For four years I told service providers to start a podcast. Same format, same advice, every time. And I am done doing that.

In this episode, the third in a series I have been building over the last few weeks, I am walking through the two primary audio formats I now work with. One is an ongoing commitment. The other is a defined, bingeable experience of 8 to 12 episodes designed to take someone from finding you all the way to deciding to work with you.

Neither is better than the other. They just serve different goals, different businesses, and different seasons. And I am walking through exactly how to know which one fits yours, including the difference between a public and private limited series and when podcast guesting might actually be your best first step.

I am not starting with the format anymore. I am starting with the goal. And that has changed everything about how I help service providers think about audio.

If you have not listened to episodes 58 and 59 yet, start there first. Then come back here.

Ready to figure out which format fits your business? I would love to think through it with you at allisonnitsch.com/chat.

58. Not Every Service Provider Needs a Weekly Podcast

59. Why Audio Sells Service Providers Faster Than Any Other Content

53. Three Types of Podcasting That Can Replace Your Social Media Strategy

Episode Blog Post

Let's Chat

Launch Your Podcast in 6 Weeks - There’s more to launching a podcast than the tech, we want to make sure it’s built to bring in the clients

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Website - allisonnitsch.com

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🛠️ PODCAST/MARKETING TOOLS I USE

Captivate - podcast hosting, 7-day free trial

Descript - recording and editing

Showit - website platform

Flodesk - email marketing

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