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GSK's Jerry Daykin on the 6 Ps of digital transformation
29th July 2021 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:35:02

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In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital transformation, a new take on the traditional 4 Ps of marketing.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brand's media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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