Shownotes
The Super Bowl is not just about football; it's the cherry on top of the advertising calendar, where brands try to outshine each other in creativity and relevance. This year brought a spectacular mix of hits and some questionable misses.
Kendrick Lamar's halftime show grabbed tons of attention, not just for the performance but for sparking a Duolingo social media extravaganza. Their team was hilariously roasting Drake, bringing the humor up a notch with clever and audacious marketing moves. We marvel at Duolingo's social strategy, which leans into culture with just the right amount of edge, connecting perfectly with its audience.
Speaking of bold moves, Poppi, the prebiotic soda brand, stirred the pot with their influencer marketing strategy. They placed vending machines at influencer homes during the Super Bowl weekend, hoping for organic promotion. But the backlash was instant, with audiences questioning the excess spending given to already well-off individuals.
Olipop, their savvy competitor, didn't miss the chance to exploit the situation, revealing the cost of the campaign and positioning themselves as the honest alternative. The fallout was swift, and it was a harsh lesson in reading the room and maintaining authenticity.
We also laugh, reflect, and dissect these marketing faux pas, understanding they underscore crucial lessons for marketers: transparency, knowing your audience, and sometimes simply owning up to your mistakes.
This year's Super Bowl wasn't just about the game or even the ads; it was a deep dive into how brands can misstep if they overlook these fundamentals.
Hot Takeaways
Understand Your Demographic: As demonstrated by both Duolingo's successful engagement with Super Bowl events and Poppy's missteps, brands must truly know their audience.
Verify Before Publishing: With American Eagle claiming Kendrick Lamar wore their jeans during the Super Bowl (when he didn't), it's crucial to verify information before release.
Effective Audience Engagement: The Duolingo case exemplifies fantastic audience engagement. By staying active in comment sections and understanding its audience's culture, Duolingo maintained a strong brand presence.
Hot Moments
06:21 Brands React to Duolingo Death
09:50 Duolingo's Stellar Social Media Strategy
13:10 Marketing Delays Ruin Trend Timing
16:03 Influencer Vending Machine Backlash
17:47 "Poppi's CEO Super Bowl Crisis"
21:41 "Poppi's PR Stunt Backlash"
28:05 Social Media Leadership Engagement
30:14 "Know Your Audience Strategy"
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Transcripts
Izzy, I do have a question for you before we get started, though. Okay. I wrote it down to hold.
Yasmine Robles [:So, Izzy, why was the calendar so nervous?
Izzy Dadoski [:It had a lot of dates.
Yasmine Robles [:Oh, oh, I like that one. Mine's a little bit more morbid. It knew its days were numbered. Right. Revenue marketing y'all.
Izzy Dadoski [:Right. Right.
Yasmine Robles [:I like her. So it's very awesome.
Izzy Dadoski [:That was good. That was good, actually.
Yasmine Robles [:My nickname in high school used to be Nancy. I can't actually remember why it was Nancy.
Izzy Dadoski [:Negative Nancy?
Yasmine Robles [:I became a negative Nancy, but that was because of a trauma. But in high school, I'm not really sure. I can't remember why, but I just know that my nickname was Nancy, and I would respond to that. It was
Izzy Dadoski [:just yeah. Yeah. Fancy Nancy?
Yasmine Robles [:Fancy Nancy? I was I was never fancier. No.
Izzy Dadoski [:I don't know.
Yasmine Robles [:I was a free lunch kid, man. I was not fancy. Anyways, on that note, I like my joke because it was it was a bit more morbid.
Izzy Dadoski [:Yeah.
Yasmine Robles [:So welcome to marketing like it's hot where Izzy and I get together sometimes, and sometimes there's somebody else. But today, it's just Izzy and I, and that's what you put up with. And we are part of the rebel marketing team. And today, we're gonna be talking about Super Bowl gossip. You know that thing that it has a concert in the middle that everyone watches, and for some reason, people play football before and after. Izzy, you can do your intro and you can give your do you know what Super Bowl is? Is it just a concert?
Izzy Dadoski [:Super Bowl is not just a concert. Hi. I'm Znowski, and I'm a freaking frequent football watcher. So, yeah. No. The Super Bowl, Chiefs and Eagles. Eagles won. Sorry if you're a Chiefs fan.
Izzy Dadoski [:I hate the Chiefs. Patrick Mahomes, get him out of here. I don't think he's a good player. Joe Burrow at the top, but that's just what I believe. But the stats can also back me up on that. So if you if you refuse to agree, you're also wrong. Anyway, but, basically, I don't know where we even wanna start. Let's just start with the halftime show.
Izzy Dadoski [:Sure. Kendrick
Yasmine Robles [:As I nod and smile as I nod and smile when you say names, and I'm like, oh oh, the teams were the Chiefs and the what? Oh, okay. Cool. Cool. Alright. Go ahead.
Izzy Dadoski [:Kendrick Kendrick Lamar. I cannot talk today. I need to put in my hearing aids. Kendrick Lamar was the halftime performance, and everybody was like, who is he gonna bring out? No. He didn't do that. It was an entire diss track about Drake. So Duolingo really hopped on the message during the halftime game, during that because I'm pretty sure last year, they were talking about Drake a lot on Duolingo. Do you remember that?
Yasmine Robles [:Oh, no. I don't. Oh, wait. Wait. Wait. Wait. Wait. Wait.
Yasmine Robles [:Wait. Wait. Wait. Wait. Wait. Wait. Wait. Wait.
Yasmine Robles [:Wait. Wait.
Izzy Dadoski [:Wait. Wait. Wait. Wait. Wait. Wait. Wait. Wait.
Izzy Dadoski [:Wait. Wait.
Yasmine Robles [:Wait. Wait. Wait. Wait. Wait
Izzy Dadoski [:just an app, and it's fun. And there's, like, your owl who will beat you if you don't do your lessons.
Yasmine Robles [:But if you succeed in your lesson, though, it does weird things. Like, one time, its brain came out, and I was like, Duolingo, what are you but it's cute. It's like a cute. It's a it's just not so
Yasmine Robles [:bad. Yeah. Go ahead.
Izzy Dadoski [:And he's their entire brand. It's like their little mascot. But, he started to roast Kendra or he started to roast Drake because Drake and Kendrick Lamar have had beef for, I don't know, how many years now. And, he started saying not like us, if anybody know. I'm pretty sure that's the title of the song.
Yasmine Robles [:I'm pretty sure it is. You
Izzy Dadoski [:Guys, I literally just did That
Yasmine Robles [:that is all you know. I'm old. So and I do live under a rock. So here, I shall Google it while you talk.
Izzy Dadoski [:Okay. I'm pretty sure I'm right. But, anyway, I don't know. I'm second guessing myself. I don't know why. Anyway, basically, was singing. The whole thing was a Drake diss. He brought out Serena Williams, which is one of Drake's exes.
Izzy Dadoski [:And, yeah. It was amazing. And, basically oh, he also brought SZA.
Yasmine Robles [:Mhmm.
Izzy Dadoski [:Which is another one of Drake's exes. So it was just basically an entire Drake diss. And Duolingo decided I'm gonna start dissing Drake and started posting because there was a rumor that Drake got a BBL. Mhmm.
Yasmine Robles [:Yeah. And I saw that post.
Izzy Dadoski [:Which, was also who who sang that one? There's a song called BBL Drizzy, and that is also Drake, Drake diss. I'm pretty sure it was Metro Boomin that came out with that song.
Yasmine Robles [:Girl, you're more hip than me. I expected you to know all these.
Izzy Dadoski [:Do you want me to go back? Everybody thinks Drake has a BBL, so Duolingo decided to post, like, I think the caption was me watching the halftime show. And it was Duolingo's butt blowing up to to the BBL Drissy song to show support to Kendrick Lamar. Now there's rumors that Drake might have killed Duolingo because Duolingo mysteriously died maybe three or four days after. And, the Duolingo team is saying it is a murder, and he got hit by a cyber truck, but they don't know who's driving.
