The link I mentioned today is: https://emailmarketingheroes.com/28

Email marketing is about to change forever—and you need to know how. Imagine staying one step ahead of everyone else, crafting emails that dominate inboxes, and using cutting-edge tools to skyrocket sales. That’s exactly what this guide will do for you. From AI breakthroughs to the sneaky trends that could tank your business, we’ve got it all. Grab your coffee and buckle up because this is the email marketing ride of the year!

The AI Revolution: How Smart is Too Smart?

Artificial intelligence isn’t coming—it’s already here, and it’s only getting better. In 2025, AI tools are smarter than ever. The trick? Train one of those powerful large language models (LLMs) to write just like YOU.

Picture this: you feed the AI transcripts of your podcasts, interviews, or videos. It learns your tone, your style, even your quirks. Want to send an email about a funny moment at the movies? AI can help you turn that story into a polished email, complete with a call-to-action to boost sales.

The result? You save hours of work while still sounding 100% authentic. Sure, it’s not perfect—it’ll never replace your best writing on a good day. But on those uninspired mornings? It’s a lifesaver.

Focus, Focus, Focus: Why Sales Are Everything Under $1 Million

If your business is making less than $1 million a year, here’s your mantra: sales. Forget chasing shiny objects. Forget overcomplicating things. It’s all about getting more customers, converting them faster, and increasing their value.

Here’s the breakdown:

• Advertising: Make sure people even know you exist.
• List Building: Get them onto your email list where the magic happens.
• Messaging: Nail the words that make your audience say, “This is for me.”
• 30-Day Value: Know how much a customer is worth in their first month.

The secret sauce? Use credit cards (responsibly!) to fund ads. With 30 days to break even, your email strategy has to work fast—and we’ll show you how.

The Commoditization of Information: Why Your Course Might Be DOA

This might be the scariest trend of all. AI is making information ridiculously easy to get. Need a fitness plan? A chatbot can whip one up in seconds. Want a college study guide? Boom, it’s done. The result? People are less willing to pay for “just information.”

To survive, you need to do three things:

1. Create a True Unique Mechanism: A fancy name isn’t enough. Your method has to truly deliver results in a way nobody else can.
2. Develop Unique Products: Think beyond courses. One marketer created a massive swipe file of rare direct mail pieces—thousands of pages nobody else could replicate. What can you offer that’s truly one-of-a-kind?
3. Offer Services: People want more than info. They want help implementing it. Teach your audience everything for free, then sell the “done-for-you” service to those who want it.

This is how you stand out in a world drowning in generic courses and copycat tools.

Why “Sticky” Subject Lines Win Every Time

Let’s talk subject lines. Over the holidays, one stood out: “Why is this so sticky?” Here’s why it worked like magic:

1. It’s a Question: Questions spark curiosity. People want answers.
2. What’s “This”?: It could mean anything! You have to open the email to find out.
3. Sticky” Is Loaded: It’s positive, negative, mysterious—and irresistible.

Use this formula to boost your open rates and keep your audience hooked. Don’t just write emails; write emails they can’t wait to read.

The Future of Mobile: Are Your Emails Ready?

More people than ever are reading emails on their phones. If your email isn’t mobile-friendly, you’re leaving money on the table. Here’s what to check:

• Short Subject Lines: Grab attention in small spaces.
• Clickable Links: Make buttons big enough for thumbs.
• Easy-to-Read Text: No one wants to squint at tiny fonts.

If you make it easy for your audience to read and click, they’ll reward you with more opens and sales.

The Big Shift: From Software to Codeless SaaS

Coding is becoming a thing of the past. Need an app? AI can write the code for you in minutes. This shift is opening up new possibilities for tools your customers can use. But here’s the kicker: selling software alone won’t cut it. Everyone’s doing it.

Instead, combine your software with unique services, education, or support. This hybrid approach is how you turn tools into profits.

The 30-Day Rule: Why Timing Is Everything

Here’s a pro tip that could transform your business: focus on how much a new customer is worth to you in the first 30 days. Why? If you’re running ads on a credit card (responsibly!), you have 30 days to break even.

