BIO: Brenden Kumarasamy is the founder of MasterTalk; he coaches ambitious executives & entrepreneurs to become the top 1% of communicators in their industry.
STORY: Brenden decided to promote his YouTube channel by sending 500 cold emails per day to university professors. After sending 2,000 emails, he received very negative responses. Instead of reviewing his strategy, he sent more emails for three months and got nothing out of it.
LEARNING: Follow the data and remove emotion as much as possible when making decisions. Make sure your marketing content offers undeniable value.
“If you want to be in the top 1% of any category, you need to behave in a way that 99% of people aren’t willing to.”
Brenden Kumarasamy
Guest profile
Brenden Kumarasamy is the founder of MasterTalk; he coaches ambitious executives & entrepreneurs to become the top 1% of communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.
Worst investment ever
When Brenden started MasterTalk, he had this brilliant idea to send 50,000 cold emails to university professors in Canada and the US. His thought was pretty strategic. Even if 10% or even 1% of the recipients shared his videos with their college students every year, Brenden’s distribution would be unlimited, and his YouTube channel would explode in popularity.
Brenden didn’t know how automated email campaigns worked, so he’d manually send 500 emails each day. He would open universities’ websites, pull up their faculties, find their emails, and start sending emails. About 2,000 emails into it—about a week into it—he started getting negative responses from the university professors. Brenden got so much hatred; it was insane.
Despite the hate and realizing his strategy wasn’t working, Brenden didn’t stop after 2,000 emails. Being the 22-year-old knucklehead he was then, he spent the rest of that summer sending 500 emails daily for the next three months. After all that dedication, Brenden got just two positive responses.
Lessons learned
- Follow the data and remove emotion as much as possible when making decisions.
- There’s no silver bullet to entrepreneurship, just hundreds of lead bullets. So don’t push just one primary strategy, have hundreds of little different strategies.
- When something starts working for you, instead of guessing why it’s working, ask your customers. You’ll get to see what’s working, and through that, you’ll get the results you’re looking for.
Andrew’s takeaways
- Try A/B testing across many different things to determine where you’re making a breakthrough.
- When you send any marketing content, make sure it has some benefit to the recipient.
- Be relentless when you’ve got the right target, and follow up without giving up.
Brenden’s recommendations
Brenden recommends subscribing to his YouTube channel to access hundreds of free videos on how to speak. He also does free live communication training on Zoom every two weeks. If you want to join that, go to Rockstarcommunicator.com and register for the next one.
No.1 goal for the next 12 months
Brenden’s number one goal for the next 12 months is to scale his business to another level to create more impact for everyone around him.
Parting words
“Realize that the relationship successful people have with failure is very different than the one unsuccessful people have with failure.”
Brenden Kumarasamy
[spp-transcript]
Connect with Julian Klymochko
Andrew’s books
Andrew’s online programs
Connect with Andrew Stotz:
