Most loyalty programs are broken.

Retailers spend millions on discounts, apps, and activations—yet customers drift away. As Peter Rasmussen said during our conversation:

“I spent money to get you into the program, and now how do I keep you?”

Peter knows what works...

He helped lead Wawa’s massive Florida expansion and today, as CEO of Convenience and Energy Advisors, he’s showing retailers how to transform loyalty with AI. His team isn’t tied to one platform—they’re “super users” across them all—giving him a unique view into what actually drives results.

Here’s what we dug into:

-Why loyalty members spend 18–30% more.

-How Casey’s has over 40% of transactions tied to loyalty

-The key to Oxxo reaching 45.8%.

We also explored what U.S. brands can learn from Luckin Coffee in China—21,000 stores built on ultra-personalization that left Starbucks scrambling to catch up.

The message is clear: personalization isn’t a “nice to have,” it’s the future. And AI is the unlock. In fact, Peter’s seen loyalty analysis that used to take a week compressed into 24 hours with AI—allowing retailers to respond faster, target smarter, and drive more profitable growth.

If you want to move from “having a loyalty program” to running what Peter calls a “mega commerce engine,” this episode is for you.