In this solo episode, Joe Fier dives deep into the groundbreaking concept of "cloning yourself" using AI technology. Joe explores how AI clones can transform content creation, lead generation, coaching, team training, and personal productivity. Drawing from his experience building over 300 AI clones for top industry leaders, Joe walks through practical use cases, dispels common misconceptions, and offers listeners a glimpse into the future of digital media and scalable expertise. If you've wondered how to amplify your knowledge, connect at scale, or relieve bottlenecks in your business, this episode is packed with insights for creators, coaches, entrepreneurs—anyone ready to leverage the power of an AI-powered digital twin.

Topics Discussed

• The Bottleneck of Human Knowledge: Why time, energy, and attention limit our outreach—and how AI can help.
• Defining the AI Clone: What an AI digital twin is, various forms (scripted vs. unscripted), and practical applications.
• Major Use Cases for Clones:
• Public-facing (lead generation and FAQ)
• Private/member support (enhanced coaching, accountability, retention)
• Internal team training and operations
• Personal productivity and self-reflection
• Conversation Funnels: How a single chat with a clone triggers dynamic actions, automations, and personalized recommendations.
• Real-World Examples: Stories of industry leaders (Arnold Schwarzenegger, Gabby Bernstein, Lewis Howes, Cody Sanchez, and more) using AI clones to scale their impact.
• Differences Between Delphi AI Clones and ChatGPT: Privacy, personalization, embedding, integrations, and control.
• Benefits for Content Creation: Repurposing content, generating posts, structuring emails/newsletters, and even outlining books.
• The Future of Scalable Expertise: Predictions for widespread adoption by 2026 and how even non-celebrities can leverage this tech.
• How to Get Started: Free audit and hands-on demo with Joe’s AI clone.

Resources Mentioned

• Get AI Clone Demo & Audit: hustleandflowchart.com/audit
• Studio 1 Design: https://studio1design.com/
• Dan Martell Episode: https://hustleandflowchart.com/buy-back-your-time-dan-martell/
• James Schramko Episode: https://hustleandflowchart.com/mastering-change-unleashing-your-potential-in-a-rapidly-evolving-world-with-james-schramko/
• Gabby Bernstein Shows Off Delphi Clone: https://www.tiktok.com/t/ZTr9BH3oK/

Connect with Joe Fier

🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe

📰 Newsletter: https://hustleandflowchart.com/subscribe

🎙️ Podcast: https://hustleandflowchart.com/

🔗 LinkedIn: https://www.linkedin.com/in/joefier/

📸 Instagram: https://www.instagram.com/joefier/

What's happening, Joe here, and we're back.

This is gonna be a solo episode, and this one is extremely visual, so if you're

on the audio podcast, just make sure you're over and watching some video.

We'll make sure it's all linked up.

YouTube.

Now, recently I've been, I've been speaking to so many groups and different

podcasts and, uh, masterminds and all that stuff on this concept of cloning.

Ourselves, cloning yourself, and it's, it's super fascinating and I want to

share the latest and greatest with you and show you the visuals and why you

we're living in this time right now.

That is, it's, it's on the brink of things changing for, I, I truly believe that

we're living in an age right now that is.

Super exciting.

There's some frightening bits as well, but with AI we now have the ability

to completely scale ourselves in ways that we never thought possible before.

So that's what we're gonna be talking about here.

And I have some slides to basically walk us through this whole thing.

So you'll see me looking down, but uh, just, just.

Follow along.

This will be great for audio as well.

So definitely don't lose if you're driving or, or you know,

don't, don't just turn this off.

So, but the big thing here I want to make sure everyone understands,

is that you are absolutely the bottleneck and it's your time, it's

your energy, it's your attention, but it's not really what you're thinking.

So I'll get to that in a second, but.

A lot of us are just stuck in this old way of thinking of doing things manually,

you know, so this could be working with clients, it could be, uh, working with

your team or offering customer support.

All this stuff is eating in your time, eating in your profits.

Uh, there's training maybe with your, your team or with your clients as well.

There's ways to enhance and scale you, so you could do more and better training.

How about creating content?

As well.

There's a whole bunch of new ways you can create content, even if it's,

uh, I'm not talking about repurpose content, but new forms of content

structured in a way that Unite might not have ever thought about before.

We'll talk about that.

There's new ways to generate leads, generate sales and monetize,

and essentially just engage and connect with people in more ways.

You know, a buddy of mine, Tom Schwab, who will be on this

podcast, has been on in the past.