Use automated email sequences to turn new subscribers into buyers fast. Share personal stories, offer irresistible deals, and always, always include a call-to-action. The faster you recoup your ad spend, the faster you grow.

The Party Isn’t Over: Why You Should Be Excited

Yes, email marketing is changing. Yes, AI is shaking things up. But guess what? These changes are opportunities. If you embrace unique strategies, focus on sales, and stay ahead of trends, 2025 could be your best year yet.

Picture this: your emails not only getting opened but devoured. Your audience eagerly clicking links, buying your offers, and sharing your content with their friends. That’s the future waiting for you if you take action now.

So what’s your next step? Go implement one of these ideas today. Share this article with your team, your audience, your dog—anyone who could benefit. Because the more people you help, the more you’ll grow. Here’s to making 2025 unforgettable!

00:00.73

Kennedy Kennedy

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Kennedy Kennedy

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Kennedy Kennedy

Great new Christmas film, of course. Tucked into a bit of Home Alone over the holidays, you gotta to do that. It's not, it's not Christmas time unless, unless you see in some kid, Defender's house from Thieves. And then some amazing TV shows like Black Doves. Did you see that? That was absolutely amazing. Day of the Jackals, one of the best shows I've seen for ages. So we talked into that. And then I felt it would be the cinema a lot who had to say, of course, the Wicked movie, which was amazing. Absolutely amazing. um And then.

01:31.87

Kennedy Kennedy

just the other day, a couple of days ago now, we went to see the Mufasa film, which is the new Lion King movie, which, by the way, is pretty good. Like, for a sequel, it's pretty good apart from the music. The music is fucking terrible. um Absolutely terrible. And, you know, Lin-Manuel Miranda, who who wrote the music and and did the music for him, has done some good stuff. He's done some awful stuff as well. ah But like most people, you know,

01:55.59

Kennedy Kennedy

um But this is just awful. It's just awful. I think he did a great job of the Mary Poppins music. This is just awful. But then again, um so so is most of his musical stuff. So um there you go. like Anyway, into into into this. That's what we've been doing. I hope you've had a lovely lovely little break. I hope you took a little break.

02:12.80

Kennedy Kennedy

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Kennedy Kennedy

02:56.27

Kennedy Kennedy

I would say you really need to have trained one of the large language models, the LLMs, on your voice. I think that's a really, really important thing. We did this quite a while ago, continue adding to it, and it it continues getting better as we add to it, and of course, as these models, as the AI becomes better.

03:14.99

Kennedy Kennedy

and basically stick a whole bunch of you into ah your writing or even better to really get your voice take a lot of your spoken words if you do a podcast or if you have done a lot of video or if you've done interviews or whatever yeah Just just get it to get a transcript and stick that in and get it to learn your style because that really allows you to do a whole bunch of things. First of all, it means that I don't have to write every single bit of copy in the business. Like I write the sales pages and I write the sales video scripts, all that stuff, yes. But when it's a bit of copy, like, I don't know, a little three-liner to go in the members area for a new training. I still want it to sound and feel like me,

03:59.28

Kennedy Kennedy

but I don't wanna be derailing my day to come up with like a really cool two-liner. It means Aiden and the team can can crack on and just get that stuff done. Little mini descriptions, that kind of stuff. So definitely wanna train it in your voice.

04:14.53

Kennedy Kennedy

Um, and that means what you'll do is when it comes to your emails, you'll actually be able to use it in your emails. And and here's how that's going to sort of work. What you'll do is you, you'll have trained it in your voice and then you're going to supply the story of the anecdote that you wanted to tell. Hey, yesterday I want to say the new Mufasa film and I thought it was good apart from the music. Okay. Um, and then tell what the call of action is. And the call of action is going to be go and buy my whatever program. Okay.

