In this episode of All Things Being SQL, Marc Mastracola, Director of RevOps at Peek, shares his journey and deep insights into the RevOps space. From his Italian cooking inspirations to thoughts on how AI can transform revenue operations, Marc gives practical advice for aligning teams, improving processes, and scaling businesses. He defines RevOps as the engine that aligns go-to-market teams across the customer journey for sustainable growth. Marc also shares a controversial opinion: companies are too reliant on tools without building the right foundation first. Tune in to hear more about the future of RevOps, AI’s role, and how to effectively build a RevOps function from scratch!

As always, we're brought to you by Infer, a game changing analytics platform allowing RevOps teams to do AI powered analytics all using SQL & within their current GTM stack.

Music by Noisyfilter from Fugue