He, he believes we're all one conversation away from something

great, something magical will happen, whatever it might be, and that's

exactly what we're talking about.

I couldn't agree more with him.

So when it comes back to that whole bottleneck thing, it's not your lack of.

Effort that that is the bottleneck in all of this?

I think, uh, I don't know if it's just me, but I feel like we're all

working harder, at least thinking harder or thinking more of these ways

that we can do better for ourselves, our families, our clients, our team.

And so it's not a lack of effort.

That's the bottleneck.

It's actually the knowledge that we have.

We haven't been able to.

Spread our knowledge in a way that can now connect and engage and, and

honestly change the lives of people around us because we haven't set

up the systems to do it properly.

And if you're watching the visuals right now, I'll kind of talk through this,

but the idea is that you have your mind.

And your mind has allowed you to produce things in so many different forms.

We don't always choose to put 'em out in the public, you know, like

we're not always putting things out in a po uh, podcast like

this, or on a YouTube channel, or going on other people's podcasts.

You might not even be posting on social media accounts like LinkedIn,

Instagram, Facebook, TikTok, X, Twitter, whatever you wanna call it.

Those are all public areas that we're posting.

But maybe you have some other, you know, uh, you have diaries that you've,

that you're recording somewhere.

Uh, even if they're written that's technically recorded, you know, if you

wrote it down, maybe you have different training manuals, uh, SOPs and things

that you've shared with your team.

You know, you have all these documents that maybe people aren't

necessarily reading, maybe not even yourself, they're not getting updated.

Possibly the emails, uh, zoom conversations, what you've

published on the web on your.

On your website, uh, your members area to your client, your

private area, all this stuff.

Is so it, it started with your mind or maybe with a few minds, collective

minds, you know, your team or mentors around you, and then you choose to

somehow bring it out into the world.

And that's what I'm talking about.

So the bottleneck right now that all of us are facing, even if you

don't think you are a creator or a person who is putting stuff out in

the web, but you're using your mind to make things happen in the world.

That's basically everybody, right?

That's being human.

Then the bottleneck that you're facing is this knowledge bottleneck, and

that's what we're gonna talk about.

So I want you to ask yourself, where is your time going and being like ruthless.

And you know, Dan Martell, he was on the show, uh, months back.

He talked a lot about this.

Uh, James Schramko's, another guy, a good friend of mine.

From years past, uh, he's been on podcasts episodes that I've had on here many times.

He talks about his time and where is your attention going?

Energy.

Because all of that, you know, that energy is flowing exactly where you're

putting your attention and your time is the finite resource out there.

We get to expand that and I believe that we're living in an awesome

time right now where we can.

Do this with what I'm about to show you with this whole cloning concept

and how you can expand your knowledge.

So imagine this, like with this new technology that we're, that I'm talking

with you today about, uh, being a coach, you can be more, uh, connected

to people that you're coaching.

You can, you can now personalize to one, to many rather than one to many.

And just talking at people you know, now you can actually engage with them.

Your marketing can now be tuned up into your own voice and how you

speak, and that's how you can create.

Better marketing assets.

Uh, you can have better training internally into your team.

So you know, your team is getting questions answered instantly, and

it's catered to exactly what they're looking for and who they are.

It's not just a general answer.

And podcasting, so like what I'm doing right now and also on YouTube.

This is why I found this technology almost three years ago was exactly this.

I wanted to make my podcast a two-way conversation.

I didn't want to just talk at people, and even if it was a guest, I didn't

want to just know that this is just a conversation between a guest in me.

But I wanted to open this up to people who are listening and watching all

around the world, no matter what language you might be speaking, what

time zone you're in, if you like to text chat, if you like to voice chat.

I mean, there's so many ways that we can expand the thoughts and the ideas that I'm

putting out into the world, but also you as well, so people can actually chat with

this version of you while you're sleeping.

so you probably know who I am.

My name's Joe Fear, of course, and I've, I've co-founded a company called AI Build

Team, and that's what we do is we actually build out AI clones, and it's using the

technology platform called delphi.ai.

I was the first user of Delphi almost three years ago.

Um, since then have been working on a ton of clones, nearly 300 clones we built

now for some of the top CEOs, coaches, experts, creators, educators in the

world are choosing to clone themselves.

And we also head up the head, uh, the build team for Delphi ai.

So it's, it's really, really fascinating in this time, and I kind of already talked

about this a little bit, but how I found.

This cloning technology came from me wanting to make this what you're

watching and listening to right now, a dynamic two-way conversation.