04:41.31

Kennedy Kennedy

or apply for a call or whatever call action that's going to be. And then if you train the AI in your structure that you like to write in and your voice, you've now got a process but where you can use AI to come up with really good emails that are personalized because you actually had some input. AI is not going to like totally automate things for us, right? It can't because you want to be telling personal stories um we and it needs to know what those personal stories are and it needs to know what the call of action is going to be.

05:08.43

Kennedy Kennedy

But in the middle is the writing bits. The process that's going to be and for doing this, by the way, is and we're going to do a ah whole extra training and stuff about how we're using AI in the business now. And we did one last year, and it was one of our most popular trainings. And it blew people's brains, like the kind of things that we're doing using tools people have not even heard of. um And again, we're doing some more stuff like that. So that'll be coming up in the in the coming months or so like probably the next couple of months. Honestly, we've got so much to share with you on that stuff. But here's gonna be the process. You are gonna um train the AI in your email format that you like to use. So for me, I like one of my favorites is to tell a story and then turn that into a lesson and then have some kind of call to action story lesson offer.

05:50.11

Kennedy Kennedy

Train the AI in that. So you're going to go in and you're going to tell the story and tell the call to action. Okay. Tell the anecdote, tell the call of action and have it write the email. That's step one. Step two is then have it go back through that email and write it in your voice. Now it's learned your voice. Do it that way around. You end up with a really good email with actual content in your actual voice and that allows you to be more consistent.

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Kennedy Kennedy

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Kennedy Kennedy

I really strongly believe that if your current revenue and even if your dream revenue is under $1 million a year, right? If that's what your goal is or your current your current state of play is that you're currently under a million and the only thing you should be focusing on is sales.

06:55.11

Kennedy Kennedy

Right? And by sales, I mean advertising, list building, the messaging, conversion, how much a customer is worth to you in the thirty in the first 30 days and their lifetime value. I'll go through each of those things in particular.

07:09.96

Kennedy Kennedy

So advertising, bringing, you know, getting people more aware of what it is that you do and that you exist and you have a solution to their problem. List building, moving them from awareness onto your list so you can actually tell them about your offers, so you can create some kind of understanding and desire. And then dialing in the messaging. What is the exact thing that they need to hear in order for it to be the most attractive, to be a way that actually resonates and makes them go, oh, that's totally me.

07:38.54

Kennedy Kennedy

Conversion what is it that they need to see to actually convert into a customer for the very first time? And then this is a really important one 30-day value. I taught a program. um Oh my goodness a few months ago now back anyway back last year, of course um Which was called fuck Facebook ads and it was because of that's my sort of feelings towards Facebook ads, right? truthfully and one of the pieces that that made up that program was about understanding the fact that you could be losing money on your Facebook ads, yet still be very, very profitable. And the way you do that is by understanding how much is somebody worth to you in 30 days, in 60 days, in 90 days and so on.

08:24.73

Kennedy Kennedy

The reason you want to know your 30 day value of a person who joins your email list is because if you put your ads on a credit card, which I'm not saying you should, I'm just saying that's what I do. There's a couple of reasons for that. I'll get into that in a second. But one of the reasons you should, by the way, is because it gives you 30 days of credit.

08:44.82

Kennedy Kennedy

Now, I'm obviously an advocate for paying off your credit card bill every single in full every single month so you don't accrue any interest. I don't want to be paying to have money. that's That's really not what I want to do. But what it means about having it on the credit card, it means I've got 30 days. Which means 30 days for each person I've paid for to then become break-even or profitable.

09:05.07

Kennedy Kennedy

So that's why we want to know what the 30-day value is. That's why we talk about this score engine inside of our Email Hero Blueprint. That's why we want to do everything we can to have really good emails that convert people and automated emails that convert people within the first 30 days. Because that's how long we've got to recoup the cost of bringing that new person in.

09:25.56

Kennedy Kennedy

whether they came in for free or by buying stuff, right? So we've got 30 days to do it. By the way, the other little aside, ah the the reason I personally like to put um my credit my yeah my credit card into the ads account is because i get I get points for that. So I can, for example, we're going to be going and hanging out with some friends for a friend's birthday um later this month, in a couple of weeks, actually.