Yasmine Robles [:Yeah. I also like the other, there was another post where it got all of the Duolingo because they it does that app, if you're not on it, it has other characters in there, like supportive characters, and they all were together. And they were all like a minor. And then I was just like, oh, I can't. I it's like the best brand ever, but that's fine. So Duolingo's dead, the owl.
Izzy Dadoski [:Yeah.
Yasmine Robles [:And then what happened, Izzy?
Izzy Dadoski [:About Duolingo? Then everybody died. All the characters died. Now they're selling dead plushies and stuff. Yes. And Dua Dua Lipa, Duolingo's, like, wife, sent her, like, condolences, and she's really upset that that happened. Mhmm. But, basically, a lot of brands have, one, been hopping on the Duolingo's dead train and have been also giving their getting their mascots to, you know, show their respects to Duo or, like, oh, we we were besties with Duo and then would you know? So it's just been, like, every brand trying to hop on Duolingo's train, which is completely fine.
Yasmine Robles [:There was the what is that? What? The cocoa water or something? Coconut water Mhmm. That they also that it was like a Romeo and Juliet thing, and they killed off their mascot, and then they something I don't know. It was that was hilarious as well. Scrub daddy was like, we were just paint starting to pay child support, and I was like, wait. What? And then that's how I learned that, apparently, Duolingo and Scrub Daddy had a thing. So
Izzy Dadoski [:Yeah. So this age of marketing is way different than you have seen, in this previous generation. It's all just jokes and whatever. So now Duolingo's dead, and all of his characters are dead along with him. So everybody's kinda just, like, awaiting this rebrand.
Yasmine Robles [:Mhmm.
Izzy Dadoski [:From Duolingo, I still haven't seen anything, I don't think. I would check that.
Yasmine Robles [:I don't know. See, this is something where I'm like, did they plan it, or was it something where, like, the social person was like, he's dead, and now everyone's like, do we do a rebrand? Because that would be something that I would do. Like, hey, Izzy. Guess what? We're rebel marketing.
Izzy Dadoski [:See, but I was fine with that. But, like, if they actually kill him off, I'm trying to see, like, what the reason for even, like, doing
Yasmine Robles [:Okay. So I'm not I'm I'm so sorry. I'm not religious. So I was like, are they going to do something for Easter? Like, isn't that when oh, see. Now I don't know. Like, isn't that when supposedly we're celebrating, Apparently not me because
Izzy Dadoski [:I don't know. Talking about, like, the rise of Jesus Christ for the greatest?
Yasmine Robles [:Yeah. Like like, will they take it that far? And what will happen?
Izzy Dadoski [:Right? Are they trying to say Duolingo's God?
Yasmine Robles [:It's not?
Izzy Dadoski [:Fair enough. Fair enough. I was thinking, like, maybe Saint Patty's Day because he's green.
Yasmine Robles [:Oh, that's true. Loser? Like, he became a leprechaun or something? See, I don't know. But I just love how Duolingo whoever is on their I fan whoever is on their social media marketing team, I will travel. I think they're in Pittsburgh. We will travel. I wanna have a conversation. I just wanna give you your flowers because you're you're killing it.
Izzy Dadoski [:Let me throw another conspiracy theory out here. They're saving it till Saint Patty's day because he's green, and they're introducing on how to do accents.
Yasmine Robles [:Oh, that would be okay.
Izzy Dadoski [:So, like, an Irish accent. That's how they just, like, launch it all again.
Yasmine Robles [:Right. Right. And if they don't do that, I'd be very
Izzy Dadoski [:And then they just said Duolingo was actually hungover this entire time.
Yasmine Robles [:I mean, that makes sense. You know?
Izzy Dadoski [:I'm just saying maybe, potentially. I don't know, though.
Yasmine Robles [:Yeah. Duolingo has been pretty cool. Like, that and, like, when TikTok was supposed to be ending and all of it, their marketing team. If you want inspiration for what to do with your social, they're they are on top of it. And the best part is that other brands follow other brands comment on Duolingo stuff. And Duolingo's team, whoever it is, comments on other users' videos that have stuff to do with whether it is, learning a new language or it's something funny. They will comment on it, and it makes you feel like they are this incredible well, I mean, they are they're an incredible social media marketing team that are connecting with their audience.
