It’s getting harder and harder to differentiate between fact and fiction with regard to the content that’s being disseminated every day via your social media channels, search engines and customized news feeds – after all credentialed journalists aren’t the only ones breaking the news anymore. On this episode of unsuitable on Rea Radio, Abigail (Abbey) Kanellakis, content development specialist at Rea & Associates, joins Dave to talk about content creation. She points out that while content and content marketing can be a powerful tool for businesses of all sizes, content creators have a responsibility to adhere to a higher standard when it comes to content development in order to maintain their company’s brand integrity. The recent presidential election has made us hyper-aware of this issue and today, the buzz-worthy topic of ‘fake news,’ is fueling conversations nationwide. In her article, “If You Write It, They Will Come: Responsible Content Creation In An Era Of ‘Fake News’” Abbey addresses this issue and identifies how businesses can rise above the noise to position themselves as authorities in their industries, which facilitates greater trust among the audiences they want to reach – as well as anybody else who might be listening. If you’ve ever wanted to consume content about content, this is the episode for you. Listen to this episode to learn more about: • Why businesses and individuals must produce responsible content. • How a content marketing strategy can help businesses and organizations of all sizes. • Effective tactics to fuel a successful content marketing initiative. If you liked this episode of unsuitable on Rea Radio, let us know! Hit the like button or share it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter. We’ve also included some great resources on our website. Visit http://www.reacpa.com/podcast for articles, past podcast episodes and more.