09:50.03

Kennedy Kennedy

And we are staying in a five-star hotel in the center of London and we're not paying for any of it because I'm buying it all on points, all of it. So a lot of people are like, oh, how do you travel so much? How do you stay in such lovely hotels? I'm like, it's because I'm just... doing things like I'm not spending more money anywhere. I'm literally putting my credit card down for things like ads bills and stuff like that, where I know there's going to be a few thousand dollars churning through it. And each of those, each of those dollars turns into points. And, you know, I think we spent a hundred and a hundred thousand

10:22.54

Kennedy Kennedy

um Avios points or something to get this hotel and I didn't do anything else extra I just changed how I pay for my my my ads book now I'm not encouraging anybody to get into credit card debt or anything like that Please don't think that you have to be obviously very aware. This is not financial advice or anything like that Certainly not goodness me up. I've been a financial mess ah most of my life. I'm getting slightly better at that, right? But um the But yeah, this ah this is this is what I personally do. But anyway, back to that singular focus thing, um which is really look at, hey, if you're under a million dollars, which is what most of our audience are, like most people I'm speaking to, right? Most of you are under a million dollars. The only thing we have to be focusing on is sales, and making it so that our sales process is better, slicker, converts higher, and is more valuable, as in it brings in more dollars, more money per customer.

11:13.37

Kennedy Kennedy

I've got four things, by the way, in this little list. So the number three thing, the third thing, um is something I talked about and shared at, I'm in this mastermind called Titan. It's a 25, is it more than 35? $35,000 a year. No, $25,000. $25,000 a year mastermind. And we were in London um just before Christmas time, um in early December.

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Kennedy Kennedy

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Kennedy Kennedy

especially businesses which haven't really established a strong foothold yet. But also businesses who have established a strong foothold it could be in a great deal of danger with this. So in this room, you've got people who are doing anywhere between like $100,000 and $2 million dollars a month in sales.

12:30.77

Kennedy Kennedy

Okay, so this is this is the kind of and this is these are people who are teaching everything from who are doing like property investment through to um education around businesses um health and well-being like lots of lots of different things AI like Facebook ads, metarads, YouTube, the top YouTube advertiser in the world, ah is one of the guys in that in that in that room, a guy called Tom Breeze, right? And I get to hang out with him, which is which is absolutely amazing. And this dropped their jaws to the floor and and started started a lot of conversations. And that is, I believe we were at a point with AI,

13:10.11

Kennedy Kennedy

in particular, where we're hitting the danger of the commoditization of information. What do I mean by that weird sounding phrase, the commoditization of information? What I mean is, we can now, even more than we could before, we could like Google stuff before, but now we can really like, I can go to chat GPT and have it write a fitness plan for me, including a full dietary protocol for my exact body type. I can do that now.

13:39.27

Kennedy Kennedy

i can have I can go there and I can have it come up with a a a study plan if I want to go and do a university or college course. like This is like a new level of the commoditization of information. People can just go to Claude, Perplexity, ChatGPT, any ah Gemini, any of these platforms and get information.

14:08.25

Kennedy Kennedy

So that's one way that information learning is being commoditized. now By commoditized, I mean devalued. People won't pay enough as as much money. They won't pay as as much attention to it. They will go through these other routes. They will just go and get their own personalized version. The other way that information is being commoditized, and you are going to see e a very quick like drop off a cliff of this in the early part of this year, but is that because of AI being able to produce these stuff, there's been a lot of courses created about how to create your course, how to create your lead magnet using AI.

14:48.92

Kennedy Kennedy

which means there's also a lot more courses. So there's more courses because people are able to create them very quickly without any expertise using AI and there is less demand for education courses because people are going straight to the AI to get customized versions made.

15:09.08

Kennedy Kennedy

So is this all doom and gloom? Am I the grim reaper of the education information marketing business? No, don't worry. If you are in that space, which I am, we are, I am in every business I'm in. I sell information.

