In this week's episode, Sarah chats with Helen about the steps you can take to find your perfect role in SEO, and whether that actually exists (or is it a bit of a unicorn?)!

About Helen:

Helen is a senior SEO with over a decade's experience in the industry. She has a passion for equipping teams and training individuals in SEO strategy and tactics. Helen is often seen on stage at conferences delivering talks about digital marketing, including SMX London, Search Leeds, BrightonSEO and MicroConf. She is also a regular contributor to publications like Search Engine Journal, OnCrawl and Moz.

Where to find Helen:

Helen's Website

@HelenPollitt1 on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

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Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. For those new to local SEO, or even if you're a seasoned pro, BrightLocal also offers a wealth of free, interactive courses via its Academy. Learn from industry experts such as Claire Carlilie, Greg Gifford, Niki Mosier on topics spanning local link building, keyword research, GBP Optimization and many more. Boost your confidence, master the field, become a certified professional. SEO Mindset podcast listeners can also take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder credits when you go on to take up a subscription at the end of your trial. Follow the link for T&C's and further information.

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