Izzy Dadoski [:Yes.
Yasmine Robles [:Yes.
Izzy Dadoski [:But sometimes I sit there and I'm like, if this came out of any other brand's mouth, they would flag it as offensive. Yeah. But since it's Duolingo, they get away with it. But I respect it.
Yasmine Robles [:Yeah. Alright. So shifting gears a little bit, tell me more gossip about the Super Bowl. And what was it, Poppy? See, I am living under a rock, but
Izzy Dadoski [:Wolf. One, another Kendrick Lamar issue. American Eagle decided to say that Kendrick Lamar's jeans that everybody's been talking about the past, like, week or two are theirs. They're from their vintage collection, and they're rereleasing them. They were not American Eagle jeans. American Eagle lied Created this whole campaign of, like, bringing back this old style, and they were he was not wearing American Eagle jeans. So
Yasmine Robles [:Why did we know? Oh. Did somebody come out?
Izzy Dadoski [:Somebody on his team came out and was like, that is not true. That is not true. So in conclusion, just because you could lie about it, don't. Because people are gonna figure you out. Like, why would the stylist not come forward and say, yeah. He was not wearing American Eagle jeans. Mhmm. American Eagle, that was dumb.
Izzy Dadoski [:Now people don't trust you. So on LinkedIn, they've been getting called out on basically every post that they made about it, and also they deleted every post that they made about it. So now they're just posting, like, nothing happened, but people are in the comments like, hey. That was weird. That was weird. And they will go in and delete all the comments from the people who are trying to say something about it.
Yasmine Robles [:So that's the okay. So there's that that's a big question, though, for a brand. So let's say a brand does a mistake like that. Right? Somebody somewhere approved that. Do you take everything down? Do you do an apology? Do you, like how can you do you delete all those comments, or do you try and respond to those comments? Like or do you just ignore it?
Izzy Dadoski [:I would just be like, we screwed up. I think that's the best action that you can take in that type of situation. Mhmm. Because people are gonna find you out. And then it's like, if you're deleting all your comments, that's not gonna help. Now people are mad you're deleting their comments.
Yasmine Robles [:Yeah.
Izzy Dadoski [:Because it happened. Everybody knows it happened, but you can't avoid that you just did that. And that's the other issue with, like, marketing nowadays. Everybody tries to do something fast. You probably should have thought about that one a little more American Eagle.
Yasmine Robles [:Verify the genes.
Izzy Dadoski [:It's like a lot of these marketing places have, like, multiple rounds to go through when posting, which is, like, annoying for people who work in social because they wanna get on those trends, and then they're always late because they have to get so many steps of approval. I think half of it should at least be cut, but there still needs to be some time to sit there and be like, should we participate in this trend? And American Eagle did not have that that day, and it screwed them over. So
Yasmine Robles [:Yeah. Yeah. It also, you know, it comes back to, like, having a lot of different people on your team that someone somewhere could have called that out. Right? If they felt comfortable enough to call it out or was everyone just in like almost like a hive mindset where it's like, yes, this is a great idea, but nobody comes in. There's no skeptic and they're going like, but is it though? Because it is tied to someone who's famous and we don't wanna mess that up if it's not.
Izzy Dadoski [:They tried to say they got an insider tip that it was their jeans. And, also, shouldn't you know what your jeans look like?
Yasmine Robles [:I don't
Yasmine Robles [:know, man. I wouldn't have posted it. Like, unless I can see the jeans and Kendrick Lamar comes out and says it. Like, I don't know.
Izzy Dadoski [:You should probably know it's your jeans. That also just shows that you don't know what your own product looks like.
Yasmine Robles [:Yeah. Well, well, yeah. I don't know. You just man, that's hard for a brand. Especially when it's so public like that. I mean, I've made so, so many, so many mistakes, so many, so many. But, being a big brand like that, yeah, it's it's transparency and saying, hey, man, we've we messed up. Like, we're so sorry.
Yasmine Robles [:We'll try and do better. And hopefully, internally, they're looking at their systems and their checks and balances, and I don't know, man. But deleting comments does make people feel awkward about the whole brand.