So with the millions of downloads and people who have listened to this

podcast over the years, I wanted to give people an opportunity to tap into

the knowledge that has been on these, what some, something like 700 episodes.

I actually kinda lost count, and now there's this massive

library that anybody can tap into.

You can as well, and I'll give you some ways to do this if

you haven't tried it already.

But you know, now people can have this human-like conversation with my AI clone,

and it's not a, a, um, dumb bot or a chat bot kind of, you know, question answer.

It actually has personality.

So about three years ago I was testing 20 of these and I realized

that most of them don't have the personality that I was looking for.

And if you want to test out what my AI clone is, and it's trained on something

like 15 million different words over the years, and it's always updated,

you can actually scan this right now.

You can also go to hustle and flowchart.com/.

Audit, A-U-D-I-T hustle and flowchart.com/audit, and I'll tell

you what that audit thing means.

But on that page, you will see my clone, my AI clone, and you can

actually interact with it right now.

So it's, it's really awesome.

But let's define what the heck a, a clone even is.

'cause most people don't grasp what this technology is yet.

Uh, even though I feel like in 2026, my prediction is that everybody

is going to start thinking of.

I should actually clone myself because I can't do everything.

I can't be everywhere to everyone.

And I with the tech now, I can use this cloning technology to actually

expand my time so I connect with more people and also save time

and do more things that I enjoy.

So just keep that in your mind.

But AI clones.

Clones come in a couple variations right now, and the term clone digital

mind is sometimes used as well.

Uh, or a replica, you know, a replica of you just in a digital form.

It's kind of a long way to say it, but think of it as a digital

mind that's always available.

It's based on your content.

It has your speaking style in mind, and you get to define its purpose and it can

have different flavors of its purpose.

For different use cases.

We'll talk about it, but it's accessible 24 7 across the web.

It could be embedded different places.

It could speak 50 plus different language.

And even more all the time.

Uh, it's text, audio, and there's so many other things that are coming as well.

You could have SMS, WhatsApp, slack, all these integrations to your CRM.

It's trained on stuff that you put into it and it's private to you.

You have control.

We're not talking about chat, GBT, we're talking about something that you

actually have the keys to and can control.

So if you start to think about this, and if you're looking at

this visual, I'll describe it.

One conversation or one chat.

Can actually power so many different parts of your business

or what you do in your life.

So the four buckets that typically are how we clone people, which is interesting

to say, is like I clone people and it's true, but like just imagine a conversation

begins and different things can happen.

So on one arm of this, like if you imagine the conversations in the

middle, and then if you branch off into one arm of it, you can have public.

Style conversations that live on your website and you know,

uh, that's for the public to see that can help you capture leads.

It's a new way to generate new leads.

There could be another arm of that that goes to private.

So let's say you have your clients, the people that are paying you money, or

they've joined some private community.

That can guide clients to, uh, be almost like a companion

or an accountability buddy.

Have them do more of the thing that you want them to do, that they're,

that they're paying you for to get some kind of result and value.

So you have the private side.

Then there's another arm that could be internal.

So that could support your team, you and your team to do their best work.

So they're not having to come to you for every question all the time,

or the same question all the time.

You could ask, also have another arm that's a personal version

of the clone just for you.

So let's say you want to develop some of your ideas and you

want kind of a sounding board.

You want it to maybe analyze how you're.

Thinking maybe some of your previous work, it could bring it to life in a

new form that you give it some, some new thoughts, but it's based on your content.

Just remember that like all these conversations are based

on what you provided, and that's what's really powerful.

Now there is a distinction because clones, like I said, come in different forms.

There's a clone that you probably see more often, which are things on

like TikTok, Instagram, social media, and those might be a video clone.

So things like if you think about Heygen or Synthesia and there's all these other.

Platforms out there that allow you to clone yourself, like meaning

your, your face, or maybe it's just your audio, like 11 labs.

Those are scripted.

So just think about it this way.

There's scripted clones and there's unscripted clones.

Scripted clones are things where literally you're loading up a script and then

having it render this version of you.

It could be audio, video, text.

What we're talking about here and what I'm really more pumped up about and

actually something that can really scale.

You are the unscripted clones.

Those are the ones that I'm talking about here, like the Delphi platform that allow

you to load up a knowledge base, a body of work, your intellectual property in a way.

That it now knows your personality, how you write and speak.

So when people interact with it, they actually get a personalized,

dynamic conversation that is unique every single time.

