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Closing the Sale as a Podcast Editor
Episode 6813th January 2023 • Podcast Editors Mastermind • Bryan Entzminger, Carrie Caulfield, Daniel Abendroth, Jennifer Longworth
00:00:00 00:52:56

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If you're an excellent podcast editor who delights your clients, it might seem like new clients should be beating down your door because of all the amazing referrals.

Often, that doesn't happen.... So you invest time and money learning how to market your business. You identify your ideal client, speak their language, even get on sales calls. But even that isn't enough.

Even if you're the very best at what you do, your customers are happy, your sales machine is working overtime, and you have consistent sales calls, you will not be able to grow your business if you don't do this one thing.

Close. The. Sale.

Listen as we talk about closing the sale - what it is, why it's important, what we do well, and where we struggle. Join the conversation so that you can share your thoughts, questions, and insights too!

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Listen to Discover

  • One thing that might be holding you back
  • How closing isn't the same as "pushing to buy"
  • Why you might (or might not) want to put pricing in an initial communication
  • How we follow up with potential clients
  • Where we don't feel like we're exactly knocking it out of the park

Links And Resources

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Our Editor

This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.

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About the Podcast Editors Mastermind

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

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