Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. 

We are sauntering into 2024 and the world is not becoming any friendlier. 

It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. 

But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up. 

So, let’s dive in.