So it's not scripted and there's not someone behind the scenes.

You know, you're not having to.

Have a response for every little thing.

You basically tune it up and then it's, it's out there flying

on the web available to all.

So that's what's so powerful.

That's what, again, you can scan this code and actually experience

it yourself if you're looking at it.

If not.

Just pause really fast.

Open your browser and go to hustle and flowchart.com/audit

and you will see on there.

There is a way if you want to get a free audit from me and my team, we actually

have a way to give you a great map and a picture and we'll walk you through how

you can use cloning in your business.

So either scan the QR code to go get that right now and play with the clone.

Or you can go to hustle and flowchart.com/.

Audit.

All right, moving on.

So we built over 300 of these things, and I, I tell you, the demand is hot.

When people understand what this thing is, it's kind of wild.

So the, the faces that you see on here, some of the folks that

we've had a hand in creating their clones, and we're talking Arnold

Schwartzenegger, there's Gary Breca, there's, there's, um, Gabby Bernstein

and a whole bunch of other authors.

Experts and celebs and all these awesome people that are seeing

the power of expanding themselves.

Now, I will say you do not need to be a celebrity to harness this technology.

I think that's one big thing is we've had so many service providers, I mean,

I'm even like literally home improvement.

Jan people are running janitor businesses have used this and love it because

it expands what they're doing with their team and their clients as well.

So don't think that you're, you know, you need to be some prolific

author or celebrity or creator.

To actually make this work.

You can literally just have like a blog or, or some writing that's not

even published online, and it will help you scale yourself, trust me.

Um, so Cody Sanchez, this is one that, that was developed on, uh, Delphi.

You can see it lives in apps.

It can actually be embedded everywhere.

It could send text messages.

Uh, this is my buddy Greg Meles.

He was actually on the podcast and we talked about it as

well, so go check out Greg.

He's using it@studioonedesign.com as a lead generation device, and it's great.

It helps audit people's websites.

Gabby Bernstein, she just released it recently within her.

App and um, and actually she's been like blowing minds left

and right, including her own.

There's even a clip of her recently.

Maybe we'll find that and drop it in here.

Uh, where it shows her on stage actually showing off her Delphi

in real time to like 1200 people.

It was talking to the audience and talking to everyone, and

it was, it was phenomenal.

And she was, Gabby was awesome and blown away.

She's also been on the podcast back in the day.

I'm gonna try to get her back on to talk about this.

This guy Sean, here's in the real estate business.

He's using it to help get 'em, uh, more clients and stuff in the Airbnb market.

And Lewis, how is using it to expand what he's doing with podcasting and his stuff?

So again.

Tons of uses for a clone.

And I think this, if you're watching this, uh, this frame right here on

screen is kind of like the aha moment that people typically have is, how

do I use a clone in my business?

Because one clone can have a whole ton of uses, and again, it's like

the four quadrants I talked about.

You have the public facing, you have something that could be embedded on

your website publicly that can act as.

You, but available 24 7 trained on all your stuff so it can answer questions, it

can help people kind of guide 'em closer to the other stuff you have to offer.

So you can capture them as a lead.

You can have it answer FAQs, it can educate.

And lead them to whatever the next step is in your customer journey.

You could have a members or a client section that's kind of like the private

side of things where it can help answer questions about your programs, you know,

if you're already selling something.

As a, uh, you know, an educator online or a coach or a consultant or anything

that where, you know, you have like a private group that you want to give

them a different experience that's not public that lives within this gated area,

so it can live in your members area.

You know, there's people that embed this into their Kajabi platforms, their, um,

you know, their ClickFunnels platforms, their, uh, mighty Networks School.

Um, circle it, it can all live inside of these places.

And then it can be trained on just that content that's private and secure.

So it's embeddable there.

Just imagine what it can do.

It could boost, we've seen it boost retention within, uh, those groups.

That means dropping churn, it increases engagement, and people

just being completely floored in the fact that they have a companion now.

That, that sounds like you and me, you know, like whoever's, uh, managing

that group or running that thing.

But it also takes the pressure off of you or your team who might be managing

that community because now there is a resource that people can go to to

get their answers really quickly.

And, and honestly it just takes the pressure off of everyone.

People love it.

Uh, the internal team side of things, like I said, you could put your SOPs in

there, your trainings, all that stuff could be updated in real time too.

Whenever you have some new stuff that's developed and then it's

available to your team 24 7.

So they're not going to you asking you again, oh, how do I do this thing?

