Hi everyone, in the latest podcast episode we have Kevin Carr from Carr Consulting joining me and Roy McLoughlin. We are talking about public relations, what it is, how it can work for you, and the benefits that you can get from raising your profile within the industry.

Kevin has been a part of the finance world for many years now, first starting at Nationwide advising on mortgages, leading onto his role as an adviser at LifeSearch that quickly changed to include PR work. Kevin was drawn to PR as he found that speaking with journalists led to him being featured in the press, which then resulted in clients ringing up wanting to chat to him for advice. PR isn’t just about the press, there are so many ways that you can build your profile in a way that matches what you want and need to support your career.

The key takeaways:

• “Plane lands safely is not new”. We are all doing great work but simply doing our jobs isn’t enough to get a feature in the press.
• It is a myth that the press only feature negative insurance stories.
• Marketing is a part of your PR strategy, so even if you don’t think you are doing PR, you are.

Next time I have Matt Rann back with me and we are going to be discussing testicular cancer and insurance. 

Remember, if you are listening to this as part of your work, you can claim a CPD certificate on our website, thanks to our sponsors Octo Members.

If you want to know more about how to arrange protection insurance, take a look at my Protection Insurance in Practice course here.