In this episode, Richard speaks to Jennifer Bleam of MSP Sales Revolution. She works with a small number of MSPs to scale the cybersecurity mountain. She helps them with pricing, packaging and a go-to market strategy. This includes sales and marketing, time management and financials.
Jennifer and Richard talk about why you should use a compliance framework from NCSC or NIST to talk about cybersecurity with your clients, the one tool you should have in your stack, and assumptions that MSPs make about their clients.
They also discuss how Jennifer helps her clients to close sales, her tips for successfulMSP marketing, and why you should consider using both video and webinars.
Plus, they talk about cybersecurity insurance for your MSP clients, how to sell cybersecurity to clients who don’t see the risk and how you can help all your employees successfully sell your business.
Mentioned in This Episode
Mentioned in this episode:
Get MSP Insights every Tuesday
Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.
