The main aim of customer education content is often to help customers overcome the odd hiccup or knowledge gap. But a truly successful customer education strategy does so much more than that.
Customer education is also a business strategy focused on keeping customers happy so that they return to your products again and again. Simply put, good customer education can be instrumental to scaling your business.
Daniel Quick is a master in customer education with over 20 years of experience designing learning, delivering training, and building customer education programs. His background includes leading customer education at Optimizely, Asana, and now Thought Industries.
Daniel joins this episode of The Visual Lounge to share how organizations can create customer education strategies that better serve their users and their business, and how to create customer education content that is effective and efficient.
Learning points from the episode include:
What makes a good customer educator
How to demonstrate and find value in customer education
Two strategies to scale your business with customer education
How to help customers in their moment of need
The role video plays in customer education
How repurposing can explode your customer education content opportunities
The effect talking head videos can have on your customers
How to use gamification within your customer education strategy