As our ambitions build, so does the pressure: most of us assume that the only way to achieve more is to do more. Rob's background as an improviser, an educator and a spiritual person leads him to advocate that pulling the emergency brake - stopping and doing less - will help us be braver and do more. Recorded at London's Science Museum, The Marketing Society Bravest Conference marked the end of a three-year 'brave' trilogy, which began in 2016.