Or if you have a new hire on your team.

You can actually have them go through your clone for their initial

training and then, you know, even have it, assess them if you wish to.

Uh, there's so many cool things.

I mean, you can get very creative, but the idea is to reduce any of that

repetitive nature and the, um, you know, and reduce inconsistencies as well.

So now you know that your clone actually has your back and will

start training people and giving the best resources to your team.

And then the last one I actually is one of my favorite is a personal,

private version of a clone.

Then I can literally take it around on walks.

I'll talk to myself, and I do it all the time anyway, so I might as well talk

to my clone and actually get feedback based on how I want it to speak to me.

So I actually program mine in a way.

That holds me up to a higher standard.

So it actually tells me if I'm not thinking too clearly or, Hey

Joe, I think you have a better idea if you went this route.

It actually has my best intentions there.

That's how I programmed it.

And all these things basically can be programmed in different ways.

That's what, that's what we do.

My company and I. So just imagine like with each one of these public

facing members, internal and private, they all have these different rules

that have it interact differently depending on who's engaging with it.

And sometimes you can actually, you can also gate content

in different ways as well.

So here's another aha is uh, that one check can do so much.

So I'm just gonna kind of open your mind even more so crack that open even more.

And show you how a conversation can also lead to an action.

So something to happen, it could be as much as like, you know, um,

I won't say an agent because that's where, you know, you can get really

crazy if you know about AI agents.

You could do.

A ton, but what I'm talking about is, is you as a person, so you are not a robot.

Uh, but at the same time, we want to expand your knowledge

and have it help others.

So there's, um, through that course of conversation, a single

chat can trigger things to happen.

Different automations.

Now, you know, Delphi can do a ton.

Uh, Delphi is not an agent platform per se.

I wouldn't view it like that, but.

Keep in mind, you know, Delphi could be hooked to other automations

where other things can happen.

So it's all about getting creative and understanding what's possible now.

And uh, you know, hopefully you are watching this part because there's a

really cool visual that kind of shows.

Almost like a funnel.

So if you were to imagine a conversation funnel, yeah, it's just like a funnel.

Like you, you're probably used to online, you know, as digital marketers, we, uh,

we have used funnels for years now to take people from like a free thing to

some kind of low ticket offer, maybe to a bigger offer, maybe an upsell.

That's kind of like a funnel now.

You could do that through conversation.

So it's kind of a conversation funnel.

I'll just stamp that right now.

TM Conversation Funnel.

Joe Fier said it.

Um, I don't really care, but, uh, the visual here that you're looking at, if you

are, and I'll describe it, is on the left side of the small part of the funnel, you

have someone engaging with your clone.

So the platform IE Delphi can identify who that user is and based on where they're

engaging with this thing and who they are.

It will give them access and speak to them in a certain way.

So it, it just depends on where the Delphi is embedded, you know, the clone.

It could be on the public side, it could be on the private area.

It could be in your team member area.

It could be just you engaging with it.

The Delphi or the Clone platform is going to know who you are because based

on tagging and membership access and all that stuff, it's kind of like a

CRM in itself, if you can picture that.

So it identifies a user, and then based on the engagement that that person

is having, because they're gonna be spoken to by the clone in a different

way, depending on who they are.

Now it's going to deliver kind of this unique experience.

So people in the middle of this funnel now, as we're widening the

funnel, it's uh, it's gonna give them some different ways to, to get

more value from the conversation.

You know, if it's on the public facing side, maybe it'll lead them

to some offers or some new other resources that they can explore before

they take a leap into something.

Bigger, which might be a program or a coaching, you know, a consulting

session, whatever it might be, a free, uh, something else, you

know, to keep 'em engaged further.

But then, uh, let's say on the member side of things, in that engagement area.

Maybe it leads them to, uh, a pro, you know, like within the program,

it leads them to a module that they need to go and study a little further.

Or maybe to the next one.

Maybe they completed one and, and now it says, okay, well, seems like you're

pretty solid on module one or module two.

Why don't you go jump up to this next one about these topics.

So it kind of becomes a guide, if you will.

Now, based on what, whatever they're doing within the

interactions, things can happen.

So automations or triggers.

Things can be triggered essentially for something to happen in action or an

automation, it's kind of interchangeable.

So a few of these automations that can happen, I'll just list 'em out.

Now you can have reminders sent to people.

So let's say they talked about something in a chat.

Well, maybe you wanna remind 'em the next day or a week from now and say, Hey, you,

you talked about this thing over here.

