it's like, it's huge. I come home and the air is just fresh and you're like, okay, fresh air. This is what it's, there's no circulation.

Mike Feldstein

:: 03:52

Like usually if you leave for a month there's more dust accumulates and everything and you're not living in the house. And usually people turn their air conditioner or their heat down to be more efficient, which means their furnace fan is only running a little bit of the time. Yeah, some furnaces allow you to keep the fan running consistently even if the ac and heat aren't running it, which is a great idea. Do you know what day you're going to? Is this just for your community or do you intend to drop this as a podcast.

Dr. Jane Levesque

:: 04:15

Dropping this as a podcast.

Mike Feldstein

:: 04:17

Okay. Do you know when you want to drop it?

Dr. Jane Levesque

:: 04:19

No idea. My production team will do that.

Mike Feldstein

:: 04:22

Okay, well, whatever date, let us know when you know. And whatever date today is for anyone who's like, you know what, I decided I want to invest in clean air. For the first week after the podcast comes out, we'll increase the code doctor Jane to 20% instead of 10%, and then it'll go back to its evergreen 10%. And remember, that is not instead of that will combine with the discounts on our website. So we give 10% off if somebody buys two. So 10% plus 20% is 30%. So they'll see on the website, the more they buy, the bigger the discount gets. And your 20% will stack on top of that, and then it'll go back to 10% forever. So the day that this comes out, today or yesterday, depending when you're listening this, it'll be 20% off for seven days. And yeah, just let your have your team shoot us a message and let us know when so we can upgrade the code for your audience.

Dr. Jane Levesque

:: 05:10

I appreciate you. Thank you. I hope people understand how valuable it is. Like, it has been a game changer for my kids. Like, honestly waking up with how much sick they've been, like, basically not getting sick and getting over the cold. And my youngest having basically a wheeze that I thought was from the time where I was pregnant with her at the nine month mark, there was a lot of wildfires, and I know that impacted her lung development. And it's huge. Like, she doesn't have that rasp anymore. She doesn't have the wheeze. She doesn't get sick. Like, it's insane. So forever grateful for you and your product. Thanks for being here, Mike.

Mike Feldstein

:: 05:43

My pleasure. Have a great day.

Dr. Jane Levesque

:: 05:45

Thank you so much for listening to read the full show notes of this episode, including summary, time stamps of guest quotes and any resources that were mentioned on the episode. Visit drjanelevesque.com podcast. And if you're getting value from these episodes, I'd love it if you took two minutes to share it with a friend. Rate and leave me a review@ratethispodcast.com. doctorJane the reviews will help with the discoverability of the show and it who knows, I might share your review on my next episode. Thank you so much for tuning in, and let's make your fertility journey, your healing journey.