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Doing Less Marketing to Find More Clients
Episode 608th April 2021 • Holistic Business Matters • Helen Harding
00:00:00 00:15:04

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Are you feeling the pressure to do everything and be everywhere with your marketing? Do you assume others are thriving because they're doing things differently? Maybe you're feeling overwhelmed at your never-ending to-do list.

There's no question you do have to market yourself, but there's no one size fits all, especially when it comes to marketing. I know some extremely successful practitioners who promote themselves solely on social media, and others who prefer the more personal approaches like networking.

Whilst there are lots of different ways to market your holistic business, just because it works for one, it doesn’t make it right for you.

It's time to stop and review what you're doing. There are ways to reduce the amount of marketing you do and find more clients in the process.

  • (02:04) Less quantity, more quality
  • (04:12) Less frequent, more consistent
  • (05:33) Less sharing "just because"
  • (08:43) Less general, more niche
  • (10:23) Repurpose content
  • (12:42) 80/20 rule

Podcast 56 - Ask yourself why when picking marketing activities

Podcast 51 - Finding clients Starts with Knowing Who You're Looking For

Creating your marketing message

Podcast 15 - How to repurpose content for a holistic health business

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