Hello and welcome to Podcast Marketing Secrets!

I’m your host, Al Morentin. A former award-winning small business owner turned business consultant and podcast producer.

Podcast Marketing Secrets is for Entrepreneurs, Coaches, and CEOs who are looking to Grow their Business with a Podcast, Become a Key Person of Influence In their Industry, and Get their Ideal Clients to Come to them.

In this introductory episode I’ll cover a bit about my background, why I’m starting the podcast, and what to expect moving forward.

As far as my background…

I’ve been a small business owner since 1987 owning fitness and wellness centers in Los Angeles and Orange County… eventually being awarded Small Business of the year in 2013 through the Fullerton Chamber of Commerce in Orange County, CA.

It’s a prestigious award and one of the proudest moments in my life.

Afterwards… several businesses began asking me to help them grow and scale their businesses which led me to start a business consulting agency in 2014 with much success.

The biggest focus and impact I have on businesses is helping the owner or CEO become a Center of Influence or what Daniel Priestley calls a Key Person of Influence in their industry.

Have you noticed how most businesses struggle to get leads and customers no matter what they do… while a select few seem to get clients effortlessly? With clients literally seeking them out.

This is what I call attraction marketing and becoming a Key Person of Influence is at the core of this….

Getting your ideal clients to seek you out and ask to do business with you instead of the other way around.

To be clear, this is not about posting IG and TikTok Reels to get millions of followers.

This is about becoming a KPI or Key Person of Influence in YOUR specific industry… and you can attain this with only a few thousand followers when done right.

In today’s world, Podcasting is one of the quickest and most effective ways to achieve KPI status.

And that is what this podcast is all about.

How To Market Your Business With A Podcast, Become A Key Person Of Influence In Your Industry, And Get Your Ideal Clients To Come To You.

I created this podcast because I don’t see this information available… How to build, grow, and scale a company with a podcast.

n the contrary, most of the info out there on the interwebs is geared towards monetizing your podcast or YouTube channel.

In other words, becoming a YouTuber or Podcaster… aka a Creator… where the channel is the business.

This is not that.

This is about creating a Video or Audio Podcast that becomes your most valuable marketing and sales asset for your business.

You become a Key Person of Influence. Attract your Ideal Clients. And send them down the path through Lead Capture, Lead Nurture, Client Acquisition, and Client Retention…

Done right, you get clients seeking you. Asking to work with you, which allows you to make more money, save more time, and have less stress.

What to Expect moving forward:

The show releases every Tuesday and also releases special episodes and playlists to show you how to grow your business and attract more clients with a business podcast.

The first episodes will show how we create and launch a Business Podcast with the intentions of becoming a KPI and attracting a specific audience aka your ideal clients.

I’ll cover the exact step by step process utilizing this Podcast as the example.

I will cover everything… giving you backstage access and show you exactly how I do this for myself and my business.

In addition, I’ll show you how to become a Key Person of Influence in your industry, get clients seeking you out instead of you chasing them, and send them down the path through Lead Capture, Lead Nurture, Client Acquisition, and Client Retention…

Now, if you like the sound of this, I encourage you to subscribe to this podcast on YouTube, Apple, or your favorite podcast listening platform. You can find us on YouTube and Ig… @thepodcastmarketer.

Again, This is Al Morentin with Podcast Marketing Secrets.

Thanks so much and I’ll see you on the next episode.

==================

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Instagram: @thepodcastmarketer

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Trailer Transcription:

00:00Hello and welcome to

00:02Podcast Marketing Secrets.

00:03I'm your host,

00:04Al Morentin,

00:05award winning

00:05small business owner

00:07turned Business Consultant

00:08and Podcast Producer

00:10for CEOs, Coaches,

00:11Entrepreneurs and Influencers.

00:14This is episode Zero,

00:15which is

00:16an introduction to

00:17Podcast Marketing Secrets.

00:19In this

00:20introductory episode,

00:21I'll cover a bit

00:22about my background,

00:23why I'm starting

00:24the Podcast,

00:25and what to

00:26expect moving forward.

00:28As far as

00:29my background,

00:30I've been a

00:30small business owner

00:34owning fitness and

00:35wellness centers

00:36in Los Angeles

00:37and Orange County,

00:38eventually being awarded

00:40Small Business

00:40of the Year

00:42through the

00:43Fullerton Chamber

00:44of Commerce

00:44in Orange County,

00:45California.