You really wanted to do, you wanted to create this YouTube

video, for instance, on this topic.

And you were talking about all this stuff.

Did you take action and you could literally send a reminder in an email?

You could send in WhatsApp or SMS?

Um, those types of reminders almost.

It holds people accountable now.

So your clone becomes an accountability buddy, and you know, it's, it's now

creating this kind of engagement, uh, flywheel if you will.

Kind of like that.

So all these automations, these triggers and actions can be set up

instead of Delphi in the platform.

You can also have it help you book calls for you.

So if someone expresses interest.

Into, uh, some program that you might say, maybe they name it or they say

they want to talk to a human or, or get a free audit or whatever it might be.

Then it could trigger a scheduling link to, to show up.

And then, then of course you can have reminders if they didn't

book or if they did thank yous.

All that stuff can be done.

You could have different alerts set up.

So if people are talking about different topics or programs or things that you

want to be notified about, or your team, you could set up alerts and make sure

that someone, a human is in the loop.

You can send people summaries.

So let's say they had a conversation about.

Whatever it might be.

Maybe it's one of your, uh, your clients in the program, your coaching program,

they're talking about something.

Well, when that conversation ends, you can actually have it summarize the

conversation and sent to that person, and then it can give them a synopsis

of what they just chatted about.

So it's not just like a chat and then it's poof, it's gone.

I'm sure you've done that in chat, GBT for instance.

So in this case, you can have a summary sent to someone and say.

Hey, this is what we chatted about and maybe even put a call to action in there.

You know, like, Hey, here's your next step.

Go do this.

This is what we recommend, like a recommended next step.

So, uh, sending call to actions.

That's another example.

CTAs, you could send call to actions based on what people are saying.

Again, it's a conversation funnel now, so it's super dynamic.

It's custom, it's not pushy because it's all about what people are talking about.

Um, you could send insights, you know, based on what people are talking about.

Maybe send 'em an insight into something else that they should

be checking out or asking about.

So that's, if you just imagine again.

Things happen when conversations happen.

That's long story short, is that's, it is almost infinite of the possibilities.

So, you know, kind of beating this down, a little bit more public

facing, just so you totally see it, that's there, those public.

Versions of a clone can live in the places that you do your marketing

or your sales stuff in the public.

It helps you capture and qualify leads instantly because with more engagement,

the more qualified people you will have to actually want to do stuff

with you, whatever that might look like, and that could trigger your CRM.

So these hook up to.

Your existing CRMs, maybe it's go high level, HubSpot, Salesforce, uh,

kit, um, awe or whatever it might be.

You can hook up all this stuff and then make sure that people going through

the clone or also could be followed up with your existing systems because

this is a bolt-on to everything, so it helps you automatically

follow up on the private side.

And this clone, it could be programmed in a way.

That helps your members and supports what you're doing in your coaching, in your

programs, so it can help unlock different, uh, parts of your program that might

be static in videos and in your maybe live coaching calls, whatever, however

you're delivering your training now.

You have this Bolton 24 7 version of you that can live right in there.

And then that helps people engage.

It can send 'em recaps, be the accountability partner

and help you reduce churn.

And it also gives you an opportunity to maybe bonus in or even upsell

people into a new version of, um, of you, which is this AI clone.

We talked about the internal team as another use case of this, so it could

be programmed to help your operations and your training with your team

and helping support everybody there.

Same with your personal side of things.

Again, my favorite.

It's your own personal clone that you could talk with and

that can help you reflect on any kind of thoughts you might have.

It can tell you some suggested next actions.

It can also be your accountability buddy, which is what I actually have

mine set up to do is remind me of different intervals throughout the week

to do things because it's based off of what I said I wanted to do way better

than something like chat GBT can do.

Um, which this, this slide here, this frame kind of describes the

difference and this might be.

What's been in your mind is like, Hey, I could just use custom GPT for all this.

Well, no, I mean, you can.

You can generally, you can do that, but it's a very general type of ai.

It's trained on the whole web, whereas your own digital clone

and using the Delphi platform is a true digital twin to you.

It's whatever you put into it is what it's gonna read.

It's not gonna go hallucinate and make some stuff up.

It's literally based on the content and the rules that you

give it, and it's private, so.

Chat GPT, you can, you can't do the embedded in the full on

integrations like we've been talking about here and describing.

You can do that with Delphi and the cloning softwares where it helps connect

to all your media, keeps it up to date with RSS feeds and other syncing features.

