In this episode of 'Advertising Amplified,' we look at the evolving role of AI in audio advertising. 

We examine AI's influence on voice cloning, media planning, creative personalisation, and its capacity to engage smaller businesses. While AI offers creative and operational benefits, the conversation emphasises the critical need to maintain trust, authenticity, and human oversight. 

With the help of industry experts George Butler (Co-host of the AI Haven’t a Clue podcast and Head of Commercial Marketing at Bauer Media), MG OMD’s Head of Planning Flora Williams, and Radiocentre’s Steve McGoldrick, host Omar Oakes explores both the potential and the pitfalls of integrating AI technologies in audio advertising and underscores the importance of retaining a human touch in creative processes.

Highlights

01:07 The Impact of AI on Audio Advertising

02:26 AI's Influence on Media and Advertising

05:20 The Future of AI in Audio Advertising

08:18 AI and Personalisation in Advertising

09:37 Challenges and Opportunities with AI

13:52 The Importance of Trust in AI

21:28 AI in Media Planning and Buying

26:03 Speculations on the Future of AI