Izzy Dadoski [:Yeah.
Yasmine Robles [:Alright. So do you want so when you told me about Poppy, I instantly thought it was from the movie Troll, and I was like, Poppy can do no evil. What sort of cheese mug are you gonna give me about Poppy? And it wasn't. That is because I have children.
Izzy Dadoski [:Trolls World Tour is the best Trolls. Anyway, basically, Poppy, the prebiotic soda brand. Oh, I didn't even tell you about this part either. Okay. So Poppy, the prebiotic soda brand, decides, let's drop off some vending machines to a bunch of influencers' houses for the Super Bowl. So then they'll all be at their houses, and they'll be drinking Poppy in their hands. And when they post on socials, like, everybody's gonna have Poppy in their hands. That did not go the way that they thought it would.
Izzy Dadoski [:So immediately when dropping off these vending machines and posting it, people are like, why does this person who makes $400,000 a year need a poppy vending machine in their house? And that was the immediate rage within the comments of people who actually spend the money to drink poppy and not get paid for it. So it wasn't looking well for them. And then two, none of the influencers stayed in their houses for the Super Bowl because people go out during the Super Bowl. So they weren't even getting any promotion. So there was just overall, everybody was mad in the comments. They didn't understand why Poppy would spend, like, money like that to, you know, give it to influencers, essentially. So Olipop, their competitor, came in to the comment section and told everyone how much the vending machines cost per vending machine and how much, it was to, like, get people to bring it over there and basically the overheads on everything that they spent. Mhmm.
Izzy Dadoski [:And, left that in their comment section and just let it brew. And it was about $25,000 per vending machine plus the influencer getting paid on top of it. So that just made it 10 times worse, and Olipop decided, yeah, we're not gonna be the people to, like, lie to you guys. They make this whole post. This is all during the Super Bowl. Poppy also paid, I think I can't remember what the total was. They had a commercial during the Super Bowl. So, AliPOP decided to say, so Poppy spent this much on a commercial during the Super Bowl.
Izzy Dadoski [:We donated x amount, and we did not have a commercial during the Super Bowl. So Poppy is spiraling down the toilet all while the game is going on. And the Poppy CEO is, like, freaking out trying to respond to all these, comments about what they've been doing, and she's not getting the memo, and nobody's believing her. So she decides, I'm gonna sit here, and I'm gonna record a video and explain myself. She explained everything that Olipop had already exposed her for. And her whole thing was, I thought, like, it would be a good promotion for the brand. I clearly misread it, and everybody's like, k. But you didn't even say sorry.
Izzy Dadoski [:So she's still down the toilet. Nobody likes Poppy. So Olipop also decided to lower their price of Olipop by 2¢ just to be 2¢ cheaper than Poppy. And now Poppy is on the first sale shelf in almost every store that I've been to the past week. Oh, man.
Yasmine Robles [:So it was there, like is it the name? Like, was there previous beef between
Izzy Dadoski [:like They're both prebiotic sodas. Like, it's kind of like Coke and Pepsi. Oh. Like, type of like, they're both up there.
Yasmine Robles [:So is this like a faux pas or like a like an issue? Because didn't Pepsi have the whole thing about dinner
Izzy Dadoski [:giving us a person a Pepsi during a protest? Oh my god.
Yasmine Robles [:There was that well, no. Yeah. But there was there was a thing about, like, Pepsi or somebody or was it Pepsi I don't remember. Something about Pepsi something. They did a commercial, and it was like, you could win this. You could win a jet. And then there people legit were, like, strategizing how to win the jet. I might just have shown my age.
Izzy Dadoski [:No. I remember that. They made a whole documentary on it. Wasn't
Yasmine Robles [:Pepsi? I don't remember who it was. I'm sorry if it wasn't. I think it was McDonald. Pepsi. Just FYI, I'm only drinking Pepsi products now because apparently we are boycotting Coca Cola for current, political reasons.
Izzy Dadoski [:No. I'm actually going to disagree with you there. I am an avid Doctor Pepper drinker. Support Doctor Pepper. They do everything right.