You know, chat, GPTI would say it's like a general Swiss army knife kind of tool.

You know, it's, it's there.

It's, it's easy to get started and it's a great way to start

scaling yourself and get your mind.

Working.

If you haven't done it, I definitely urge you go make a GPT for yourself

and see how you can customize it.

But it's gonna take a lot of effort and you gotta know what you, what

you're doing with prompting and getting it to speak like you.

I mean like, sure you could do it, but literally Delphi is made for

this and it's added with so much more where you are in control of all of

the things that you want it to do.

I mean, literally you have full control.

So.

That's, that's the big difference there, creating content.

So, know it or not, my team and I are using my Delphi all the time to

enhance the content that I'm creating as a human, like this one here.

But social media, uh, posts and all these different things can be created

now with my Delphi because it knows my content so I can have it turn.

This into a, a, uh, a post.

You know, a long form piece of content now can be created in a

whole bunch of different ways.

Uh, we can use it to create different captions and all these

different, you know, hashtags.

Even though hashtags I think are kind of out, it can help you create emails

and newsletters and all these different things that are engaging really quickly

because it's speaking in our voices.

It can repurpose blog posts or, or podcasts like I have here, YouTube

videos, um, so many different things.

It can help you develop video scripts or future things, even books.

Yeah.

Outlining a book.

I would not say just, Hey, have.

AI write books for you.

I definitely, certainly wholeheartedly think that you should have a massive

effort in that, but you can sure as heck use Delphi or a clone to, to help

extract the outline of this book and maybe even do a first draft so it gets

your wheels spinning because it'll definitely get you thinking of things

that you probably haven't thought of.

But it's based, again, on your knowledge.

So it's not just making stuff up from other people, it's actually based on

your knowledge, and you can have it structured into this different, uh, media.

That's, that's brand new.

I see AI cloning in this digital twin technology.

As the newest form of media that we have access to.

And you know, with AI developing this platform, I know will develop even

further in this concept of AI cloning.

I'm sure there'll be other things that pop up, but I'm telling you, there's not been

any other platform outside of Delphi that I've seen do what I'm talking about here.

In a way that's.

So quick for you to jump in and have control of your own IP and for

literally having the ability to do what you want and scale yourself.

It's you on 24 7 scaling your expertise.

You can help it automate things like those triggers and actions I talked about

and, you know, have reminders in this, in these, uh, these different accountability

things pop up for people that.

We would take a ton of manual effort before, and now you can

get this up really quickly.

And this is how we help people and, and literally we're getting some

of these clones up in seven days.

Like you can't build a system yourself and actually have it solid

and functioning properly in seven days, unless you're a total magician

or you know, tech, tech guy in the weeds or gal and you know your stuff.

Most people are not like that.

So we don't want to make this a, um.

You know, a super overwhelming endeavor when it comes to this.

We have the plan, we've done it for over 300 of these, and we're,

we have a lot more queued up now, so, um, we're crazy booked up.

It's wild.

But at the same time, this is how, uh, this is how we see media shaping

up is using this type of technology.

This is how you scale smarter without burning out.

So you're reaching people literally in all parts of the world.

Um, because it could speak anything.

It stays personal and it's you.

So looking at this kind of final map here, this is how we go about

things and, and help people, is that we initially, we try to pinpoint.

Okay.

What are the things that people want to scale in themselves?

Like where's your time, your energy, and your attention going?

That's kinda how we started this whole thing.

So when we work with folks, we help them identify what these gaps are

because they probably have some kind of vision of how they want to scale.

But this really pinpointing what are these eff inefficiencies in

your day to day right now that are bogging you down your resources?

So let's fix that first.

And it's usually in some of those, you know, those four different, um, use cases

we talked about, the public, the private or the members area, the internal or

the, the, you know, the actual personal clone where you're talking to it.

So pinpointing the gaps, and then we get into, okay, so what is the material like?

What do we need content wise, IP wise, uh, training wise for us to clone your genius?

So knowing that we have these gaps to fill this purpose of

like, why are we cloning you?

Let's figure out what we need to clone you in terms of the material, and

then we really want to figure out.

Well, as we're doing the cloning process, we want to understand how we

want it to interact with people, like depending on where it's gonna live,

how is it gonna speak with people?

What's the motivation?

What would make this an.

Exceptional experience that someone will have this wow factor from day one.

And, and then, you know, as the clone owner or the, the person behind

the scenes, you know, this thing is an awesome representation of you.

And then of course, then we get into, okay, what are the things that we

can automate and, and have triggered?