00:46It's a prestigious

00:47award and

00:48one of

00:48the proudest

00:49moments in

00:50my life.

00:51Afterwards, several

00:52businesses began

00:53asking me to

00:54help them grow

00:55and scale

00:55their businesses,

00:56which led me

00:57to start a

00:58business consulting

01:01with much success.

01:03The biggest focus

01:04and impact

01:05I have

01:05on businesses

01:06is helping

01:07the owner

01:08or CEO

01:09become a center

01:10of influence or

01:11what Daniel Priestley

01:12calls a

01:13Key Person of Influence

01:14in their industry.

01:16Have you noticed

01:17how most businesses

01:18struggle to get

01:18leads and customers

01:20no matter

01:20what they do?

01:21While a select

01:22few seem to

01:23get clients

01:23effortlessly with

01:25clients literally

01:26seeking them out?

01:27This is what

01:28I call

01:28Attraction Marketing.

01:30And becoming a

01:31Key Person of Influence

01:32is at

01:32the core of this.

01:34Getting your

01:35ideal clients to

01:36seek you out

01:37and ask to

01:38do business with

01:39you instead of

01:40the other way around.

01:42To be clear,

01:42this is not about

01:44posting IG and

01:45TikTok reels

01:46to try and

01:46get millions

01:47of followers.

01:49This is about

01:49becoming a

01:50Key Person of Influence

01:52or a KPI

01:53in your specific

01:54industry and you

01:55can attain this with

01:57only a few thousand

01:58followers when

01:59done right.

02:00In today's world,

02:01podcasting is one

02:03of the quickest

02:04and most effective

02:05ways to achieve

02:06KPI status.

02:08And that's what

02:08this podcast is

02:09all about.

02:10How to market

02:11your business with

02:12a Podcast.

02:13Become a

02:13Key Person of Influence

02:15in your industry

02:16and get

02:17your ideal clients

02:18to come to you.

02:20I created this

02:21podcast because I

02:22don't see this

02:22information available.

02:24How to build, Grow

02:25and Scale a company

02:26with a Podcast.

02:28On the contrary,

02:29most of

02:29the info out there

02:30on the interwebs is

02:31geared towards

02:32monetizing your

02:33podcast or

02:34YouTube channel.

02:35In other words,

02:36becoming a YouTuber

02:38or a podcaster

02:39aka a creator

02:41where the channel

02:42is the business.

02:44This is not that.

02:45This is about

02:46creating a video or

02:48audio podcast

02:49that becomes

02:50your most valuable

02:51marketing and sales

02:52asset for your business.

02:54You become a

02:56Key Person of Influence,

02:57attract your

02:58ideal clients

03:00and send them

03:00down the path

03:01through lead capture,

03:02lead nurture,

03:03client acquisition

03:04and client retention.

03:06Done right,

03:06you get clients

03:07seeking you,

03:09asking to work

03:10with you which

03:11allows you to

03:11make more money,

03:13save more time

03:14and have less stress.

03:17What to expect

03:17moving forward.

03:18The first episodes

03:20will show how

03:20we create and

03:21launch a

03:22business podcast

03:23with the

03:23intentions of becoming

03:25a KPI or

03:26Key person of Influence

03:28and attracting

03:29a specific audience,

03:31aka your

03:32ideal clients.

03:33I'll cover the

03:34exact step by step

03:35process, utilizing

03:37this podcast as

03:38the example.

03:39I'll cover everything

03:41giving you

03:41backstage access

03:43and show you

03:43exactly how I

03:45do this for

03:45myself and

03:47my business.

03:48In addition,

03:49I'll show you

03:49how to become a

03:50Key Person of Influence

03:52in your industry,

03:53get clients

03:54seeking you out

03:55Instead of you

03:56chasing them,

03:57and send them

03:58down that path through

04:00lead capture,

04:01lead nurture,

04:01client acquisition

04:03and client retention.

04:04Now, if you like

04:06the sound of this,

04:07I encourage you

04:08to subscribe to

04:08this podcast on

04:10YouTube, Apple, or

04:12your favorite

04:13podcast listening platform.

04:15You can find us

04:16on YouTube

04:16and IG

04:18@thepodcastmarketer.

04:20Again. This is

04:21Al Morentin with

04:23Podcast Marketing Secrets.

04:25Thanks so much

04:26and I'll see you

04:26on the next episode.

--End