Yasmine Robles [:Doctor Pepper. I've tried. Or root beer. Like, I can't
Izzy Dadoski [:You can't get into Doctor Pepper?
Yasmine Robles [:Like, it's not I don't know. It's oh my god. I think she's gonna quit.
Izzy Dadoski [:I love Doctor Pepper. Have you had the Doctor Pepper? Like, they have different flavors.
Yasmine Robles [:I don't know. I remember I tried it once at a park, like, at a
Izzy Dadoski [:party. You like a soda?
Yasmine Robles [:Not really.
Izzy Dadoski [:How? You
Yasmine Robles [:don't so next episode of Market Like It's Hot, I will be testing a row of Doctor Pepper.
Izzy Dadoski [:They have strawberries and cream. They have vanilla and cream, and then they have cherry.
Yasmine Robles [:Look. If Doctor Pepper wants to sponsor us, I will chug that.
Izzy Dadoski [:Alright.
Yasmine Robles [:You don't have to have to you don't even have to bring me a vending machine. I will do with, like, a little mini fridge behind me. That'll be
Yasmine Robles [:fine. Yeah.
Izzy Dadoski [:Doctor Pepper, I would take a vending machine, but I would actually, like, promote it for you. Trust me. So, like, if you if you wanna throw that out there or just a mini fridge, I'll just take a mini fridge. Yeah. Save save you the money. But, yeah, avid Doctor Pepper drink. Interesting.
Yasmine Robles [:Well, there's a bunch of brands that now I can't go to due to things happening in the world. But, yeah. So I don't remember what So Poppy and Olipop are having beef. A, A and E, they are having issues. Man, any any other anything else that happened?
Izzy Dadoski [:Yeah. There was another thing I was gonna talk about. Let me try to lock in and think about it. Okay.
Yasmine Robles [:When you do have
Izzy Dadoski [:The other thing about Poppy, this is what I was gonna say. So then after all this is going down, over the past few weeks, a bunch of influencers have decided to come out and be like, Poppy would pretend to, like, surprise me with PR stuff at my house, and then they would immediately take it all back. What? But they would only do that with certain influencers. So I love Trisha Paytas. I have been following Trisha Paytas since I was probably too young to be on YouTube. But anyway, they showed up to her house, gave her showed up with this, like, closet thing full of Poppy and Poppy clothes because Poppy also tried to launch a clothing brand at Target, which is a whole other thing. It's ugly. Why would you do it? Whatever.
Izzy Dadoski [:So they show up with, like, the clothes that they just made for Target and then, like, the new Poppy flavor and stuff, and she's like, oh my god. Like, they don't know she's recording on her end too. And she's like, oh my god. Do I get to keep this? And she's like, no. And she's like, okay. Like and then she put on a hat, and they're like, can we have the hat back? And they literally packed up the suitcase and walked away with it. They they gave her, like, one sweatshirt and one can of lollipop that she already cracked for the video. Not another.
Izzy Dadoski [:Just the one that she cracked.
Yasmine Robles [:Holy shit. Wow.
Izzy Dadoski [:Yeah. Dang. So in conclusion, if you're going to spend money on vending machines for certain influencers, but you take back, like, this whole promo kit to other you influencers, that's not gonna be a good look for you. Nobody's gonna wanna work with you.
Yasmine Robles [:Yeah. Yeah.
Izzy Dadoski [:Also, Olipop was already better. I said it. I preferred Olipop.
Yasmine Robles [:Okay. Alright.
Izzy Dadoski [:So Chipotle, maybe drop Poppy from your menu and get Olipop.
Yasmine Robles [:Oh, that's right. They do. Yeah. Well, I think Chipotle has its own ups and downs, but yeah. Any other any other cheese may gossip? That's it. I man, this sounds like this Super Bowl was packed.
Izzy Dadoski [:Oh, yeah.
Yasmine Robles [:Mostly because I was eating a bunch of food while they they were playing around with, like, football or something, whatever it is that game that's called. I like that they gave I like that.
Izzy Dadoski [:The Tubi commercial. Do you remember the Tubi?