15:25.43

Kennedy Kennedy

I share my expertise, yes, as well as tools and stuff like that and and and and and all that stuff. But how do you actually survive? How do you make sure you don't get your head cut off during the first part of this year because of this commoditization of information? The first way is you need to have what I call a true unique mechanism.

15:51.26

Kennedy Kennedy

You need to have a way that your thing works that is not general knowledge. It is not out there. Okay?

16:02.41

Kennedy Kennedy

So it's something that Jack GPT and Gemini and all those guys don't know about because it is your innovation. And it needs to not just be, and this is the big thing that's gonna really, really kill a lot of sales pages this year, is a lot of people have taken the idea of a unique mechanism and interpreted that wrongly as having a unique name. Use the ABC method for blah, bla blah, blah, blah.

16:30.46

Kennedy Kennedy

Just having a fancy name, having a new name, having a unique name is not a unique mechanism, right? A unique mechanism is a truly unique way that your thing achieves the thing. For example,

16:46.06

Kennedy Kennedy

In for all of you of our Email Hero Blueprint, you know that it's not just a fancy name when we say psych stacked email marketing. Yes, that is the name for it. But what it the way it actually works by stacking together different psychological reasons that people buy things, that is unique.

17:06.79

Kennedy Kennedy

No one else can do that the way that we do it, right? It is a true unique mechanism. The second is three of these, by the way, second thing you can do to outlast the commoditization of information is have truly unique products. Now, that sounds a bit like what I've just been talking about, and it really isn't. It's very, very different. Okay, but don't let the semantics, don't the words fool you into thinking it might be the same thing. It's not.

17:36.99

Kennedy Kennedy

What I mean by truly unique politics is something that nobody else can actually deliver. Give you a great example of this. One of my mentors, Todd Brown.

17:48.77

Kennedy Kennedy

He created, ah he for the last two decades, I think it's been, I should look at my shelf over here, I think two decades, has been collecting every piece of direct mail he has received from all the big names in the business, from um Glazer Kennedy in a Circle, du Dan Kennedy's business, now owned by Russell Brunson, from, um from all i but just basically a big direct response marketing business. He's been collecting them. And then,

18:17.14

Kennedy Kennedy

Last year I think, might have been last year or the year before, he compiled all of these direct marketing pieces into three, four, five, six, seven volumes of printed, I mean this is huge, thousands of pages, bound copies of all of these direct response pieces.

18:42.66

Kennedy Kennedy

and he's called it like the, what's he called it, like the mega file of something or whatever, let's have a look. It's called, I should have been slightly more prepared about it, but it's called, he's called it the Decade, Todd Brown's Decade Plus Mail Swipe File. The biggest and rarest collection on the planet of direct mail pieces from top dog marketers. This is massive, like massive thousands of pages, probably five or six thousand pages of stuff, right? Nobody else in the world can deliver that because no one's been collecting this stuff for that like amount of time and no one's bound them and no one's put them out. Truly, truly unique product. How do you create a truly unique product? Well, you do that by having access to something nobody else has got access to. Give you another like great example of what ted Todd Brown did.

19:33.43

Kennedy Kennedy

um just what I'm thinking of him um and that is he he he assembled a bunch of the world's top copywriters into one room. And we went to a mansion house in Florida and there were people like um Perry Marshall was there, um Rich Sheffron was there, like just the John Benson was there, like the top direct response marketers, copywriters in the world. And we were in this room and he filmed the whole thing. That is a unique

20:08.35

Kennedy Kennedy

product. No one's ever going to be able to assemble that group of people together in that situation again. It's not gonna, it's not going to happen. So it's a truly unique product. So there you go. A third thing you can do is start offering services.

