Amazon launched Rufus as its virtual shopping assistant, using Gen AI to support customers as they browse the ecommerce site. But is this a sign of the future of retail or just another chatbot? Join Oliver Banks as he reviews how Rufus performs and considers the longer term opportunities of this technology. Learn about the good and the bad of this initiative and decide if you think this could be an initiative that stands the test of time.

Listen to this episode and discover:

• Whether Rufus is biased to pushing Amazon brands and products.
• Why Amazon still has work to do.
• Which new development is most surprising and why.

Show notes at www.obandco.uk/314.