Tune in to hear Claire Monroe tell you why you better not sleep on email marketing...engagement is 5x higher than IG

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Key Takeaways

--- IG engagement ~1%-4%

-- Average Hairdresser Email Open Rate ~20%

-- Email enables you to identify who saw your important messages about anything from price increases, promotions, or your travel plans! Then, you can reach out to those separately if you want/need to to make sure they get the message.

-- Every business should consider having multiple forms of communication and marketing, and one of them should definitely be email...+ The engagement rate for email over IG is 5x higher!

-- Claire recommends against providing a coupon or discount to incentivize clients to sign up for your email list. Instead, give them advice or educational content that provides value, not just a discount or a sales pitch.

-- Do not sell every time you send an email; sometimes, you must give value and create excitement about yourself and your brand.

-- Claire recommends and helps you understand how to use Flow Desk and develop your email marketing system.

-- Email marketing doesn’t have to be more than 1x month as long as you are consistent.

-- Integrated email marketing systems (the ones that come with your booking software) tend to have design issues and are not as powerful as separate systems like Flowdesk

-- Ideas for emails:

-- Make a tutorial video on social media and then send it via email

-- Short email about a new puppy or a team member or yourself had a baby

-- You or a team member had a life event

-- Monthly newsletter

-- New team member

-- A new restaurant or cafe near the salon opened

-- Consistency is the name of the game

-- Lived in looks = not seeing clients as much which might = they forget to book their appointment; stay top of your clients’ minds with regular communication...email is one of the best forms!

👉Follow Claiew on IG and check out his personal recommendations here.

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.