Yasmine Robles [:Oh, that oh, no. Oh, that was wait. The one with the hat? Yeah.
Izzy Dadoski [:The I'm like, what is this? Coneheads?
Yasmine Robles [:That was so weird. Yeah.
Izzy Dadoski [:I didn't get it. And then also, it's like you can't change your opinion since you got born. You know what I'm saying? Like, they're like, he's gonna like westerns, and they're like, oh, he's gonna get bullied. What? Yeah. I've, like It was
Yasmine Robles [:very strange.
Izzy Dadoski [:I doubt they meant to make it this way, but that could've be connected with so many other things that they've probably were not thinking about.
Yasmine Robles [:Yeah. It was just weird. Visually, it was just odd. Yeah.
Izzy Dadoski [:And then everybody's all of a sudden wearing a cowboy hat, but his is, like, his actual head. And I'm like, it's yeah. Yeah.
Yasmine Robles [:Alright. Well, on that note, what did we learn? What what what action items can we give the listeners other than download Duolingo? Duolingo is the best. I love that app.
Izzy Dadoski [:Yeah. Stop and think before you post. Or stop and think before you decide to make a whole campaign, which takes out your basic demographic audience, and makes them all mad at you. Unfollow the White House Twitter.
Yasmine Robles [:Well, yeah. That's that was that was no, I try not to get I try I never know if I should get political, but I guess I am the owner. So, yeah, that they're okay. We can talk about social for that. So, like, they made the ASMR video. Right? And I was like, oh, ASMR. That was interesting. I don't like it it was interesting
Izzy Dadoski [:is
Yasmine Robles [:the word I can say.
Izzy Dadoski [:Oh, it's, like, funny seeing people in, like, chains and stuff to you guys. Like, that's awesome.
Yasmine Robles [:I'm like
Izzy Dadoski [:Oh my god. You're recording so many immigrants. Like, isn't Elon an immigrant, and he did not, like, reactivate his status in this country? Like, I'm just gonna say it as I see it, but whatever.
Yasmine Robles [:Yeah. Stupid. Yeah. It is disheartening, but, also, it was very confusing. So, like, I was just, like, looking at this ASMR video, and I'm like, they hopped on a thing. They did a thing. They did a trend. But, like, so confused.
Izzy Dadoski [:The White House shouldn't be doing trends.
Yasmine Robles [:I mean, that's true.
Izzy Dadoski [:From a betting perspective.
Yasmine Robles [:Yeah. Social from, like, from social media, I'd be waiting for their accounts to give me news, right, updates, not like ASMR videos of chains. So
Izzy Dadoski [:Yes. And, also, it's like it's almost like it's its own company. Let's just phrase it like this. America is its own company. Right? And all the other countries are their own company. When other countries see that we posted ASMR of people in chains, I don't think they're gonna like that too much. And I think we already are a laughing stock at the beginning of this year with what's going on. So it's like you're not helping.
Izzy Dadoski [:You're not helping anything.
Yasmine Robles [:Well, if it is if we think of The U like, the this country as its own business, I think
Izzy Dadoski [:I think that's how it's being viewed right now anyway.
Yasmine Robles [:Very it's very, in debt. So I think I even though I do not have, like, a business degree, I am doing very well, if it were a business. Like, I don't know. That's if you're just thinking about it that way.
Izzy Dadoski [:Real talk. Do I have to pay my student loans when the Department of Education is shut down?
Yasmine Robles [:So there was, somebody on social. So this is so if you know your audience, these kinds of questions and I also just to caveat that I do look it up when I hear it on TikTok. But if you are a person in leadership, this is your opportunity to debunk, to go on, whether it is TikTok or somewhere else, find your audience and answer these questions. So if you are, I don't know, showing leadership training, if you're doing whatever it is, if you have some kind of knowledge. So that there was a person who very eloquently, which is very opposite of who I am, put together information on, yes, Izzy. You will have to pay or we, because I still have them too. We would have to pay them still. It would just be a different entity that holds our debt.
Yasmine Robles [:Because, I mean, honestly, if you think about it, would they really let that go? I just Like, I wouldn't.
