My today's guest is Srinivas Rao. Srini is a bestselling author and the host and founder of The Unmistakable Creative podcast. In this episode we have a pretty unstructured talk about things related to success and creativity.

About expectations

Expectations are killer of joy.

You will never live up to everybody's expectations.

Part of what kills our ability to so things is that we have these lofty expectations and when we don't - suddenly things are lot easier.

There is a beauty about being a beginner and not having an audience and not having anybody reading yourself. There is something very liberating about that.

About feedback

Feedback can become whole other form of addiction.

We're culturally conditioned to seek praise and avoid criticism.

About the audience

We've kind of really gotten obsessed with growing the audience - almost to a fault. And the challenge with that is that we're trying to do work that is designed to build audience as opposed to work that is designed to strike a cord or touch someone's heart.

Biggest lesson

It doesn't stop after you had first level of success. That's not where it ends.

What helps creativity

Being away from the computer. The key is shutting down every digital distraction.

What kills creativity

One thing that kills creativity is comparison.

About books

"Where my work started to improve and change is when I stopped reading books about social media and blogging. Once I literally stopped reading any books about marketing or online marketing or social media and then my work got significantly more interesting and better."

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