Friend, here's a question: Can you peek under the hood of your competitor's course to see what they're really offering?

No? Then why are you basing your pricing on theirs?

If you're building one $100 course and hoping to make money, we need to talk. Because you're leaving thousands on the table.

The two traps I see constantly:

You price too low because "I'm just starting, I don't have testimonials..."

Or you overprice trying to make back all your hours on one sale.

Both are wrong. And both are costing you serious money.

The real strategy nobody's talking about:

Stop thinking "one course." Start thinking "product ladder."

Your $100 course should lead to your $500 course, which leads to your $2,000 course.

One specific skill → Bundled skills → Complete business transformation.

That's how you build a real course business, not just sell a one-off product.

In this episode, I break down exactly how to price based on transformation, not fear. How to organize your content into tiers. And why starting simple is the smartest move you can make.

Want to go deeper? Join my free workshop Wednesday on building a profitable course framework for 2026.

Register: bizinaboxsolutions.com/courses

Stop undercharging. Start building strategically.

Listen now.

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Online Course Workshop Registration

If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.