Izzy Dadoski [:Stupid to notice. You know what I'm saying? And that's what I was hoping for. But isn't it like it's almost like a hospital bill. Right? Like, if they pass it on to somebody else, I don't like, I technically, legally don't have to pay it.
Yasmine Robles [:No. It's it still goes. It's no. No. It's do a credit check.
Izzy Dadoski [:I'm joking. No. My credit's good.
Yasmine Robles [:Well, when it like, when they take all of our information, it might not be
Izzy Dadoski [:do a credit check.
Yasmine Robles [:That's easy. Check your credit. My credit's good.
Izzy Dadoski [:I What is my credit?
Yasmine Robles [:No. Freeze it. Oh. Like, if you're not gonna go purchase something or ask for a loan or something like that, you need to freeze your credit, which is actually normal for any time. Like, if you're not planning on making a big purchase, it's gonna turn into a finance. This is the only thing that I know really about credits. If you're not gonna make any big purchases, you can apparently freeze your credit. And that way, it it somehow blocks people from, you know, fraud and all that stuff.
Yasmine Robles [:So but
Izzy Dadoski [:yeah. I pay my bills.
Yasmine Robles [:I mean My bills are paid. They just keep coming. You know? They just keep growing. Yeah.
Izzy Dadoski [:They're not good, but I pay them.
Yasmine Robles [:Yeah. But I I that is like, if you know your audience so if you are, like, let's say, a financial person, if you if your focus is retirement, if your focus is helping, younger generations or older generations with these with these questions, knowing where they're low. So I go to TikTok, and I will be the algorithm knows that I am looking for answers to these questions, right, or up to the minute news. And so these creators, the algorithm will show me that information. So if you're looking to we when we were talking about in another episode of market like it's hot about how often to post, where to post, all that, tying it back into not trying to get too political, but trying it to tie it back into the social media sphere, knowing where your audience is. So knowing where Izzy is and giving her the information she needs or knowing what platforms I'm on and giving me that information and how often and how am I doing scrolling or how often is is he checking in? And that way, no it it goes back to knowing your audience and, like, whatever Duolingo is doing. Right? They know their audience very well. They know that their audience will be on their side, that the BBL, they they will love that video.
Yasmine Robles [:A and E did not know their audience very well, apparently. Right? And then and neither did Poppy. And not saying that we're the best. Like, I've made a lot of mistakes. You probably find it online or something, but being able to be transparent and knowing your audience, I think that's the biggest takeaway. I am now rambling. Izzy closes out.
Izzy Dadoski [:Think before you speak. Or it's like what your parents used to say to you. Think before you act and think before you speak.
Yasmine Robles [:Oh, my mom used to just yell.
Izzy Dadoski [:I I will admit. We were
Yasmine Robles [:we were pretty annoying though.
Izzy Dadoski [:What'd you say?
Yasmine Robles [:We were pretty annoying.
Izzy Dadoski [:Yeah. It's all good. But, so was I. Yeah. Thank you for listening. And come back, and I'm I'm sorry.
Yasmine Robles [:We are not we are truly not this unhinged. But maybe we shall start another podcast where it is just conversation conversations with Izzy. Mhmm. What is on Izzy's mind this week?
Izzy Dadoski [:No? The world should not hear that.
Yasmine Robles [:Also, if you're just if you're also if you are just listening to us on in audio, plea we will, post the video format of this podcast. And you can look I think this episode has the best facial expressions out of both of us that I have ever seen. So make sure to catch that video.
Izzy Dadoski [:Once again, I'm sorry if you have to look at my face. But, yeah. Where can where can we connect with you on on anything, Yasmine?
Yasmine Robles [:LinkedIn is where I'm most active and reposting all of the cool things that Izzy posts for our business. You can also if you wanted to chat about anything, you can, reach out to us on our website, myrebelmarketing.com. If you wanted to review your marketing and fill out some worksheets and you feel like that will keep you from doomscrolling, go to myrebelmarketing.com/checklist. And with that, we will let you go. Please come back. Please listen to the another episode. We heart you. Alright.
Yasmine Robles [:Bye bye.
Izzy Dadoski [:Alright.