20:25.06

Kennedy Kennedy

okay So instead of, what people are starting to do is a big shift towards giving the information away completely freely, completely exposing you, unique mechanism, how it works, all the pieces, teaching the hell out of it. okay A lot of people have done this recently, and you you know who I'm talking about, and then selling the service off the back of it to help them implement it, to help people do a better job of it, to keep keep them accountable, to give them personalized XYZ for it. So that's the three ways that you are gonna be able to um overcome the commoditization of information. Notice I did not say software, and it's really important that I did not say software.

21:11.29

Kennedy Kennedy

because there are some incredible tools in the world of AI right now which literally I opened up a browser I typed in um create me a piece of software like Spotify, music player, I want it to be a music player that I can use on my phone, use on my desktop, and it's gonna be called this go. And in front of my eyes, it wrote the code, and then within six or seven minutes, bing, there it was in front of me. Full user interface, fully ready to go. So again,

21:50.64

Kennedy Kennedy

coding, development, software is becoming very commoditized. So this codeless SaaS, codeless software is becoming um is becoming huge. So again, your ability to have stuff your customers and clients can use much easier now, but selling that as the only thing, um again, that's going to be very much commoditized.

22:15.66

Kennedy Kennedy

And the final thing I'm gonna say is that mobile usage of ah reading emails is gonna continue to grow. So there you go, that's what's going on. Now, here's the thing for you. um If you're thinking, hey, I really need to get my head down and get the singular focus around my getting more people to buy, getting to spend more than 30 days, then I've put together a really cool package and the feedback from this is unbelievable. I've taken seven.

22:44.47

Kennedy Kennedy

of our best email marketing programs, I've put them together. And I can't remember, they're worth like more than $600 in total. And you can get them right now for just $28, right? In this special ultimate email marketing bundle. If you go to email marketing heroes.com slash 28 to eight because the $28 right for all seven of them, right?

23:09.12

Kennedy Kennedy

23:28.100

Kennedy Kennedy

Um, so, um, definitely go and check that out. That includes everything from how to batch a bunch of emails, uh, really, really quickly that are personalized without using AI, how to get with really good opening lines for your emails. So you're never starting a blank screen. Also like your emails don't bore people before they can delete them, before you can read them, how to get more people to open your email, how to get more people to click the links, your emails, how to use the PS in your emails to make sales. Yeah. The PS right after email, right?

23:54.07

Kennedy Kennedy

how to create all your own individual ideas for stories. You talk about the importance of feeding the AI stories. How do you come up with story ideas from your personal life? I gave you 365 different prompts that I personally came up with without AI. I did it manually um way before chat GPT even existed for you to come up with story prompts that you can actually give in there. Plus my subject line AI. There's a couple of bonuses on there as well. But if you go to email marketingheroes.com slash two eight,

24:20.35

Kennedy Kennedy

28 you can get all seven of them plus a couple of bonuses actually for just 28 dollars right now again well, so um Let's get into this week's

24:34.28

Kennedy Kennedy

Oh, I am looking forward to the rest of this year. There's going to be some exciting stuff going on. And here's a subject line that worked out really well for me over the holidays. I sent this out just on the 29th of December, actually. And it's, why is this so sticky? Now, in it, I told the story. Actually, I used one of my story prompts that I mentioned mentioned in that's in that $28 package.

24:55.18

Kennedy Kennedy

um to come up with it to remember that I once tried to make caramel shortbread and I followed the recipe and it still turned into this sticky mess all over the bench basically it was what it was about but why does that subject line work so well why is this so sticky well it's got a question why so it's asking like a why question not a how question right this what is this what are we talking about like what is this it could be literally anything we open the email because we want to know why and we want to know what this is and then we also want to know

25:30.26

Kennedy Kennedy

Why is it sticky? Sticky is one of those weird words because it could be positive or negative. So you've got three different pieces of curiosity right within that subject line. Why is this so sticky? And that resulted in a fantastic open rate That's it for today's show. um I hope you've enjoyed it. If you have, do me a massive favor. Go to your podcast player right now while you're listening and leave a review. I'd love to see what it is you're enjoying about the show. I'd love to hear that you are enjoying the show and getting value out of it. And of course, I'll be back again next week. See you then.