When someone is having a conversation.

So like, do we want it to follow up at xti uh, points, you know, do we

want to send a, an email or a a, a text message or whatever it might be

based on the chats that they're having?

What alerts do we want to have set up?

And then there's so many ways we could start to optimize and scale this.

So as a marketer, as you know, I've been doing digital marketing

for what, nearly 20 years now.

And I've worked with so many different fields and niches.

So, uh, we're, we're always thinking, okay, best practices

from all the other clones.

We've also built, how do we continue to optimize this as we continue and scale?

Because you'll certainly find more gaps that you want to pinpoint.

So it's like this cycle.

That happens where, you know, the, when you build one of these things

out, maybe for your, uh, your public facing clone, well then you realize,

man, I'd really like one for my clients and I would love to solve

that, that gap or that bottleneck.

So then we kinda go through the process and do this again and again.

We get these things out in seven days.

It is pretty epic.

I want you to go check out my clone to try it out.

I have a QR code on screen.

If you see this, scan it.

I urge you to do it with your phone right now or however you can scan this thing.

Go test out my clone.

And if you don't have this, you know, just pause this.

Go to your browser, type in hustle and flowchart.com/audit, A-U-D-I-T,

hustle and flowchart.com/audit.

And what you'll see on that page two columns, you're gonna

see my clone on the left side.

So maybe that's this side as you're watching me, I don't know.

Each way, the other column is going to have a way to book a time with

us to get an audit for yourself.

It's totally free.

This is something we normally charge for.

A couple grand on the website, but if you're, if you're watching this

and you're on that page, you can book a time and get your audit for free.

Basically, you'll plug in like I, it's like four or five

little bits of information.

It's not much.

It takes like 30 seconds to do.

Based on that information, we're able to actually come up with a really in-depth

map on how you can use AI cloning for your business, and I think this will

help you really see what's possible.

Urge you, I guarantee you that 2026 is going to be the year where you're going to

start seeing a lot more of these pop up.

And I'm not just talking about all the creators of the celebrities

'cause they will certainly probably jump on it quickly if they're the

fast actor, early adopter type.

But you, if you're still here, you gotta try this thing out.

I promise you, you will want to be early on this.

And we're in this kind of gap right now where this is in stealth mode.

This platform, this whole technology has not been talked about a lot yet.

So I've dedicated so much time to this right now and why I've made a

whole company around this with AI build team, uh, with my partner Scott,

and we have an awesome team as well.

You probably saw Scott Duffy on my podcast from previous episodes.

Uh, definitely go peek at that if you haven't watched it.

Uh, but we would love to chat with you again, hustle and a flowchart.com/audit.

Scan the code.

I'm gonna be here talking more about how to scale yourself.

I'm not always gonna be talking about Delphi and the cloning platform per se.

We'll talk a lot about it because it's.

Super interesting and timely.

Uh, but you'll see more from me in future episodes and YouTube videos,

talking about how to scale yourself and ourselves with the use of AI technology.

But also there's other things I have up my sleeve on, you know, even on

like the, I'm, I've been doing some.

Wild, and it sounds totally different, but like things with longevity and

biohacking and toxin removal, like I've been doing some wild things

that help expand my time there because I'm genuinely feeling better.

So with.

More time.

We're gonna want to make sure we're living a great life all in the same regard.

I mean like we need to feel good if we know we're going to be around for longer.

Technology is just evolving like crazy, and we don't know where AI can going and

we honestly don't have control over it.

But what I choose to do is be in the middle of, okay, how do I take

control of what I. Can control.

And that's my knowledge and scaling what I can do, you know, with the

content I'm putting out there.

But also for myself, you know, I wanna feel good, I wanna be good.

I want to be around my family and friends and be connected as the world goes on.

And as things get more in that automation phase, I think we.

It's a time to reinvent ourselves.

So cloning is one of that, that part of that puzzle.

And then there's so much more that I get to chat with.

I'm also working on a book I'll share with you soon called You Scaled.

So that's coming out very soon.

I think that'll be the title.

Um, lots of fun stuff going.

Please reach out if you have any questions at all, you can always get

me over at joe@hustleandflowchart.com.

Ah, hopefully I don't get flooded by that, but hopefully I do.

And, uh, might take a moment to back to you, but I will get back to everyone.

Thank you so much.

Appreciate you watching and hope to we get to be chatting soon.

Get your audit.

Go check out cloned AI Joe and get yourself cloned too.

Alright, peace.